CDK GlobalCreative Director - Product
Sep. 2016 - Mar. 2017Seattle, WashingtonIn my role, I fostered robust relationships between design and development departments, cultivating a meaningful company culture centered on understanding, respect, and open communication. Empowering employees to share insights and ideas freely led to a more engaged and motivated team, facilitating significant professional growth among team members. I led the strategy for a dealer website platform introducing theme options, ensuring compliance with OEM brand guidelines and resulting in a more flexible and cohesive network of dealer websites. My skillset includes setting creative direction for digital marketing campaigns and product development initiatives, providing leadership and mentorship to a diverse team of creative professionals, and overseeing project planning and execution. I collaborate with cross-functional teams to develop creative concepts, oversee campaign and content creation, and ensure seamless user experiences through UX/UI design. I analyze performance metrics to optimize campaign and product performance, collaborate with internal stakeholders to align creative initiatives with business goals, and stay abreast of emerging trends and innovations in the digital landscape. Additionally, I manage relationships with external clients, agencies, and vendors to deliver high-quality outcomes that meet client expectations.