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Work Background
Sunday Afternoon FoundationFounder
Dec. 2022Austin, Texas, United StatesWe left everything behind four years ago, with our dogs and not much else, because we wanted to have the rights of a proper family, and built, out of nothing, Wunderkeks, a cookie company that became our pride and joy and that, more importantly, led us to find our purpose: to build a world that is a safe space, to share the joy we found. We soon realized that a cookie company could only do so much, so we started working on The Sunday Afternoon Foundation last year and spent all this time gearing up to launch with one goal: that the future we built for ourselves was something we all got, just because it’s right. It’s very fitting that this all happened on July 4th, bringing home the point that these battles are far from over in America.
Wunderkeks - Best Cookies Ever!Chief Executive Officer
Mar. 2020Austin, Texas Metropolitan Area
Wunderkeks - Best Cookies Ever!Founder
Jan. 2019Austin, Texas, United States
WunderkeksThe Wunderkeks Test Kitchen
Jul. 2012 - Jan. 2019Guatemala
Universidad Francisco MarroquinAssitant Professor
Jun. 2011 - Dec. 2011GuatemalaDevelopment of the course’s program, materials, and methodology along the Professor. Qualitative and quantitative evaluation of student’s performance.
Issuing of lectures and Socratic sessions in the Professor’s absence
El EconomistaGuest Columnist
Jun. 2011 - Nov. 2011GuatemalaGuest blogger at El Economista's web magazine with a bi-weekly column on Real Estate trends. http://blogs.eleconomista.net/author/hcschei/
WunderkeksOwner
May. 2011 - Jan. 2019GuatemalaWunderkeks is a specialty bakery focused on researching and bringing back traditional recipes and methods, ingredients and flavors. We believe in all-natural ingredients and in doing every single thing from scratch, which translates into an amazing product. Since October 2013, we sell a full line of products at Walmart stores in Guatemala; currently looking to expand to other distribution channels.
Procter & GambleAssistant brand manager
Dec. 2008 - Mar. 2011Led the execution of Oral-B regional strategy in Central America, Panamá, Ecuador, Bolivia and Dominican Republic, working with a remote multifunctional team located in various parts of Latin America, achieving 25%+ volume growth over calendar year 2010. Developed yearly plans by trade channel, requested funding and successfully executed them.
Executed regional initiatives, adapting media messages, in-store displays and promotions to local markets and individual costumers (i.e. Walmart, Price Smart). Worked along with creative agency to develop local media and in-store materials aimed at generating brand awareness within consumers in previously underserved markets. Managed the brand's professional services team, aimed at driving professional recommendation of Oral-B products and targeting type-A dental professionals and key opinion leaders through events, in-practice visits, and sampling.
Universidad Francisco Marroquín School of BusinessFreelance graphic designer
May. 2008 - Nov. 2010Worked as a freelance designer for the Dean´s communications to students and Alumni. Developed web and print materials for student and alumni events, placement office offerings, guest professor's seminars and workshops.
Wunderkind StoresOwner, chief designer
Jan. 2007 - Apr. 2010Started my own business with the opening of a small t-shirts, accessories and promotional items store in Guatemala City's main shopping mall, selling both other brand's items and Wunderkind's own line of products, expanding to a second store a year later. Created brand image and message, designed product and packaging, focusing on keeping up with global trends. This was accomplished through the vast use of Internet resources, especially by keeping track of blogs and social media. Established formal business relationships with vendors both locally and abroad.
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