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LEMNISКATE VERLAGCo-Founder
Jun. 2022Sofia, Sofia City, BulgariaAs Partner and Head of Marketing & Strategy at Lemniskate Publishing House, I lead our creative direction and strategic development. With our dedicated team of publishing professionals and art specialists, we create high-quality art books and non-fiction titles focusing on mythology, psychology, religion, anthropology, philosophy, history, literature, and art. Our books combine expert content with exquisite design, making them both educational resources and collectible art pieces. In 2024, we successfully launched Lemniskatе Verlag, our German division, which publishes works on comparative mythology and psychology for German-speaking markets (DACH Region). Visit us at: methodiusbooks.com (Bulgarian Division)
lemniskateverlag.com (German Division)
A TEAM, PR&Advertising, part of VM Finance GroupSenior Key Account Manager
May. 2018 - Oct. 2019Sofia, Bulgaria• Creating advertising and communication concepts and strategies of brands.
• Developing and executing end to end marketing strategy.
• Observating and analysing of brand behavior according to the brand development strategy.
• Monitoring and analysing of competitive brands.
• Leading key aspects of brand and marketing communications, including Social Media, Web Content, Content Marketing, and Events.
• Managing and leading brand level content strategy and briefing process for large campaign projects.
• Translating communications strategies into actionable messaging for acquisition, loyalty/retention and creative team.
• Building and executing timely and relevant marketing/influencer-PR programs.
• Defining the opportunity space for specific brand marketing initiatives.
• Articulating a strategic content framework and holistic content calendar ensuring alignment of most strategic marketing messages including new advertising and promotions.
• Delivering programs and activities to improve sales and profitability.
• Responsible for strategic decision making and the successful management of CRM programs.
CAB FactoryClient Services Director
Sep. 2016 - May. 2018BulgariaCREATIVE I CONTENT I COMMUNICATION
Key responsibilities:
• Planning and delivery of the Key account management function.
• Determination and delivery of key account strategies, plans and targets.
• Business planning and business leadership as part of the Senior Leadership Team.
• Solution design and development.
• Client contract negotiation and financial closure.
• Client retention, contract extensions and contract re-tenders.
• Delivery of appropriate and relevant financial targets.
• Accountable for the gross profit performance of the SPS business. • Direct contribution to the net performance. • Accountable for gross margin profit • Accountable for financial performance of all key client accounts through all stages of the contract life-cycle.
• Accountable for retention rate for all key clients accounts
LAMBRO MEDIAFounder & Chief Storytelling Officer
Jan. 2013
LAMBRO MEDIAContent Creator & Marketing strategist
Jan. 2013 - Feb. 2025Sofia, BulgariaStrategic illuminator transforming how brands connect with their audiences. As the founder of Lambro Media, I architect clarity from complexity, turning market insights into compelling narratives that drive growth. With 15+ years at the intersection of strategy and storytelling, I've developed a unique approach that goes beyond traditional marketing—where great strategy doesn't feel like persuasion, but illumination. My expertise spans:
- Transforming complex market insights into clear strategic directions
- Architecting brand narratives that resonate and inspire action
- Creating innovative content ecosystems that drive sustainable engagement
- Leading strategic transformations for both B2B and B2C organizations
- Building frameworks that turn business challenges into growth opportunities I believe in the power of thoughtful strategy combined with authentic storytelling. My approach focuses on discovering the unique light within each brand and creating pathways for it to shine. Whether guiding established brands through transformation or helping innovative companies articulate their value, I focus on creating clarity, fostering genuine connections, and driving meaningful impact. Specializing in:
- Strategic illumination and brand narrative development
- Marketing innovation and transformation
- Content architecture and ecosystem design
- Growth strategy and market positioning
- Cross-functional team leadership and partnership building Let's explore how we can illuminate your brand's potential and transform your market presence.
Balkan Media Group LimitedDirector Marketing Communications
Jun. 2007 - Dec. 2009Sofia, Bulgaria• Conceiving and developing efficient and intuitive marketing strategies.
• Organising and oversee advertising/communication campaigns (social media, TV etc.).
• Overseeing and developing marketing campaigns.
• Conducting research and analysing data to identify and define audiences.
• Devising and presenting ideas and strategies.
• Promotional activities.
• Compiling and distributing financial and statistical information.
• Writing and proofreading creative copy.
• Maintaining websites and looking at data analytics.
• Organising events and product exhibitions.
• Updating databases and using a customer relationship management (CRM) system.
• Coordinating internal marketing and an organisation’s culture.
• Monitoring performance.
• Managing digital and social media campaigns.
EconomediaMarketing Manager
Jan. 2006 - Jun. 2007Sofia, BulgariaMarketing Manager | Bacchus Magazine & Menu Magazine Where culinary narratives meet strategic innovation - orchestrating the confluence of premium culinary experiences and business excellence. Transforming Bulgarian media by bridging sophisticated worlds of wine, gastronomy, and business intelligence. Strategic Orchestration:
- Reimagining luxury lifestyle media through data-driven storytelling that connects premium brands with elite audiences
- Pioneering multi-platform narratives that elevated reader experience and value
- Crafting premium positioning strategies that transformed publications into cultural authorities Experience Architecture:
- Curating invitation-only events at Michelin-caliber venues, connecting business leaders with culinary masters
- Orchestrating Bulgaria's most prestigious wine and gastronomy events for industry innovators
- Creating intimate networking occasions blending fine dining, wine expertise, and strategic connections Content Alchemy:
- Orchestrating the fusion of culinary artistry and business across print and digital realms
- Designing content ecosystems that transform insights into conversations
- Cultivating strategies that bridge traditional publishing with digital innovation Market Intelligence:
- Decoding dynamics to unveil opportunities in premium media landscapes
- Architecting strategies that keep heritage publications relevant in digital age
- Engineering targeted communication for diverse audience segments Strategic Command:
- Directing integrated marketing that aligns cultural impact with growth
- Masterfully conducting resource orchestration for maximum resonance
- Leading cross-functional teams in solutions that transcend traditional media Impact Engineering:
- Designing systems that capture both quantitative and qualitative value
- Crafting data-informed strategies while maintaining editorial integrity
- Implementing agile tactics that preserve brand sophistication
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