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Work Background
Leading NOW [Global Leadership Education Catalyst]Chief Executive Officer
Dec. 2020Greater BostonLeading NOW, an award-winning global leadership education organization, guides current and future leaders in achieving successful outcomes for their organizations, utilizing our proprietary, research-based, customized solutions and programs. As a global team of experienced business people, we solve the talent challenges businesses face. Our research-based solutions transform leaders’ mindsets and behaviors to be inclusive for all. And, our uniquely customized leadership development programs are highly engaging and experiential to help build a pipeline of future leaders for your organization. As recognized experts, we work alongside you–joining you at any stage of your talent journey–to drive immediate and sustainable outcomes for your organization. We have a strong track record of success spanning over 20 years, working with a wide range of organizations and industries around the world. Leading NOW is defining the future of inclusive leadership for the 21st Century. For more information, visit www.LeadingNOW.biz. #FutureForward Leading NOW is a certified women-owned business
Leading WomenCEO & President
Dec. 2019 - Dec. 2020Greater Boston Area
Leading WomenPresident & COO
Jan. 2019 - Dec. 2019Greater Boston AreaLeading Women is shaping the future of workplace dynamics by advocating for women’s advancement and engaging male allies to bring gender balance to leadership. Our proprietary groundbreaking global research that identified “The Missing 33%™” revolutionized Women’s Leadership Development. Combined with our Consulting Services and Gender Dynamics programs, we equip organizations for transformational workplace change. Our consultative and collaborative approach ensures that high-performing women are moving confidently and consistently through your leadership pipeline. For more than fifteen years, Leading Women’s innovative solutions have transformed leadership teams at a variety of organizations across diverse industries worldwide. For more information on our solutions and Conference Services offerings, visit LeadingWomen.biz. #WeCanHelp. Leading Women is a certified woman-owned business.
Baypath Humane Society [Non-profit 501(c)(3)]Board Director
Apr. 2016 - May. 2019Hopkinton, MABaypath Humane Society of Hopkinton is dedicated to providing shelter, care, humane treatment and loving homes for stray or unwanted companion animals. We serve our community by fostering relationships, educating and making a positive impact on pet overpopulation. Chair - 40th Anniversary Committee
Conceptualized and implemented 40th Anniversary Celebration Plan Co-Chair - Annual Fur Ball Gala Largest fund raising event for BHS Member - Development Committee
Provided guidance to committee, resulting 80% increase of donations from previous year
Led participation in #GivingTuesday raising $40K Led creation of first annual report
Leading WomenSVP, Strategic Client Solutions
Nov. 2013 - Dec. 2018Greater Boston Area
Women's Foodservice Forum [Non-profit 501(c)(3)]Vice President Marketing and Communications
Sep. 2011 - Oct. 2013Dallas, TXCorporate Spokesperson. Counsel to CEO. Executive Team Member. Recruited by CEO to develop organization's brand messaging & integrated marketing communications strategy, building awareness and participation in organization’s events and educational programs. Responsible for department P&L and annual operating plan (AOP) process. Led or contributed to Strategy, Marketing, Research, and Human Resource Strategic Advisory Committees. Established communications strategy, identified key differentiators, developed multi-tiered audience messaging architecture, increasing the visibility of the WFF brand and the company’s executive leadership, resulting in transforming the organization’s reputation. Partnered with Business Development and Membership teams to create unrivaled financial support and membership levels by industry organizations.
Primo Water Corporation [PRMW (NYSE)]Vice President, Marketing and Communications
Jan. 2010 - Jul. 2011Winston-Salem, NCCorporate Spokesperson. Reported to Chairman/CEO. Member of Executive Committee. Recruited Pre-IPO to develop and execute the company’s external relations programs to support the overall business growth targets. Established Primo brand and marketing strategy to uniquely position the company and products within a highly competitive market, building awareness for brand within industry and financial markets. Researched, established and executed in-pack promotions, cross promotional partnerships and programs to expand brand and product awareness, establish preference, drive sales and increase household penetration of existing product categories. Resulted in a 15% increase in retail sell-through and a 25% increase in consumption of ancillary Primo branded product (water). Launched new single serve(cold) beverage category to market through acquisition of Omnifrio technology.
Goodwin GroupVice President Strategy & Business Development
Nov. 2006 - Dec. 2009Arlington, MAEstablished Global Business Strategy and Launched International Business. Charged with developing organization’s digital capabilities to expand market opportunities. Developed and executed marketing strategy for agency’s existing product offering, resulting in new customer acquisition and revenue increase of 25% over previous year. Identified market opportunity and established new digital membership platforms for American Heart Association’s Annual Congress and for the European Society of Cardiology Annual Congress, broadcasting the latest in clinical information to these organizations’ membership through video interviews, daily stories and presentation recaps, funded by corporate sponsors.
Jarden Inc. (formerly The Holmes Group)General Manager & Vice President
Jan. 2005 - Sep. 2006Milford, MACorporate Vice President. Business Unit General Manager. Senior Leadership Team Member. Redefined Product Strategy - Identified short and long-term lifestyle/design trends and partnered with retailers to create customized products, growing top line sales with key accounts by 20%
- Established product lifecycle management process, implemented product portfolio reviews, and eliminated unprofitable skus, increasing product turn and reducing inventory
- Developed pricing strategy and channel/customer segmentation programs to drive net margin gain of 15% Implemented Operational Efficiencies - Developed operational efficiencies and processes to increase speed to market and reduce overall product launch expenses annually by $1M - Upgraded management talent through restructure of department and establishment of international teams in Hong Kong and China
- Implemented use of SAP and redefined product development life cycle management process
The Holmes GroupVice President, Global Communications
Sep. 2000 - Dec. 2004Milford, MADeveloped Global Brand Platforms & Digital Presence
- Successfully established global brand platforms and re-launched key brands Bionaire, Crock-Pot, Rival and Seal-a-Meal, resulting in sales growth of $200M+ (US) and $80M+ (International) - Designed, developed and launched all corporate and individual brand websites incorporating B2B and B2C E-commerce portals, adding over $20 million in incremental annual sales Directed Worldwide Marketing and Public Relations Campaigns - Executed annual public relations campaigns with $100K budget resulting in print and broadcast coverage valued at over $30M in advertising with 230+ million impressions - Achieved positive product reviews and drove increased brand awareness utilizing national TV programs including Good Morning America, the Today Show, and HGTV Channel
- Developed and implemented communications strategy for recall of 3.2Million slow cookers
Design Partners (now Anthem Worldwide) - Marketing Services AgencyManaging Director, USA
Oct. 1998 - Aug. 2000Boston, MAEstablished US Business. Guided consumer product clients in the positioning of new/existing brands and product lines. Successfully pitched and won the General Time account. Developed new brand strategy & positioning, architecture, and communications materials. Repositioned and re-launched entire line of table top clocks (6 categories and 300 SKUs). *Re-launch enabled company to take Category Management position at Wal-Mart. Launched ZAG brand into US Hardware/DIY channel for Israel-based plastics manufacturer.
Honeywell, Inc.Director, Marketing Communications
Jul. 1994 - Sep. 1998Southborough, MAEstablished Marketing Department to centralize management of global product development & marketing communications. Developed air purifier product line and introduced to home improvement, discount and department store channels, including private label Kenmore brand for Sears. Launched new product categories to retail: wireless home security, water filtration, and ceiling fans. Oversaw expansion of home environment product lines to incorporate customer specific skus/lines. Established Hong Kong based team to manage factory relationships and product packaging.
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