Tova Sand

Visual Experience Designer UX / UI @Tova Sand

💸 MarketingUX/UI DesignerProduct DesignerGraphic Designer🐦 DesignCommunication DesignerBrand DesignerIllustratorPresentation Designer

Visual experience design specialist focusing on creating exceptional user experiences through UX/UI design, product development, and analytics. As a Visual Experience Designer, I have successfully established my own brand where I provide innovative and creative design solutions. I have a robust portfolio that showcases my expertise in visual design, user interface design, and graphic design. My work has been recognized for its creativity and effectiveness in enhancing user experience. I have also collaborated with various clients, ranging from startups to established businesses, helping them to improve their brand identity and digital presence. My unique approach towards design has allowed me to consistently deliver high-quality and visually appealing designs.

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Work Background

Wells FargoSenior Lead Product Designer

Mar. 2022Superior, Colorado, United StatesCut project timelines by 20% by effectively navigating complex design obstacles and prioritizing tasks across the design team. Directed a top-performing Product Design Team through the development and launch of a culturally relevant and engaging disaster relief mobile application. Transformed brand vision and presentation into high-quality mobile app designs, exceeding expectations while delivering tangle outcomes in User Experience (UX). Designed intuitive, user-friendly, and visually appealing interfaces for Wells Fargo's native mobile app, elevating user experience (UX) while driving engagement.

CenturyLinkWeb Design Strategy Manager

Jan. 2008 - Dec. 2022United StatesDrove a 20% lift in organic traffic and conversion by conducting usability studies to identify customer pain points, needs, preferences, and challenges, leading to improved UI. Fueled a 28% improvement in customer retention and overall satisfaction while leading the Design Team through the creation of customer-centered designs. Leveraged analytics and feedback tools to guide high-quality UI/UX development.