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Work Background
LenusStrategic Business Partner
Oct. 2024
LenusHead of Growth Center of Excellence
Jan. 2023 - Nov. 2024DenmarkKey Objective:
• Establishment and leadership of the Growth Center of Excellence (CoE) team. • Collaborate closely with key business leaders within Lenus to shape and execute the growth strategy, aligning with broader business goals. • Provide transformative leadership to the Growth CoE team, ensuring that members are empowered, skilled, and focused on core business objectives. Responsibilities:
• Team structure and development: Build and develop a high-performing Growth CoE team, ensuring that skills, experiences, and profiles align with Lenus's strategic and organizational needs. • Stakeholder collaboration: Cultivate strong partnerships with other business units, ensuring Growth CoE initiatives are integrated and mutually supportive. • Strategy Execution & Operational Planning: Oversee the deployment of the growth strategy for Lenus and ensure the timely execution of annual operational plans. • Direct Reports – Lead and mentor a diverse group of marketing specialists, ensuring continuous professional development and alignment with business objectives.
Lenus eHealthHead of Acquisition
Nov. 2021 - Apr. 2023
FitnessXDigital Marketing Projektleder
Aug. 2020 - Oct. 2021Holte, Hovedstaden, Danmark
PortlrSalgs- og marketingansvarlig
Jan. 2019 - Aug. 2020Copenhagen Area, Capital Region, DenmarkKey objectives:
• Develop a marketing strategy in correlation to key business drivers
• Build and increase lead generation to increase sales revenue
• Improve brand awareness by using relevant marketing channels Responsibilities:
• User acquisition, lead generation, and retention/engagement
• All marketing communications
• Brand positioning/identity
• Research and analytics
• Product marketing and positioning
Blue DockMarketing Manager
Sep. 2018 - Aug. 2020DanmarkKey objective:
• Increase turnover from existing and new customers
• Reduce churn rate
• Improve brand equity
• Manage and develop key business drivers through excellent leadership Responsibilities:
• Managing all marketing activities for the company • Developing the marketing strategy for the company in line with company objectives.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Analyzing potential strategic partner relationships for company marketing.
ECCO ShoesStore Manager
Jun. 2015 - Aug. 2018Key objectives:
• Leading and developing a committed team accountable for delivering excellent customer service
• Driving sales through results-oriented merchandising and promotions to achieve key metrics
• Developing and implementing strategies to maximize product performance Responsibilities:
• Deliver excellent service to ensure high levels of customer satisfaction.
• Motivate the sales team to meet sales objectives by training and mentoring staff.
• Create business strategies to attract new customers, expand store traffic, and enhance profitability.
• Hire, train, and oversee new staff.
• Respond to customer complaints and concerns in a professional manner.
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