Gilbarco Veeder-RootOutbound Marketing Executive EMEA
Feb. 2016 - Jun. 2017Basildon, Essex, United KingdomResponsible for development and implementation of revolutionary lead nurturing and demand generation campaign strategy, including lead qualification, segmentation, and detailed multi-regional targeting, value proposition generation and detailed persona creation. Brand management and content generation including press releases, blogs, brochures, information guides, online display advertising, exhibition presence and social media. An omnichannel approach using traditional and digital media to generate leads and nurture to full maturity through content management and customer engagement focus. Creation of complete content strategy for multi-regional support and promotion of multiple products and services, with a multiplicity of variants dependent on which region targetted. Primary data market research campaign management.