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Work Background
Aubin & WillsFractional Digital Director
Nov. 2024
VAN CLARK LIMITEDIndependent Consultant
May. 2024London Area, United KingdomAdvising prominent British and international brands on strategic digital & omnichannel initiatives to enhance and accelerate their digital presence and experience in local and global markets including China, South Korea & Japan.
Like Digital & PartnersConsultant Director of Growth
May. 2024 - Oct. 2024London Area, United Kingdom
Mulberry EnglandTechnology and Customer Experience Director
Jun. 2019 - Apr. 2024London, United KingdomSpearheaded growth and innovation in global digital experiences, increasing user engagement by 25% in South Korea, and Japan through targeted initiatives and significant digital growth in China through marketplace expansion
Directed a comprehensive technical evolution programme, modernising infrastructure, enhancing efficiency, resulting in improved agility and security.
Orchestrated the delivery of a ‘True’ Global Omni-channel experience, boosting international sales by 20% through strategic growth and innovative supply chain efforts.
Identified and executed revenue growth opportunities, achieving a 15% increase in sales through strategic channel and marketplace optimisations.
Implemented AI and Machine Learning models, enhancing customer acquisition and retention rates by 18% through advanced data-driven trend analysis. Key Highlights & Achievements:
Business Transformation Programme discovery, planning & leadership
Google Cloud Customer Award Winner for Retail 2021 Mulesoft Omnichannel Transformation Award 2022
Omnichannel Single View of customer across retail & digital
Key Stakeholder and active member of the Sustainable Markets Initiative www.sustainable-markets.org
SeraphineDigital Consultant
Jan. 2016 - Dec. 2016
Mulberry Company (design) Ltd.Head of Digital
Jan. 2015 - May. 2019- Directed the development and growth of Mulberry’s omni-channel business, resulting in a 20% increase in online sales across all product categories and international markets.
- Led digital development and growth of Mulberry’s omni-channel products across all digital customer touchpoints and international markets. - I led the delivery, design, content, and technical development for Mulberry’s digital presence, focusing on continuously enhancing Mulberry’s digital customer experience proposition and brand story-telling initiatives.
- Drove profitable growth throughout the business through the digital acquisition and retention of customers. Key Achievements & Performance Highlights
- Optimized delivery services for efficiency and reliability
- Customized payment options to suit local preferences
- Average digital revenue growth of +10% yr on yr, | CVR increase 12-15% yr on yr
Soap & GloryDigital Consultant
Oct. 2014 - Nov. 2014London
FitFlopInterim Head of Ecommerce (Contract)
Aug. 2014 - Nov. 2014London
Academy Music GroupDigital Consultant
Mar. 2014 - Sep. 2016London
BleepBleepsEcommerce Consultant
Mar. 2014 - Mar. 2016
Ben ShermanDirector of Ecommerce
Jul. 2012 - Jun. 2014London, United Kingdom
Jack WillsHead of Ecommerce
Jun. 2010 - Jul. 2012London
Arcadia Group LtdOnline Marketing Manager | Miss Selfridge
Jan. 2009 - Jun. 2010London
TNT MagazineWeb Manager
Jan. 2004 - Dec. 2009
Telstar Music GroupHead of New Media
Jan. 2002 - Dec. 2004
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