Mulberry EnglandTechnology and Customer Experience Director
Jun. 2019 - Apr. 2024London, United KingdomSpearheaded growth and innovation in global digital experiences, increasing user engagement by 25% in South Korea, and Japan through targeted initiatives and significant digital growth in China through marketplace expansion
Directed a comprehensive technical evolution programme, modernising infrastructure, enhancing efficiency, resulting in improved agility and security.
Orchestrated the delivery of a ‘True’ Global Omni-channel experience, boosting international sales by 20% through strategic growth and innovative supply chain efforts.
Identified and executed revenue growth opportunities, achieving a 15% increase in sales through strategic channel and marketplace optimisations.
Implemented AI and Machine Learning models, enhancing customer acquisition and retention rates by 18% through advanced data-driven trend analysis. Key Highlights & Achievements:
Business Transformation Programme discovery, planning & leadership
Google Cloud Customer Award Winner for Retail 2021 Mulesoft Omnichannel Transformation Award 2022
Omnichannel Single View of customer across retail & digital
Key Stakeholder and active member of the Sustainable Markets Initiative www.sustainable-markets.org