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Work Background
Bulla NetworkInterim Marketing Director
Feb. 2023 - Aug. 2023Denver, Colorado, United StatesBulla Network is a decentralized commerce platform that leverages blockchain technology to offer crypto invoicing, payments, and payroll services across 11 networks, including Ethereum and Polygon. Key features include multi-chain support, transaction tracking, and a first-of-its-kind Transaction Importer tool for simplified accounting and reporting. Job Scope: - Developed multi-channel strategies increasing brand awareness 42% while driving $1.8M in Q3 revenue
- Led 15+ campaigns achieving 18% CTR on social ads, #2 SEO ranking, and 85% event attendance rates
- Produced 50+ technical assets driving 25% lead conversion lift and #3 organic rank
- Standardized brand guidelines across 8 channels, reducing content production time 30%
- Identified 3 new DeFi verticals contributing 40% in user acquisition
- Built 8-person team delivering 95% campaign success rate and 60% faster execution
- Coordinated product launches with 100% on-time delivery and 20% budget underrun.
- Secured 15+ media features generating 500+ qualified leads
- Implemented real-time trend tracking enabling 2-week adaptation cycles for emerging channels
- Delivered quarterly reports highlighting 35% MRR growth and 4.2x ROAS
Neon LabsHead of Marketing
Jan. 2023 - Dec. 2023British Virgin IslandsNeon seamlessly merges the robust Ethereum and Solana ecosystems, presenting an Ethereum Virtual Machine (EVM) amplified with Solana's renowned scalability and versatility. As a pivotal nexus, Neon provides developers with an unparalleled environment to cultivate and operate dApps, converging the strengths of both blockchain realms. Job Scope: - Led holistic marketing strategies increasing brand recognition by 40% and boosting user adoption by 25% in 6 months
- Executed digital campaigns achieving 18% CTR and $3M generated pipeline across targeted developer/enterprise segments
- Aligned 90% of cross-functional KPIs with product/engineering teams through weekly collaboration sessions
- Reduced user churn 15% and improved NPS by 30 points through real-time market feedback implementation
- Produced 50+ content assets (blogs/whitepapers/videos) driving 500K+ views and 120% YoY organic traffic growth
- Hosted 12 events with 80% attendance rates and 40% post-event trial conversions
- Secured 75+ media features/year in tech outlets, increasing earned media value by $1.2M
- Mentored 8-person team to achieve 95% campaign success rates and 60% faster content production cycles
- Established 15+ partnerships driving 25% of quarterly user growth via co-branded campaigns
AnkrSenior Marketing Content & Communications Strategist
Mar. 2022 - Feb. 2023San Francisco, California, United States- Transformed Ankr’s external communications strategy into a “developer to everyone” approach, driving 20% growth in enterprise blockchain partnerships
- Simplified technical Web3 messaging across platforms, increasing social media followers by 30% (Twitter/LinkedIn) and engagement by 25%
- Recruited 100+ developers via content campaigns, AMAs, and live events, maintaining 85% retention through training programs
- Boosted inbound leads 20% by redesigning marketing funnels and integrating LinkedIn/blog nurture campaigns
- Improved Ankr’s SEO performance to #1-3 Google rankings for 15+ Web3 keywords, driving 50% organic traffic growth
- Supported Binance/Polygon/Gaia Labs with 100+ community campaigns, growing Helio Protocol to 130K Twitter, 16K Telegram, and 66K Discord members in 6 months
EMURGOChief Marketing Officer
Mar. 2020 - Mar. 2022Singapore- Led 25-member global remote team across 8 time zones with 95% retention rate
- Drove 30% SQL increase for Cardano commercial initiatives through targeted ABM strategies
- Launched Emurgo Trace blockchain platform securing $600K+ first-year revenue from 6 enterprise deals
- Achieved 100% OKR compliance by aligning marketing KPIs with business growth objectives
- Executed $1M marketing budget delivering 120% ROI through performance-based allocation
- Boosted sales-marketing collaboration efficiency by 75% via shared workflows and CRM integration
- Secured 9 keynote speaking slots at major conferences, increasing brand visibility 40%
