FreelanceProduct Marketing Manager | Consultant
Oct. 2019Los Angeles, California, United StatesCollaborating directly with digital, retail, and service businesses to increase their user outreach and retention. Lead user interviews, research with end-users, user persona and mental model behaviors, and gather key stakeholder pain points to define the scope of the minimum viable product. Assisted in developing and implementing the go-to-market plan within a highly adaptive agile framework, working with all stakeholders to isolate essential KPIs for quantifying success.