Paulina Guerra Melo

Content Creator & Social Media Strategist @Self-Employed

I specialize in developing Social Media strategies focused on Influencer Marketing and am a content creator on the internet with a digital community of over 7 million followers on TikTok, Instagram, and YouTube. I hold a degree in Graphic Design from Universidad Anáhuac and am also a photographer and Makeup Artist. My professional background is primarily in influencer marketing strategies, branding and corporate identity development, as well as mobile app development. I have led numerous brand creation projects, from researching and creating company names to executing brand identities and implementing marketing and positioning strategies. Along with my team, I have developed advertising campaigns and digital content for prominent brands such as Mercedes-Benz, Philip Morris International, Coca-Cola, Rubbermaid, Televisa, the Government of the State of Querétaro, Big Bola Casinos, MX Consulting, NAFIN, Regnum Christi, Valverde International, among others. Additionally, I served as the Mobile Application Development Coordinator for Totalplay Telecomunicaciones, where I led a large team of developers, UX/UI designers, and systems engineers, driving improvements and innovations for their digital products.

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Work Background

Creative Director

ACID Magazine (Grupo Códice)Creative Director

Aug. 2021 - Mar. 2022Ciudad de MéxicoCreative direction and social media strategy

Social Media Specialist

Chicle Social Media StudioSocial Media Specialist

Jan. 2021 - Mar. 2022Área metropolitana de Ciudad de MéxicoDirección creativa Creación y manejo de estrategias de Influencer Marketing Ejecución de campañas

Content Creator

Self EmployedContent Creator

Nov. 2020CdmxCreadora de contenido creativo y family friendly con mas de 7 Millones de seguidores en todas mis plataformas.

Digital Products Specialist

TotalplayDigital Products Specialist

Mar. 2020 - Nov. 2020Mexico City, MexicoProduct Manager Gestión y administración de aplicaciones móviles y productos digitales Coordinación de equipos de trabajo Reportería y entrega de resultados KPI's

Sr. Graphic Designer

PikNikSr. Graphic Designer

Sep. 2019 - Mar. 2020Mexico CityBranding y Social Media

Sr. Graphic Designer

The Fork .CoSr. Graphic Designer

Aug. 2018 - Aug. 2019Querétaro y alrededores, MéxicoDiseño y desarrollo de Identidad Corporativa Branding Packaging

Art Director & Branding

Grupo Códice Art Director & Branding

Mar. 2016 - Mar. 2018Querétaro y alrededores, MéxicoDirección de arte y fotografía Dirección del departamento de branding

Graphic Designer

Grupo Códice Graphic Designer

Mar. 2016 - Mar. 2017Querétaro Area, MexicoDiseñadora gráfica para Grupo Códice · COTRES (Agencia de Comunicación y RRPP) · Códice Informativo (Portal de noticias) · Codicegrafía y EnBici.life (Revistas impresas)

Jr. Graphic Designer

Grupo DionisioJr. Graphic Designer

Jan. 2016 - Aug. 2016Querétaro y alrededores, MéxicoDiseño y desarrollo de identidad interna de Grupo Restaurantero

FESAL

Universidad Anáhuac QuerétaroFESAL

Jan. 2013 - Jan. 2016Querétaro y alrededores, MéxicoDiseño de imagen de eventos y comunicación interna. Logística y coordinación de staff para eventos Organización y logística de conciertos masivos (OV7, Moderatto, Jenny and the Mexicats) Organización y logística de COFESAL 2015 (Congreso Nacional) Busqueda de patrocinios Logística y coordinación de staff

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Influencer Marketing & UGC Solutions

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