CompaqManager, Marketing Communications
Sep. 1997 - Feb. 2000Houston, Texas AreaManager, DirectPlus Marketing Communications (Promoted from Program Manager in January 1999) With a discerning approach, I adeptly analyzed call volume and sell-through metrics, identifying avenues for optimization across the intricate landscape of a flourishing direct-response campaign. This involved strategic assessments spanning product dynamics, compelling offers, pricing strategies, communication channels, focused target lists, and creative components. Moreover, I successfully managed comprehensive call center training and incentive initiatives, leading to elevated call volumes that directly correlated with heightened sales achievements. - I managed a dynamic team that achieved remarkable success, generating over $1 million daily in direct Small and Medium Business (SMB) sales, through the seamless execution of an integrated $34 million direct-response program spanning print, television, direct mail, catalogs, and online platforms. - Spearheading co-marketing campaign initiatives, I collaborated with significant partners including American Express, Microsoft, Intel, and Compaq divisions, effectively capitalizing on these strategic alliances and fostering key media relationships to optimize exposure while minimizing costs per call and sale. - Demonstrating proficiency in personalized marketing, I utilized on-demand digital printing to craft tailored catalogs for Direct Response Television (DRTV) leads, which in turn generated an impressive 50% response rate, highlighting the impact of personalized engagement.