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Work Background
Viví MarketingPerformance Team Leader
Jan. 2022Buenos Aires, Argentina🏆 Published Success Stories: 3 in Meta for Business, 2 in Google Ads
🏆 Achieved Google Partner Premier Certification in 2024 ✅ Lead a high-performance team of up to 6 specialists and strategists in Performance and Paid Media, focusing on client growth and profitability as well as the development of the department.
✅ Coordinate strategic planning for key accounts and collaborate cross-functionally to ensure precise alignment with agency and client objectives.
✅ Design automated control and optimization tools, scalable at the agency level, to enhance client management, department performance, and team autonomy.
✅ Manage quarterly OKRs, KPIs, and JBPs with Partners, overseeing their fulfillment and adjusting strategies according to business needs to ensure continuous improvement.
✅ Lead the planning and execution of strategies for industry events like CyberMonday, HotSale, Ciberlunes, and Black Friday.
✅ Develop and implement training programs for agency teams, focusing on platforms, tools, methodologies, and solutions, covering both soft and hard skills.
✅ Provide constructive feedback to my team through one-on-one sessions and periodic performance evaluations, establishing individual improvement plans to foster professional growth for each team member.
✅ Train the team in data analysis and visualization tools, including Google Analytics 4, Looker Studio, Data Connectors, and queries, to strengthen our analytical and reporting capabilities.
✅ Specialized in Artificial Intelligence applied to marketing strategies, e-commerce, and digital business, enabling us to offer innovative solutions to our clients.
✅ Participated as a speaker at CEDU, CACE, and ecommerceDay conferences, both online and in person across multiple countries.
Viví MarketingPerformance Marketing Strategist
Jan. 2021 - Dec. 2021Buenos Aires, Argentina✅ Planned and executed full-funnel strategies for e-commerce and lead generation, aligned with clients' profitability and growth objectives.
✅ Developed business forecasts based on profitability and growth targets, optimizing resources and maximizing results.
✅ Implemented and managed campaigns on Google Ads, Meta Ads, LinkedIn Ads, and retargeting platforms, with budgets up to $150,000 monthly across multiple countries (Argentina, Uruguay, Chile, Spain, Mexico).
✅ Continuously monitored and optimized key KPIs to ensure campaign performance and success.
✅ Developed advanced optimization solutions using Looker Studio, Google Sheets, queries, and data automations.
✅ Created detailed reports and analyses on campaign performance and client business outcomes, presenting results to senior management and clients.
✅ Utilized tools like Google Analytics, Tag Manager, PowerBI, and client CRMs for precise tracking and in-depth analysis.
✅ Employed organizational and communication tools such as ClickUp, Slack, and Pipedrive to coordinate and manage projects.
✅ Provided training and mentorship in both soft and hard skills to new members of the Performance team.
yourfansPerformance Funnels Strategist
Jul. 2018 - Dec. 2020Berlin, Germany & Remote• Creation, implementation and improvement of Performance Sales Funnels including customer journey analysis.
• Implementing A/B testing & ROI optimization including audiences, offers, formats and creatives.
• Planning, analyse and implementation of Facebook Ads campaigns.
• Use of data-driven audiences to grow user base and traffic.
• Propose and design performance-oriented Landing Pages focused on client’s needs and funnel’s optimization.
Mystra Digital MarketingAccount Manager
Jun. 2017 - Apr. 2018Buenos Aires, Argentina• Creating and optimizing campaigns including Facebook Ads, Google Ads (Search, Display, Shopping, YouTube) and LinkedIn
• Developing and delivering monthly Media Plans including strategy, budgets and distribution
• Coordinating with the content team & providing data insights to fulfill client’s needs
• Implementing A/B testing & ROI optimization including audiences, formats, copywriting and creatives
• Setting up and optimizing Google Analytics goals, tracking/conversion pixels and Google Merchant Center Accounts
• Reporting monthly results and providing insights regarding KPI’s analysis
• Mediate between customer and agency. Manage all online advertising.
• Implementing plugins, Payment methods, shipping methods and other add-ons tool regarding e-commerce operating
Mystra Digital MarketingDigital Designer
Oct. 2016 - Jun. 2017Buenos Aires, Argentina• Design of digital advertising material for various customers in different formats
• Development and graphic implementation of creative concepts
• Content and graphical changes in WordPress websites
• Creation of standardized performance monitoring reports
1&1 Internet SECustomer Service in German
Jul. 2012 - Oct. 2016Buenos Aires, ArgentinaCustomer service and employee training in the field of master data changes for customers in Germany.
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