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Work Background
TAVO Media GroupDirector of Product Design
May. 2024
XemblyDirector of Product Design
Dec. 2021 - May. 2024The creative engine behind the product at Xembly, responsible for ensuring an exceptional user experience (UX) and an engaging user interface (UI). Keeping it user-centered, relying on research, experience and instinct to meet our users' needs. Constantly refining and evolving our design, incorporating user feedback and tech advancements while staying true to our brand. Collaboration across departments ensures our design aligns perfectly with our business goals. I maintain design guidelines and systems to keep our style consistent and scalable. Staying updated on design trends and tech innovations is a must, and always striving for creative, cutting-edge solutions.
Blue Label LabsProduct Lead
Jan. 2020 - Dec. 2023United StatesAs a Product Lead at Blue Label Labs, I excelled in a dynamic role, spearheading product strategy alongside collaborating with diverse clients across industries, from healthcare gig worker platforms to outdoor adventure influencers. My contributions were pivotal in shaping product strategy and UX design, consistently delivering innovative solutions that exceeded client expectations. At BLL, I led various aspects of design and user experience, including setting design direction aligned with organizational goals and leading a diverse team of designers and specialists. Collaborating closely with cross-functional teams, I advocated for user-centered design principles and continuously refined design processes to enhance efficiency and innovation. My responsibilities also encompassed ensuring design consistency and quality across all platforms, conducting user research and usability testing to drive product improvements, and staying updated on emerging design trends and technologies. Effective stakeholder management and performance evaluation were integral to gaining support and driving continuous improvement.
SyntxHead of Design & User Experience
May. 2019 - Jun. 2020RemoteIn my role at Syntx, I played a pivotal role in providing design support for digital product clients, collaborating with major financial institutions on large-scale projects like the creation of a new mortgage trading platform, and successfully launching multiple consumer mobile applications. These efforts contributed significantly to Syntx's impressive fourfold expansion and established the company as a trusted leader in design and development within the industry. My responsibilities encompassed leading and overseeing all aspects related to design and user experience. This included setting design direction aligned with organizational goals, building and mentoring a team of designers and specialists, and collaborating closely with cross-functional teams to ensure cohesive design solutions. Advocating for user-centered design principles, I continuously refined design processes to improve efficiency and innovation while ensuring consistency and quality across all platforms. Conducting or overseeing user research, usability testing, and analysis of user feedback informed our design decisions and drove product improvements. Staying abreast of emerging design trends and technologies, I integrated relevant innovations into our processes and effectively communicated design strategies to gain buy-in and support from executive leadership, clients, and stakeholders. Establishing key performance indicators (KPIs) and metrics, I measured the impact of design initiatives and used data-driven insights to drive continuous improvement.
Kind+HumanBusiness Owner
Apr. 2018RemoteAs the Founder of Kind+Human for nearly six years, I've led a thriving design consultancy, specializing in innovative solutions for diverse clients. My leadership has driven human-centered product design initiatives across platforms like mobile applications, websites, and SaaS products, consistently exceeding business objectives. Collaborating closely with startups, I've enhanced services and facilitated successful business exits. Managing a diverse client portfolio in major tech hubs, I've cultivated long-lasting partnerships and contributed to startup funding rounds exceeding $500 million. My skillset includes advanced proficiency in UI/UX, interaction, and visual design, supported by strong project management and communication skills. With solid business acumen, I excel in budgeting, financial management, and business development, fostering collaboration and continuous learning within Kind+Human.
Blue NileSenior Creative Manager
Jun. 2017 - Apr. 2018Greater Seattle AreaIn my role, I spearheaded the company's first fully responsive website redesign, focusing on User Interface enhancements and developing a reliable product 360 imaging workflow. This included identifying 360 turntables, creating custom jigs for jewelry placement, and implementing software to capture product photos seamlessly. I provided consultation on presenting 360-degree images on product detail pages, fostering closer collaboration between design and development teams and presenting progress directly to the CEO. My skillset includes leading the creation of high-quality UI designs for the e-commerce store, collaborating with stakeholders to define design requirements, and providing leadership and guidance to the UI design team. I oversaw the UI design process from concept to delivery, ensuring adherence to brand guidelines and conducting quality assurance checks to meet technical requirements and usability guidelines. I advocated for user-centered design principles, conducted user research to understand user needs, and iterated on designs to optimize user experience. Additionally, I stayed abreast of emerging trends in UI design for e-commerce platforms, engaged with stakeholders to gather feedback, and built strong relationships to drive business objectives and achieve marketing goals.
CDK GlobalCreative Director - Product
Sep. 2016 - Mar. 2017Seattle, WashingtonIn my role, I fostered robust relationships between design and development departments, cultivating a meaningful company culture centered on understanding, respect, and open communication. Empowering employees to share insights and ideas freely led to a more engaged and motivated team, facilitating significant professional growth among team members. I led the strategy for a dealer website platform introducing theme options, ensuring compliance with OEM brand guidelines and resulting in a more flexible and cohesive network of dealer websites. My skillset includes setting creative direction for digital marketing campaigns and product development initiatives, providing leadership and mentorship to a diverse team of creative professionals, and overseeing project planning and execution. I collaborate with cross-functional teams to develop creative concepts, oversee campaign and content creation, and ensure seamless user experiences through UX/UI design. I analyze performance metrics to optimize campaign and product performance, collaborate with internal stakeholders to align creative initiatives with business goals, and stay abreast of emerging trends and innovations in the digital landscape. Additionally, I manage relationships with external clients, agencies, and vendors to deliver high-quality outcomes that meet client expectations.
Blue NileDesign Lead
Nov. 2011 - Apr. 2013Greater Seattle AreaMaximize the impact of design projects for one of America's largest E-Commerce diamond and jewelry stores by translating marketing and website design objectives into tangible creative solutions and creating assets for all aspects of the business. Instrumental in crafting the scope of work and defining the process through collaborations with creative leads.
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