Pedro Novo - CEO/Founder, FV&M

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Work Background

FV&MBsnss Development & International food trade and Investments in Agribnss

May. 2010Monterrey Area / Mexico City, MexicoImport/Export and sales strategies for the North America region (Mex, US, Canada) and Global Food import/exports from and to US/Mexico/Canada, Europe, Asia and Latam region. Gobal Logistics and operations coordination and management New Bsnss and products development and marketing/sales Supply Chain and Procurement/Sourcing Financial strategy and management

Self employedBusiness Developer and Consultant

Aug. 2007Mexico• Soft landing for foreign companies that are looking to enter the Mexican and Northamerican market by facilitating their opperations, legal and regulatory compliance, dometic and regional logistics and business development. • Sales representative for perishables, organic and gourmet foods for European, North america and Asian markets. Market and costumer Development, distribution channels, advice and support for logistics operations worldwide. Generated sales for perishables and specialty gourmet foods for exporters. • Adviser and consultant y technical subjects regarding with: quality regulations and market standards; design of distribution strategies for new products and potential customers; trends and market opportunities in different markets for perishable and organic and gourmet products. Prices and market analysis.

BioNutrition MexicoSenior Business Development Manager

May. 2016 - Aug. 2023Monterrey Area, MexicoBioNutrition is a company of specialized, science based organic and natural supplements that help treat illnesses and improve your health in a sustainable way

Agrinvest MexicoCOO

Mar. 2020 - Dec. 2021MexicoProject Agrinvest PE/VC investment fund focused in agriculture and agribusiness sectors in micro and small cap projects in Mexico. We are a team of entrepreneurs with experience in finance and agribusiness passionate for this sector in which wet see a big opportunity for growth and have a social, environmental and economic impact through best practices and technologies. We lease and buy agricultural land in many regions of Mexico for different projects and have diverse pipeline and portfolio with a view of vertical integration and focused on exports.

Demeter Capital MexicoCOO & Bsnss Developer

Sep. 2016 - Jan. 2020Mexico City Area, MexicoProject Demeter Capital - PE investment fund specialized in the Agribusiness sector in North America seeking to promote and have a positive impact in the companies in which we invest, to make them thrive, grow and prepare them for the agribusiness of the future.

BiofoodsCEO & Co-Founder

May. 2010 - Dec. 2013Logistics and operations coordination and management Export and sales strategies New products development and marketing/sales Procurement and provider evaluation, development and selection Financial strategy and management

GV El ZamoranoChief of Quality and food safety

Jul. 2006 - Aug. 2007Barcelona, Catalonia, SpainLeading company in the distribution of fresh produce sector nationwide. • Chief of the Quality department and food safety. I developed and applied the HACCP system as well as the traceability system according to European regulations and national legislation. • Design, installation and kick-off of the quality control laboratory. Established Quality control parameters within the company. Cost reduction through detection of decreases and defects on supply and improvement of internal operations in the company. • Obtained budgets and costs and carried the certification process of quality standards as ISO 22000, BRC and IFS. I led the project of implementation of the warehousing and stock control system along with the barcode system EAN 128 by radiofrequency (RFID) for process automation and traceability.

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