Public Broadcasting ServiceContent Specialist
Jul. 2017 - Dec. 2019*Develop content strategy aligned with short-term and long-term marketing targets;
*Collaborate with marketing and design teams to plan and develop site content, style and layout;
*Create and publish engaging content;
*Research, write, edit and modify content for online publication and distribution;
*Select and prepare photos, graphics, and infographics for online publication;
*Using Webtrends, Crownpeak, and Notion metrics to provide reports and detailed analyses of content and content marketing initiatives to make data-driven decisions
*Create and update analytics and metric reports with analysis