Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Fractional Digital Director
Aubin & WillsFractional Digital Director
Nov. 2024
Independent Consultant
VAN CLARK LIMITEDIndependent Consultant
May. 2024London Area, United KingdomAdvising prominent British and international brands on strategic digital & omnichannel initiatives to enhance and accelerate their digital presence and experience in local and global markets including China, South Korea & Japan.
Consultant Director of Growth
Like Digital & PartnersConsultant Director of Growth
May. 2024 - Oct. 2024London Area, United Kingdom
Technology and Customer Experience Director
Mulberry EnglandTechnology and Customer Experience Director
Jun. 2019 - Apr. 2024London, United KingdomSpearheaded growth and innovation in global digital experiences, increasing user engagement by 25% in South Korea, and Japan through targeted initiatives and significant digital growth in China through marketplace expansion Directed a comprehensive technical evolution programme, modernising infrastructure, enhancing efficiency, resulting in improved agility and security. Orchestrated the delivery of a ‘True’ Global Omni-channel experience, boosting international sales by 20% through strategic growth and innovative supply chain efforts. Identified and executed revenue growth opportunities, achieving a 15% increase in sales through strategic channel and marketplace optimisations. Implemented AI and Machine Learning models, enhancing customer acquisition and retention rates by 18% through advanced data-driven trend analysis. Key Highlights & Achievements: Business Transformation Programme discovery, planning & leadership Google Cloud Customer Award Winner for Retail 2021 Mulesoft Omnichannel Transformation Award 2022 Omnichannel Single View of customer across retail & digital Key Stakeholder and active member of the Sustainable Markets Initiative www.sustainable-markets.org
Digital Consultant
SeraphineDigital Consultant
Jan. 2016 - Dec. 2016
Head of Digital
Mulberry Company (design) Ltd.Head of Digital
Jan. 2015 - May. 2019- Directed the development and growth of Mulberry’s omni-channel business, resulting in a 20% increase in online sales across all product categories and international markets. - Led digital development and growth of Mulberry’s omni-channel products across all digital customer touchpoints and international markets. - I led the delivery, design, content, and technical development for Mulberry’s digital presence, focusing on continuously enhancing Mulberry’s digital customer experience proposition and brand story-telling initiatives. - Drove profitable growth throughout the business through the digital acquisition and retention of customers. Key Achievements & Performance Highlights - Optimized delivery services for efficiency and reliability - Customized payment options to suit local preferences - Average digital revenue growth of +10% yr on yr, | CVR increase 12-15% yr on yr
Digital Consultant
Soap & GloryDigital Consultant
Oct. 2014 - Nov. 2014London
Interim Head of Ecommerce (Contract)
FitFlopInterim Head of Ecommerce (Contract)
Aug. 2014 - Nov. 2014London
Digital Consultant
Academy Music GroupDigital Consultant
Mar. 2014 - Sep. 2016London
Ecommerce Consultant
BleepBleepsEcommerce Consultant
Mar. 2014 - Mar. 2016
Director of Ecommerce
Ben ShermanDirector of Ecommerce
Jul. 2012 - Jun. 2014London, United Kingdom
Head of Ecommerce
Jack WillsHead of Ecommerce
Jun. 2010 - Jul. 2012London
Online Marketing Manager | Miss Selfridge
Arcadia Group LtdOnline Marketing Manager | Miss Selfridge
Jan. 2009 - Jun. 2010London
Web Manager
TNT MagazineWeb Manager
Jan. 2004 - Dec. 2009
Head of New Media
Telstar Music GroupHead of New Media
Jan. 2002 - Dec. 2004
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
See more people like George on Intch
Marketing
646906 people
19
Project manager @ Zois Energy limited
28
Credit management specialist @ Instant loans Inc .
18
Financial Consultant @ Standard capital corporation
MarketingMarketing Director
88780 people
16
Communications, Marketing & Strategy @ Consulting
24
Founder and Chief SEO Officer @ Emiquent
17
Brand & Marketing Director