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Work Background
Strategic Business Partner
LenusStrategic Business Partner
Oct. 2024
Head of Growth Center of Excellence
LenusHead of Growth Center of Excellence
Jan. 2023 - Nov. 2024DenmarkKey Objective: • Establishment and leadership of the Growth Center of Excellence (CoE) team. • Collaborate closely with key business leaders within Lenus to shape and execute the growth strategy, aligning with broader business goals. • Provide transformative leadership to the Growth CoE team, ensuring that members are empowered, skilled, and focused on core business objectives. Responsibilities: • Team structure and development: Build and develop a high-performing Growth CoE team, ensuring that skills, experiences, and profiles align with Lenus's strategic and organizational needs. • Stakeholder collaboration: Cultivate strong partnerships with other business units, ensuring Growth CoE initiatives are integrated and mutually supportive. • Strategy Execution & Operational Planning: Oversee the deployment of the growth strategy for Lenus and ensure the timely execution of annual operational plans. • Direct Reports – Lead and mentor a diverse group of marketing specialists, ensuring continuous professional development and alignment with business objectives.
Head of Acquisition
Lenus eHealthHead of Acquisition
Nov. 2021 - Apr. 2023
Digital Marketing Projektleder
FitnessXDigital Marketing Projektleder
Aug. 2020 - Oct. 2021Holte, Hovedstaden, Danmark
Salgs- og marketingansvarlig
PortlrSalgs- og marketingansvarlig
Jan. 2019 - Aug. 2020Copenhagen Area, Capital Region, DenmarkKey objectives: • Develop a marketing strategy in correlation to key business drivers • Build and increase lead generation to increase sales revenue • Improve brand awareness by using relevant marketing channels Responsibilities: • User acquisition, lead generation, and retention/engagement • All marketing communications • Brand positioning/identity • Research and analytics • Product marketing and positioning
Marketing Manager
Blue DockMarketing Manager
Sep. 2018 - Aug. 2020DanmarkKey objective: • Increase turnover from existing and new customers • Reduce churn rate • Improve brand equity • Manage and develop key business drivers through excellent leadership Responsibilities: • Managing all marketing activities for the company • Developing the marketing strategy for the company in line with company objectives. • Manage and improve lead generation campaigns, measuring results. • Overall responsibility for brand management and corporate identity • Analyzing potential strategic partner relationships for company marketing.
Store Manager
ECCO ShoesStore Manager
Jun. 2015 - Aug. 2018Key objectives: • Leading and developing a committed team accountable for delivering excellent customer service • Driving sales through results-oriented merchandising and promotions to achieve key metrics • Developing and implementing strategies to maximize product performance Responsibilities: • Deliver excellent service to ensure high levels of customer satisfaction. • Motivate the sales team to meet sales objectives by training and mentoring staff. • Create business strategies to attract new customers, expand store traffic, and enhance profitability. • Hire, train, and oversee new staff. • Respond to customer complaints and concerns in a professional manner.
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