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Work Background
N/AChief Product Officer | Advisor | Mentor | Entrepreneur
Aug. 2023United States, Los Angeles
Teachers1on1โขChief Product Officer
Jan. 2022 - Oct. 2022United States, Los Angelesโข Created a long-term strategy to overhaul user experience and unit economics in a two-sided marketplace, informed by research program with over 20 teachers, and 30 parents and students, and reviews of hundreds of user sessions
โข Recruited and screened 1,300 state-certified teachers in 6 weeks to build supply-side volume, cut screening time by 95% to <5 days
โข Boosted velocity by 300% and reduced rework and engineering defects by 98% with improved processes; resolved 3+ years of technical debt and increased operational readiness by reallocating resources
โข Re-aligned data management architecture to support product growth, shifting to a hybrid noSQL approach
โข Launched R&D program for AI-driven features to evaluate and recommend pedagogical intervention and didactic assessment
โข Increased forecast margins by 8%; transitioned marketing spend from poorly-performing traditional digital channels (0.2% ROI) and refocused on local-first go-to-market strategy with cost-effective guerilla marketing
โข Secured child-centric data protection certification (COPPA Safe Harbor), aligned product, process, and policy with child/education-specific and general data and privacy regulations; brought screening process into FCRA-compliance
ZippiaHead of Product
Mar. 2021 - Jan. 2022United States, Los Angelesโข Defined vision and strategy and led the shift to a user-centric product culture, adding 5 PMs and 3 UX/UI designers to enhance job and career content for 45k job titles in 200k US locations
โข Implemented agile workflows, CI/CD, and automation, improving efficiency and velocity by over 15%
โข Delivered 100M+ pages of data-driven career guidance drawn from millions of job postings and 30M resumes; enhanced best-in-class SEO and organic-only marketing strategy, iteratively optimized high-performing content across entire corpus
โข Grew monthly active users by 20% to 4.5M in 3 months, by improving UX and engagement and implementing multi-channel retargeting
โข Delivered 55% conversion, 59% retention on the first direct-revenue offering (Resume Builder), with 2k users in the first six weeks, monetizing previously under-leveraged data science assets for the first time
Publicis SapientStrategy & Transformation Lead, Lloyds Banking Group, the UK's largest retail banking group
Oct. 2015 - Sep. 2017โข Developed agile tools and methods for a $625M/yr digital transformation initiative for the UKโs largest retail banking group, validating product and service interventions bank-wide and making go/no-go recommendations to the C-Suite
โข Developed and productized tools and methods for prioritization, delivery, and measurement for the programs within the transformation initiative, deployed across 8 business units by building trusted relationships with each program's VP
โข Saved $125M earmarked for new product development in Personal Pensions, through in-depth customer research; proved that the investment would not yield the expected gains
โข Spearheaded the vision & strategy for a unified, multi-channel product suite for seamless user authentication bank-wide, in line with UK government standards, and successfully transitioned implementation to security working group
โข Led strategy and implementation for $100M Retail Account Servicing (RAS) transformation, with 12 cross-functional teams, from customer research to delivery and beyond
โข Scaled the RAS team from 5 to 260+ in year 1, including a 3-week ramp from 20 to 120, building out the program culture and onboarding 160+ product owners, engineers, quality and business analysts, architects, UI/UX and service designers, and 50+ SME secondments
โข Drove a 68% increase in digital customer service, 36% over target, while boosting mobile banking penetration by 16.3% to 19.3M users
โข Identified and evaluated 80+ market and product opportunities in just 10 weeks, with 1000+ research participants. Developed a balanced scorecard for cost/benefit comparison based on research and business case modeling
โข Filtered 1,800+ product interventions down to $100M+ of critical initiatives, impacting 30M customers and improving NPS by 3.3 pts
โข Led the successful deployment of 700+ product and service interventions across multiple business units, improving mobile banking, physical branch experiences, and overall customer satisfaction
Publicis SapientDelivery Lead, Global Service Design & Transformation Practice
Oct. 2015 - Sep. 2017London, England, United Kingdomโข Co-led a team of 4 to develop pioneering Digital Transformation methodologies, achieving a ranking as one of only 6 global Leaders in Forrester Wave's inaugural 2019 report on the newly emergent Digital Transformation space
โข Successfully rolled-out Digital Transformation tools and strategies across a 25K-strong organization with targeted training and on-site support for high-profile opportunities across Europe and North America
FanAI Inc.Co-Founder, Chief Product Officer
Aug. 2015 - Jan. 2020โข Co-founded a sponsorship analytics startup to measure the last remaining black box in a CMO's portfolio: sponsorship ROI (focused on sports and esports): developed the concept, business strategy, and operational blueprint, and the legal framework to manage data, IP, and contract risk
โข Developed and executed product and go-to-market strategies, driving a 3+ year roadmap, feature prioritization, and key growth metrics. Created MVP from scratch, established iterative development based on feedback, and set up a consulting function for rapid prototyping
