QVCWeb Designer
Sep. 1999 - Oct. 2012West Chester, PA• Mastered digital creative vision through new and emerging technologies. • Contributed to the concept, design, development, and maintenance of websites and apps. • Mentored a team of designers, including team planning, budgeting, hiring, management, and resource allocation.
• Created QVC digital presence for Mercedes-Benz Fashion Week, which led to $500,000 in sales in the first two hours of it’s launch online.
• Chosen by QVC leaders as the principal designer for key national brands such as Isaac Mizrahi, Liz Claiborne & Rachel Zoe.
• Designed logos for Oprah Winfrey Show used on TV and online.
• Executed complete re brand and corporate site redesign, resulting in $1 Billion in digital sales in 2007.
• Involved heavily with UX&UI design of the new site, including button actions and checkout in 2007.
• Spearheaded initiative to transform fashion photo shoots into usable digital assets for both on-air and online.