Liz Perry - Owner, Inside the Creative Brain

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Work Background

Inside the Creative BrainWriter and Owner

Aug. 2018New Orleans, Louisiana, United StatesSmall independent marketing agency - Developed digital and print content and strategy consultation for various industries including education, executive recruiting and healthcare. - Executed full website content strategy, SEO, print brochures, email newsletters, blog posts, annual report, and small business marketing support.

Veggie Every DayContent Creator

Jan. 2019Personal blog and YouTube channel - Developed and designed blog in Wordpress, planned and executed content strategy, optimized for SEO - Developed and optimized YouTube Channel

Pacific LifeContent Writer, Next by Pacific Life and Hatch Labs

Nov. 2022 - Nov. 2023

Health IQMarketing Copywriter

Jul. 2021 - Aug. 2022Performance and UX strategy and copy for growth stage insurance brokerage, primarily focused on Medicare - Led UX and lead generation copy efforts for two go-to-market digital product and app launches - Established tone for blog content, edited submissions by freelance writers - Conducted content analysis and developed optimization plan - Wrote high performing demand generation and lead generation campaigns, including paid social ads, SMS text messages, landing pages, and videos - Served as backup for Creative Director and Head of Design in coordinating projects, directing designers and contractors

WoodmenLifeSenior Digital Copywriter

Mar. 2020 - Jul. 2021Omaha, Nebraska, United StatesFull range of marketing and communications copywriting for established insurance company, with specialty in lead generation - Crafted omnichannel demand generation and lead generation campaigns, including paid social ads, paid search ads, landing pages, emails, videos, blog posts - Promoted from Senior Copywriter to Senior Digital Copywriter, content lead for major projects - Optimized web and ad content through strategic iteration to increase lead conversations and exceed division KPIs - Developed go-to-market copy and web presence for new indexed universal life product - Overhauled website product pages, including entire annuities section - Wrote copy for company’s first online digital tool (life insurance calculator) - Developed and maintained a divisional resource center to coordinate content consistency across the division - Executive ghost writer president and CEO, wrote for several high-level stakeholders - Developed 125th anniversary museum exhibit - Wrote sales enablement, B2B and customer-focused print and digital pieces - Managed copywriting interns

WoodmenLifeSenior Copywriter

Feb. 2013 - Mar. 2020- Wrote rebrand messaging (from Woodmen of the World to WoodmenLife) - Executed recruiting pilot program to test sales enablement materials - Revamped benefits and recruiting communications - Wrote branding collateral and magazine articles

LPO BeautyPresident

Jan. 2012 - Dec. 2017Greater Omaha AreaPersonal beauty blog

Bellevue UniversityCommunications Editor

May. 2007 - Feb. 2013- Wrote, edited and designed weekly employee publication. I also led the institution's annual report and assisted with various public relations and employee communications efforts - Mentored interns - Coordinated and wrote annual report - Wrote national public relations campaign

Oriental Trading Company, A Berkshire Hathaway CompanyCommunications Specialist

Jan. 2005 - Dec. 2006-Produced employee communication pieces -Coordinated product placements in national publications and on national TV shows

Greater Omaha ChamberCommunications Specialist

Jan. 2002 - Dec. 2005-Wrote, edited and designed weekly newsletter distributed to more than 3,000 business owners and CEOs -Oversaw content editing and user experience for website -Served as an event photographer -Arranged public relations for high-profile event with Alan Green Span -Coordinated with State of Nebraska on press releases and speaking engagments -Profiled Omaha Business Hall of Fame honorees