- Facilitated $100M investment grant for African blockchain startups via Emurgo incubation advocacy
WUZUChief Marketing Officer
Jan. 2018 - Mar. 2020Curitiba, Paraná, Brazil- Managed $500K project budgets delivering 100% goals on time and 15% under budget
- Partnered with 4 LATAM industry leaders (ReitBZ, BTG PACTUAL) through tailored co-marketing agreements
- Launched bear-market product features driving 30% trading volume growth despite crypto downturn
- Led 15-member global remote team with 90% retention rate across 6 time zones
- Aligned sales/marketing workflows to boost cross-department productivity by 75%
- Optimized campaign performance by 60% via GA4 analytics and predictive bidding tools
- Executed exit strategy leading to Wuzu’s multi-million acquisition by Mercado Bitcoin (Brazil’s #1 crypto exchange)
BR11Marketing Content and Communications Specialist
Jun. 2017 - Nov. 2018São Paulo, Brazil- Positioned BR11 as a leading cryptocurrency authority in Latin America through a robust content strategy; BR11, the first STO in Brazil, secured over 300 organic media features
- Tracked content performance using Google Analytics and Sprout Social, resulting in a 35% increase in website traffic
- Implemented content marketing and SEO strategies that bolstered search engine rankings by 30% and drove a 20% increase in conversions
Taylor - Crypto Trading for EveryoneMarketing Content and Communications Specialist
Jan. 2017 - Aug. 2018Rio de Janeiro, Brazil- Collaborated with the product, design, sales, and development teams to devise effective marketing strategies for Taylor's ICO, achieving the soft cap of USD 10,000,000 in just 10 minutes and raising an additional USD 10,000,000 within 28 days
- Utilized email, social media platforms, Taylor's website landing pages, and external publications to drive a 50% increase in website traffic and a 40% increase in engagement
Led content marketing and SEO initiatives that resulted in a 30% improvement in search engine rankings and a 20% increase in conversion rates
- Integrated data and leveraged Google Analytics to analyze and optimize all marketing campaigns, resulting in a 60% enhancement in the ROI of marketing initiatives
Agency ROECo-founder | Chief Adviser
Apr. 2012Brazil, Rio de Janeiro- Optimized $2.5M+ in project budgets through strategic resource allocation, achieving 30% average cost reduction per initiative.
- Secured 17+ retained enterprise clients through industry partnership development, driving $800K+ annual recurring revenue Key Contributions - Established Brazil’s first social media marketing agency (2012) → Rebranded as LatAm’s top blockchain marketing firm (2016) → 500+ campaigns executed for 120+ Web3 clients
- Led Copacabana Palace blockchain event attracting 150+ C-suite executives → Generated $1.2M in first-year contracts from 8 acquired enterprise clients 2024 Developer Marketing Innovations - Launched 3 developer outreach programs (OKX Brazil/LIQI/MBRL) reaching 15K+ South American Web3 engineers
- Produced 50+ technical articles/tutorials achieving 85% engagement rate from dev audiences
- Increased community participation 80% through Discord/Telegram campaigns + 12 training webinars (1.2K attendees)
- Built relationship frameworks adopted by 12 early-stage projects, reducing dev onboarding time by 40%
- Created 200+ educational assets helping developers secure 30% faster executive buy-in for blockchain proposals
Paul Wilmot CommunicationsPublic Relations Manager
Mar. 2001 - Nov. 2011New York, New York, United States- Executed a wide range of public relations activities focusing on awareness and demand creation.
- Planned and organized 10 New York Fashion Week events.
- Developed and implemented brand marketing and awareness strategies
- Demonstrated strong logistical skills by coordinating all aspects of the events, including media coverage, press relations, image management, and merchandising.
- Built and nurtured positive relationships with media outlets, resulting in increased coverage and visibility for fashion brands and celebrity clients.
- Managed several brand image guidelines simultaneously, resulting in more cohesive and consistent representation across all communication channels.
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