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Work Background
Experience ChiropracticGraphic Designer
Mar. 2023Wayne, Pennsylvania, United States• Developed graphics and layouts for product illustrations, company logos, and Websites.
• Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts.
• Review final layouts and suggest improvements as needed.
Self-Employed | Daisies + Devils Design StudioOwner|Art Director
Mar. 2020Paoli, PA• Principal in charge of developing and preparing graphic elements and layouts for print collateral, magazines, and web.
• Created layout and designs for catalogs, magazines, websites, and digital presentations for many companies, including AAA, Immaculata University, Swell Energy, and Smoothstack.
Family Focus Media | Main Line Parent | Philadelphia Family MagazinesSenior Designer
Jul. 2018 - Mar. 2020Greater Philadelphia Area• Worked as the Principal Creative Designer in charge of the layout and design for Main Line Parent and Philadelphia Family magazines. • Conceived magazine and web layouts, typography, and photography for Main Line Parent and Philadelphia Family magazines, websites, and social media.
• Responsible for designing graphic elements, including illustrations, maps, and magazine logos. • Established supporting visuals for PowerPoint slides, sales materials, and handouts.
• Formed working relationships with Photographers while working together to support the end goal of the publications.
• Oversaw and implemented the delivery to the printers to support deadlines on time and within budget.
Madaio Family Industries, Inc.Stay-at-Home Parent
Dec. 2014 - Jul. 2018United States• Expertly juggled multiple projects and priorities like childcare, scheduling & logistics, and educational /after-school activities.
• Ability to maintain extreme calm under pressure and chaos.
• Strong advocacy and organizational skills as evidenced by successfully navigating interventions & accommodations for special needs child.
CLUTCHLead UX/UI Designer
Sep. 2013 - Dec. 2014Ambler, PA• Led design initiatives for a loyalty marketing start-up, including digital, print, and mobile. • Involved in creating various web and mobile applications for client reward programs.
• Spearheaded company re-branding, including logo, style guide, and all online and print collateral.
• Designed mobile applications for brands such as Elevation Burger.
• Created reward websites for Pandora and New Balance.
QVCWeb Designer
Sep. 1999 - Oct. 2012West Chester, PA• Mastered digital creative vision through new and emerging technologies. • Contributed to the concept, design, development, and maintenance of websites and apps. • Mentored a team of designers, including team planning, budgeting, hiring, management, and resource allocation.
• Created QVC digital presence for Mercedes-Benz Fashion Week, which led to $500,000 in sales in the first two hours of it’s launch online.
• Chosen by QVC leaders as the principal designer for key national brands such as Isaac Mizrahi, Liz Claiborne & Rachel Zoe.
• Designed logos for Oprah Winfrey Show used on TV and online.
• Executed complete re brand and corporate site redesign, resulting in $1 Billion in digital sales in 2007.
• Involved heavily with UX&UI design of the new site, including button actions and checkout in 2007.
• Spearheaded initiative to transform fashion photo shoots into usable digital assets for both on-air and online.
PLANCO/The HartfordGraphic Designer
Jan. 1996 - Sep. 1999Paoli, Pennsylvania, United States• Lead visual designer for marketing materials, flyers, and mailers
• Selected from a team of designers to create key presentations for corporate meetings.
• Originated logo for Hartford Leaders initiative as well as branding collateral.
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