Taylor - Crypto Trading for EveryoneMarketing Content and Communications Specialist
Jan. 2017 - Aug. 2018Rio de Janeiro, Brazil- Collaborated with the product, design, sales, and development teams to devise effective marketing strategies for Taylor's ICO, achieving the soft cap of USD 10,000,000 in just 10 minutes and raising an additional USD 10,000,000 within 28 days
- Utilized email, social media platforms, Taylor's website landing pages, and external publications to drive a 50% increase in website traffic and a 40% increase in engagement
Led content marketing and SEO initiatives that resulted in a 30% improvement in search engine rankings and a 20% increase in conversion rates
- Integrated data and leveraged Google Analytics to analyze and optimize all marketing campaigns, resulting in a 60% enhancement in the ROI of marketing initiatives