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Roles
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Startup Founder
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Marketing
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Business Owner
Geos
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South Africa
Work Background
Baymard InstituteUX Researcher
Nov. 2018Barcelona Area, Spain- Conduct heuristic evaluations to optimize the user experience across a diverse range of industries, including several B2B niches.
- Improve our proprietary heuristics and maintain benchmark datasets to ensure top-notch product usability.
- Write comprehensive analyses to communicate research findings.
University of ColognePh.D. Human-computer Interaction
Mar. 2018- Conducted systematic user research using mixed methods (usability testing, focus groups, interviews).
- Published research papers as 'first author' and presented findings at international conferences.
- Organized and conducted conferences and seminars.
Sapienza Universitร di RomaUX Researcher
May. 2014 - Mar. 2017Rome Area, Italy- Conducted usability testing, interviews, and focus groups for research projects.
- Published reports in scientific journals and presented findings at European conferences.
- Organized conferences, workshops, and seminars to foster knowledge sharing.
Universidad de SevillaResearcher-in-Residence
May. 2012 - Jan. 2013Sevilla Area, Spain- Produced and exhibited a collaborative video art project with Centro Andaluz de Arte Contemporaneo.
- Organized events in collaboration with Centro de Iniciativas Culturales de la Universidad de Sevilla (CICUS).
Istituto Italiano di Cultura San FranciscoExhibit Designer
May. 2011 - Feb. 2012San Francisco Bay Area- Designed and developed exhibitions, contributing to the IIC's cultural program.
- Published a paper sponsored by the Italian Consulate of San Francisco.
- Assisted North beach Historian Al. Baccari Jr. in designing and installing an exhibit-event to fund the reconstruction of the San Francisco Mint which raised $1.5m.
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