Feb. 2023 - Oct. 2023As a Senior Influencer Marketing Talent Manager at HypeFactory, I played a pivotal role in establishing and expanding our talent management department. Leveraging my extensive experience in influencer marketing, I was responsible for: Talent Acquisition and Management: Identifying and recruiting top-tier influencers, negotiating contracts, and ensuring they align with brand values and goals.
Campaign Strategy and Execution: Collaborating with influencers to develop effective campaign strategies, optimizing content for maximum engagement, and ensuring timely delivery of campaign milestones. Relationship Building: Cultivating strong, long-term relationships with influencers, understanding their needs and goals, and providing ongoing support and guidance. Performance Analysis: Monitoring campaign performance, analyzing key metrics, and generating reports to inform future strategies and ensure continuous improvement. Throughout my tenure, I successfully managed multiple high-profile campaigns, significantly contributing to the company's growth and the influencers' personal brand development.
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