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Work Background
Cloverdale Paint Inc.Digital Media Coordinator
May. 2019Surrey, British Columbia, CanadaSocial Media Strategy - Developed and executed targeted social media campaigns across platforms (e.g., Facebook, Instagram, LinkedIn) that increased overall follower growth by 15% - Launched UGC initiatives and contests, resulting in a 13% improvement in engagement rates
- Developed and implemented social media influencer outreach strategies and partnerships achieving a 20% growth in brand awareness. - Mentored interns in a Social Media Internship Program, developing training materials and best practices for scalable social media engagement.
- Oversaw external digital agencies and creative teams on national campaigns to ensure brand consistency. - Facilitated and managed social media training workshops for internal teams to enhance digital communication skills. Analytics & Reporting
- Utilized Meta Business Suite, Sprinklr, and Sprout Social for scheduling, social listening, and performance analysis, leading to a 20% improvement in content marketing campaigns.
- Prepared weekly performance reports for marketing leadership and monthly updates for store operations, highlighting key metrics such as engagement rates, impressions, and conversion data. Project & Budget Management
- Managed digital ad spend up to $40,000, optimizing campaigns to improve reach by 15% and maintaining projects on schedule and within budget.
- Developed a Social Media Program for Store Operations, achieving 60% adoption within 6 months by delivering a comprehensive Social Media Playbook, SOPs, and risk mitigation strategies. Content Marketing and Creation
- Created and managed engaging content across social channels, integrating and promoting corporate values through non-profit and local partnerships
- Collaborated with the leadership team to develop and present a digital media strategy that visually communicated diversity via employee features, store events, and community initiatives resulting in an increase of 15% engagement rate.
Truth Media Inc. Event and Marketing Manager
Aug. 2018 - Aug. 2019Vancouver, British Columbia, CanadaTruth Media Inc. hosted monthly speaker series focused on professional and personal development and business. We invited local influencers and thought leaders to have an open-space discussion with the community, sharing ideas, networks, and goals. - Organized monthly in-person speaker series featuring local influencers, achieving a 90% attendance rate. - Enhanced event social media engagement by promoting sneak peeks, educational content, and interactive posts, resulting in higher follower growth. - Managed event budgets and secured local sponsorships, positively impacting event messaging and community reach.
Hot Soup Marketing GroupInbound Marketing Specialist Internship
Aug. 2018 - Oct. 2018Vancouver, Canada AreaAs an Inbound Marketing Specialist, I was able to increase open rate for email newsletter campaigns from 4% to 7% for various clients. I also created and executed individual monthly content calendars for over 7 clients. While working with SEO and Paid Specialist, I helped design several email marketing campaigns that resulted in an average of 5% click-through rate.
ClearlyVision Ambassador
May. 2017 - Jul. 2018Vancouver, BCClearly/Coastal is an e-commerce company that focuses on better vision for everyone. The company serves the Canadian, US, Australian, and New Zealand markets, providing affordable eye wear and contact lenses. - Handled inbound inquiries via social media, live chat, and email, providing product and medical education and upselling optical products. - Applied an “Acknowledge, Apologize, Action” framework to resolve customer concerns, achieving customer satisfaction rates of over 90% - Leveraged product and customer feedback to inform Marketing teams for future campaigns.
Trifecta Digital Marketing SolutionFreelance Marketing Consultant
Jan. 2017 - Dec. 2021British Columbia, CanadaIn order to improve my skills as a new digital marketer, I established my own freelance business to help local and small businesses. - Executed targeted social media and SEM ad campaigns, increasing brand visibility and conversions by 20%
- Developed content calendars and optimized website copy through keyword research, strengthening organic search performance for over five clients.
- Integrated strategies across social media channels to deliver unified campaign messaging for local businesses.
GapSales and Social Media Associate
May. 2016 - May. 2017Surrey, British Columbia, Canada- Collaborated with the Regional Social Media Manager to create seasonal campaigns targeting niche audiences (e.g., working moms, mall staff, students). - Coordinated cross-promotions with local retailers, resulting in a 3% increase in store foot traffic during campaign sprints.
Rogers CommunicationsSales Representative
May. 2015 - Dec. 2016BurnabyBeing a technology guru, working at Rogers was seamless when attending to customer needs and concerns. As a growing market in technology, specifically cellphone, maintaining industry knowledge was important. Self-educating on products and trends, identifying key customer and product concerns, and suggesting the perfect product offering were daily tasks at hand.
StarbucksBarista, Shift Supervisor
Jun. 2011 - Oct. 2017SurreyAs your friendly neighbourhood barista, I was continuously given opportunities to connect and network with customers, crafting their perfect cup of coffee, and identifying problems to provide appropriate solutions. As a former Shift Supervisor, delegating tasks and assessing store needs became natural. - Led local “coffee seminars” and mall giveaway campaigns that increased daily sales by 8%. - Developed customer engagement initiatives by creating sensory experiences that deepened community connections. - Applied servant leadership to mentor teams, ensuring world-class customer service and achieving daily sales targets.
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