โข Scaled engineering by 500% and data science by 300%, processing 100M+ accounts daily as a top 4 global consumer of Twitter Follower Graph data (250TB total); managed 14 of 20 personnel to drive key developments in product, data science, and consulting
โข Secured $18M in venture capital at a 20x multiplier on projected earnings with detailed financial, product & market analyses; performed due diligence for M&A activities, including integrating boutique analytics service acquisition
โข Achieved 300% YoY B2B revenue growth, generating $250K+ in annual recurring revenue while maintaining B2B customer satisfaction and resolving critical customer issues
โข Ensured compliance with GDPR, CCPA, and other regulations, and managed all client and supplier contracts
Publicis SapientStrategy & Transformation Lead, British Airways
Jan. 2015 - Dec. 2015Londonโข Responsible for the digital transformation of British Airways (BA), including web, mobile app, social, in-flight entertainment, Heathrow Terminal 5, cabin layouts, social channels, marketing, and customer service
โข Developed approaches to ongoing delivery and zero-downtime handover from incumbent partner
Publicis SapientStrategy & Transformation Lead, Royal Bank of Scotland, the UK's third-largest retail banking group
Jan. 2013 - Jun. 2014London, United Kingdomโข Led negotiations to restore relationships and secure a 5-year contract, overseeing team of 250 โข Designed innovative customer service options and directed the rebranding of 8K ATMs and 3M mobile customers, contributing to a 20% improvement in NPS across all touchpoints
โข Developed RBS GetCash, a mobile cash-access solution that helped 500K customers in 8 months and won a Gold Cyber Lion at the Cannes Festival of Creativity
Publicis SapientDelivery Lead, McLaren Automotive
Feb. 2012 - Oct. 2013London, England, United KingdomI was asked to take on the McLaren Automotive account, to rescue the launch of cars.mclaren.com, which at the time was heading towards a 10x cost overrun. I was able to save the delivery of the multi-channel experience at only 20% of the predicted overrun, as well as recouping some of the costs. โ Launched cars.mclaren.com to great critical acclaim
โ Led mclaren marketing around the McLaren P1, 12C and 12C Spyder
โ Created carshow apps and other materials
Finalogic Business Technologies GmbH VP, Product & Strategy, FanPlay
Dec. 2011 - Dec. 2014London, Viennaโ Developed product strategy, partner strategy, go-to-market strategy and onboarding strategy for innovative mobile payments product
โ Performed multi-modal qualitative and quantitative research using survey tools, guerrilla testing and detailed interviewing to test product features and go-to-market-strategy
โ Created pioneering white-label multi-platform mobile app for in-stadium mobile payments, content delivery, realtime at-venue gaming and gambling and at-seat food & beverage ordering for sports and entertainment venues including Borussia Dortmund, FC Hamburg, Chelsea FC, FK Austria Wien and the O2 Centre in London
โ Implemented pioneering and patented new cryptographic technique to secure end-to-end customer data and experience
โ Directly integrated into 4-party payment system working with FirstData and WorldPay
โ Successfully navigated EU regulations around in-app gambling and gaming
โ Worked with sports streaming and realtime statistics agencies for in-app content delivery ringfenced to in-stadium delivery to comply with existing broadcast rights agreements
โ Integrated directly with local stadium high-density WiFi infrastructure through exclusive strategic partnership with Huawei
Publicis SapientStrategy & Transformation Lead, Unilever Innovation
Jul. 2010 - Aug. 2012London, England, United KingdomDirected 3 startup-like initiatives simultaneously, testing new ground through prototyping, user research, and business case development. โ Created recipedia - a Unilever-wide aggregation of all recipes across brands and locations that was subsequently sold to yummly, and then reborn as an Amazon Alexa skill
โ Developed B2B offerings through Unilever Food Solutions
โ Led the analysis (and eventual shelving on viability grounds) of Unilever's first foray into wearables
โ Led the team that developed the 2010 Cannes Gold Cyber Lion-winning Share Happy smile-recognising vending machine
Publicis SapientTransformation Lead, Unilever Avinash Programme
Jul. 2010 - May. 2012London, England, United KingdomI was headhunted by Publicis Sapient to lead the rollout of Unileverโs global measurement-first marketing platform. This multi-year, multi-dollar initiative was supported by Unileverโs Consumer CIO and global business and technical infrastructure. โ Launched over 1,500 websites for more than 30 Unilever brands in 60+ countries within 18 months, working with global and local agencies worldwide
โ Developed internationalisation and localisation methodology and tools for more than 70 locales
โ Led PS teams of 400+ in US, Canada, UK, Germany, Singapore, Australia & India, accountable for all aspects of commercial and client success outside North America
โ Led the creation of internal Avinash branding, internal comms materials, onboarding plans, and delivered onboarding sessions for many of the brands and agencies globally
โ Supported brands and third-party agencies in formulating marketing and campaign strategies to maximise the benefits obtainable from the platform
โ Owned the $25M/yr P&L
โ Led client, delivery & commercial, including defining strategic role of Unileverโs internal teams The Avinash Program won internal awards within Unilever and in the world at large, and was responsible for numerous improvements in Unilever's cost base, enabling brands at the global, regional and local level to bring better-coordinated, better-measured, consistent content and messaging to market much faster and cheaper than before.
