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Work Background
Head Of Marketing
SolopressHead Of Marketing
Sep. 2019 - Jul. 2020Southend on Sea, United KingdomHead of marketing bringing together a career of multi channel disciplines to take solopress marketing activity to the next level.
Director
Shields Marketing Consultancy Director
Jan. 2019Southend on Sea, United KingdomMarketing Consultancy and Creative design specialist with over 15 years in design and marketing experience, empowering businesses to grow.
Head Of Marketing
Defence LeadersHead Of Marketing
Jan. 2019 - Jun. 2019Chelmsford, United Kingdom
Director of Marketing
Holistic Serenity LTDDirector of Marketing
Jan. 2018Southend on Sea, United KingdomDirector of Marketing for Holistic Serenity, creative design and online digital marketing campaigns. Web design and creation. Marketing Strategy. Content creation. Event Management.
Marketing communications Manager Europe
Gilbarco Veeder-RootMarketing communications Manager Europe
Jun. 2017 - Dec. 2018Basildon, Essex Managing a team of Marcoms executives focused on the European market
Outbound Marketing Executive EMEA
Gilbarco Veeder-RootOutbound Marketing Executive EMEA
Feb. 2016 - Jun. 2017Basildon, Essex, United KingdomResponsible for development and implementation of revolutionary lead nurturing and demand generation campaign strategy, including lead qualification, segmentation, and detailed multi-regional targeting, value proposition generation and detailed persona creation. Brand management and content generation including press releases, blogs, brochures, information guides, online display advertising, exhibition presence and social media. An omnichannel approach using traditional and digital media to generate leads and nurture to full maturity through content management and customer engagement focus. Creation of complete content strategy for multi-regional support and promotion of multiple products and services, with a multiplicity of variants dependent on which region targetted. Primary data market research campaign management.
Channel Marketing Manager
Domestic & GeneralChannel Marketing Manager
Mar. 2012 - Feb. 2016WimbledonOversee multi-channel acquisition campaigns, including direct mail, in/out-bound telephone inquiries, and online initiatives. Deliver complex campaigns to form a synergistic acquisition strategy within aggressive budget targets and strict deadlines. - Leadership: Collaborated with the Head of Channel to develop and refine the target audience contact strategy, leverage segmentation and propensity modelling, and to test new products, positioning, offers, channel mix, and sequencing. - Brand Management: Aligned channels to ensure a consistent customer experience and a defined product and pricing strategy. - Cost Control: Reviewed campaign performance and reallocated marketing budget to optimize channel and campaign mix. - Accomplishments: Increased conversion rate by 15% on Post Repair campaign. - Recently revamped a comprehensive, multi-channel customer based acquisition strategy. - Optimized product offering and contact timings to double the conversion rate of key acquisition campaigns.
List Manager
Accent Direct MarketingList Manager
Nov. 2009 - Mar. 2012Bromley, United KingdomAdministrated a vast portfolio of postal databases selling B2B consumer information within the direct marketing retail space. Executed multi-channel marketing campaigns and detailed reporting and analysis initiatives. Planned detailed national Direct Mail (DM) campaigns for various clients. - Customer Service: Negotiated with clients to mediate the best rates. - Relationship Development: Chaired client and conference meetings to drive new rapport with clientele. - Accomplishment: Developed and maintained company website.
Marketing Executive
Olympic Delivery Authority (ODA)Marketing Executive
Oct. 2009 - Nov. 2009Canary Wharf, LondonDuring this short term contract covering for sick leave I created internal and external communications utilizing Adobe InDesign and Photoshop.
Channel Marketing Executive
MicrosoftChannel Marketing Executive
Sep. 2007 - Oct. 2009Reading, United KingdomDelivered marketing collateral for numerous national AAA title game launches, including Gears of War 2, Fable 2, and Halo Wars, within strict deadlines and budgets. Created and maintained detailed campaign analysis and databases. - Process Improvement: Reduced printing and production costs of marketing collateral by 30%. - Delivered innovative campaign support to tight budget restraints. - Developed training materials for in-store agents and promotional support, which enhanced the efficiency of products produced.
Account Manager
Rural Payments AgencyAccount Manager
Jul. 2005 - Sep. 2007Reading, United KingdomOversaw a client base of over £300 million. Liaised with clients and agents, managed email and other correspondence, and preserved multiple database and spreadsheets.
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