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Work Background
Pacific LifeContent Writer, Next by Pacific Life and Hatch Labs
Nov. 2022 - Nov. 2023
Health IQMarketing Copywriter
Jul. 2021 - Aug. 2022Performance and UX strategy and copy for growth stage insurance brokerage, primarily focused on Medicare
- Led UX and lead generation copy efforts for two go-to-market digital product and app launches
- Established tone for blog content, edited submissions by freelance writers
- Conducted content analysis and developed optimization plan
- Wrote high performing demand generation and lead generation campaigns, including paid social ads, SMS text messages, landing pages, and videos
- Served as backup for Creative Director and Head of Design in coordinating projects, directing designers and contractors
WoodmenLifeSenior Digital Copywriter
Mar. 2020 - Jul. 2021Omaha, Nebraska, United StatesFull range of marketing and communications copywriting for established insurance company, with specialty in lead generation
- Crafted omnichannel demand generation and lead generation campaigns, including paid social ads, paid search ads, landing pages, emails, videos, blog posts
- Promoted from Senior Copywriter to Senior Digital Copywriter, content lead for major projects
- Optimized web and ad content through strategic iteration to increase lead conversations and exceed division KPIs
- Developed go-to-market copy and web presence for new indexed universal life product
- Overhauled website product pages, including entire annuities section
- Wrote copy for company’s first online digital tool (life insurance calculator)
- Developed and maintained a divisional resource center to coordinate content consistency across the division
- Executive ghost writer president and CEO, wrote for several high-level stakeholders
- Developed 125th anniversary museum exhibit
- Wrote sales enablement, B2B and customer-focused print and digital pieces
- Managed copywriting interns
Veggie Every DayContent Creator
Jan. 2019Personal blog and YouTube channel
- Developed and designed blog in Wordpress, planned and executed content strategy, optimized for SEO
- Developed and optimized YouTube Channel
Inside the Creative BrainWriter and Owner
Aug. 2018New Orleans, Louisiana, United StatesSmall independent marketing agency
- Developed digital and print content and strategy consultation for various industries including education, executive recruiting and healthcare.
- Executed full website content strategy, SEO, print brochures, email newsletters, blog posts, annual report, and small business marketing support.
WoodmenLifeSenior Copywriter
Feb. 2013 - Mar. 2020- Wrote rebrand messaging (from Woodmen of the World to WoodmenLife)
- Executed recruiting pilot program to test sales enablement materials
- Revamped benefits and recruiting communications
- Wrote branding collateral and magazine articles
LPO BeautyPresident
Jan. 2012 - Dec. 2017Greater Omaha AreaPersonal beauty blog
Bellevue UniversityCommunications Editor
May. 2007 - Feb. 2013- Wrote, edited and designed weekly employee publication. I also led the institution's annual report and assisted with various public relations and employee communications efforts
- Mentored interns
- Coordinated and wrote annual report
- Wrote national public relations campaign
Oriental Trading Company, A Berkshire Hathaway CompanyCommunications Specialist
Jan. 2005 - Dec. 2006-Produced employee communication pieces
-Coordinated product placements in national publications and on national TV shows
Greater Omaha ChamberCommunications Specialist
Jan. 2002 - Dec. 2005-Wrote, edited and designed weekly newsletter distributed to more than 3,000 business owners and CEOs
-Oversaw content editing and user experience for website
-Served as an event photographer
-Arranged public relations for high-profile event with Alan Green Span
-Coordinated with State of Nebraska on press releases and speaking engagments
-Profiled Omaha Business Hall of Fame honorees
Boys TownPublic Relations Intern
Jan. 2001 - Dec. 2002-Wrote press releases, media alerts and employee newsletter
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