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Work Background
Kervan GıdaOTC Marketing Manager
Sep. 2024Istanbul, Türkiye-Leading the launch, ensuring launch excellence and strategic positioning of
the FreeYu brand, focusing on a comprehensive range of OTC products
-Managing product launches across multiple markets including Turkey, the
U.S., the U.K., MENA, Russia, and Germany coordinating cross-functional
teams across various departments.
- Driving product innovation and development for the FreeYu brand,
working closely with R&D to identify and incorporate innovative
substances for future OTC product lines targeted at mass and niche
markets
-Collaborating with international affiliates and local distributors to align
market entry strategies, tailored marketing campaigns, and promotional
activities to boost brand awareness and product adoption.
- Leading market analysis and segmentation to identify opportunities for
growth in the OTC sector, guiding strategic planning and resource
allocation.
-Monitor and evaluate the performance of the FreeYu product portfolio,
adjusting marketing strategies as necessary to optimize market
penetration and sales performance.
-Manage and follow up on Private Label projects requested by
international markets
Nobel Ilac A.SInternational Markets Senior Product Manager
Dec. 2021 - Mar. 2024Istanbul, Türkiye• Spearheaded full marketing support for key OTC and RX products, leading to significant market penetration in 20 markets in CIS, Balkan, and Adriatic regions
• Executed successful business development initiatives and strategic portfolio management, enhancing product pipeline
• Instituted launch excellence guidance across various countries, ensuring standardized best practices and strategies for successful product introductions
• Developed competencies and capabilities of international marketing teams consisting of 65 members
• Conducted strategic portfolio management training for product managers across international markets, resulting in improved portfolio management practices and significant budget optimization.
• Managed and executed global marketing projects
• Determined digital strategies and ensured their adaptation to local markets
Dem İlaçSenior Product Manager
Jul. 2020 - Dec. 2021Istanbul, Türkiye• Responsible for overall marketing activities of Hibor – Elleacnelle- Gudef
• Spearheaded the strategic management of Hibor, a leading injectable anticoagulant with the original molecule bemiparin
• Managed licensor relations with ROVI
• Led product management initiatives, including market analysis, competitive intelligence, and product positioning strategies.
• Developed and executed marketing campaigns to drive brand awareness and increase market share.
• Collaborated with cross-functional teams to ensure alignment of marketing strategies with sales target's.
• Managed KOL and key customer relations in the target branches: CVS, Cardiology, Chest Medicine, Oncology
BERKO İLAÇ VE KİMYA SAN. A.Ş.Senior Product Manager
Jan. 2015 - May. 2018Istanbul, Türkiye• Led marketing strategies for a diverse portfolio of 10 products in Pediatrics, Dermatology, and OTC, coordinating a team of 80 MRs to drive market success.
• Directed the company's successful entry into the dermatological market, establishing a strong foothold and expanding the product range.
• Executed comprehensive marketing plans to enhance market penetration and product visibility, including brand messaging, lifecycle management, targeting, and positioning.
• Successfully launched a series of original and generic products (Hamazinc, İburamin Zero, Aknefloks, Klobate, X-Ven), bolstering the company's presence across Pediatrics, Dermatology, Family Medicine, and OTC.
BERKO İLAÇ VE KİMYA SAN. A.Ş.Product Manager
Nov. 2010 - Jan. 2015Istanbul, Türkiye• Led marketing strategies for a diverse portfolio of 12 products in Pediatrics, Dermatology, and OTC, coordinating a team of 72 sales representatives to drive sales and market presence.
• Spearheaded innovative value-added projects within the OTC market, enhancing product value and consumer engagement.
• Successfully launched a variety of products, including Butefin, Dermiton, Zinco-K, Caillou fish oil, and Alores, bolstering the company's presence across Pediatrics, Family Medicine, and OTC.
Abdi Ibrahim PharmaceuticalsJunior Product Manager
Oct. 2008 - Jun. 2010Istanbul, Türkiye• Managed key marketing initiatives for Dolorex and Polivit.
• Contributed to the successful launch and market adoption of new blockbuster brands: Combipack Easyhaler and Onceair.
• Excelled in cross-functional team collaboration, driving market share growth in Chest Medicine, Internal Medicine, and Pediatric.
Abdi Ibrahim PharmaceuticalsProduct Management Trainee
Nov. 2007 - Oct. 2008• Worked in the field as an MR to drive product awareness and adoption for Ferrum, Ornisid, and Osteomax to ensure achieving the sales targets in Gynecology, Internal Medicine, and Family Medicine.
AbbottMarketing Asistant
Mar. 2006 - Nov. 2007Istanbul, Türkiye• Supported diverse marketing initiatives, contributing to the strategic positioning, marketing communication and promotional activities of nutritional products
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