Publicis SapientDelivery Lead, Foot Locker EU
Jul. 2010 - Oct. 2011London, England, United Kingdomโ Led the team that implemented 2011 Cannes Gold Cyber Lion-winning Sneakerpedia
โ Created multiple marketing campaigns for Foot Locker
Publicis SapientDomain Lead, Program Management
Jun. 2010 - Sep. 2017Permanent member of the Domain Leadership team for the Program Management domain.
โข Led PM domain's ongoing professional development, focused on agile methodologies and product management skills for ~120 individuals across the London office and embedded in client sites
โข Led the PM domain graduate programme, with an annual intake of 6, created the structured 12-month engagement plan and oversaw its execution
โข Liaison between Program Management domains in SapientNitro/Razorfish and Sapient Consulting, aligned professional development, methodology, and people growth
โข Hiring lead across the Program Management domain; more than 30 people in nine months to 9/17 - developed assessment methods and criteria for hiring decisions across different grades
โข Co-led integration in delivery, tools and methods between newly-acquired Nitro and Sapient during the merger to form SapientNitro in 2010
Digitas UKProject Director, Procter & Gamble
Jan. 2009 - Jul. 2010London, England, United Kingdomโ Led team of 100+ in UK, Belarus, India
โ Delivered 25+ global web properties, all digital advertising assets for 200+ campaigns
โ Led strategy & creative for multiple marketing initiatives for many P&G brands
Digitas UKProject Director, Royal Dutch Shell
Aug. 2008 - Jul. 2010London, England, United Kingdomโ Led team of 30+ in UK, including redesign of shell.com, recognised as #1 for corporate web effectiveness in 2012 by the Financial Times
โ Created Shell Dialogues, a platform for real-time distributed panel conversations between the public and Shell representatives
Digitas UKSenior Project Manager, LloydsTSB
Dec. 2007 - Jul. 2008London, England, United KingdomLloydsTSB was the UKs largest retail bank, prior to the UK government forcing the divestiture of TSB during the aftermath of the 2008 financial crash. I was the senior-most project manager on the team responsible for all digital marketing for the bank. โ Led team of 30+ on 20 - 30 concurrent projects across multiple banking units
โ Created award-winning work under the LloydsTSB "For the Journey" brand umbrella
Previous ExperienceSenior Project Manager
Oct. 2005 - Dec. 2007London, England, United KingdomRan multiple concurrent projects to deliver web properties for UK government, various utility companies, the British National Space Centre (British NASA) and a number of entertainment properties. * DWP / CSA (Department of Work & Pensions / Child Support Agency)
* DfES (Department for Education & Skills)
* DMCS (Department of Media, Culture & Sport)
* DfID (Department for International Development)
* Cabinet Office * British National Space Centre * Scottish Water
* National Grid * LEGO Bionicle
* Magic: The Gathering
* Monopoly
Previous ExperienceSenior Software Engineer
Jun. 2000 - Jul. 2005London, England, United KingdomDelivered multiple web properties & tools. * Architected, designed and built a cooperative marketing fund management tool for Citrix that disbursed $26M/yr in marketing subsidies for Citrix resellers
* Built multiple websites for UK higher education institutions
* Architected & built global website for World Wild Fund for Nature
* Built multiple artist websites for recording artists
* Researched, architected, designed and built a tool for Rolls-Royce Bentley Motor Company (prior to the sale of Rolls Royce and Bentley to different parents) to manage factory-installed after-market bespoke features
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