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Work Background
Founder
EatDrink CollaborativeFounder
Jun. 2020
Sr. Director of Marketing
First Watch RestaurantsSr. Director of Marketing
Jan. 2017 - Sep. 2020
Director of Marketing
First Watch RestaurantsDirector of Marketing
Oct. 2013 - Dec. 2016University Park, FL
Manager, Creative Services Projects Team
Bloomin' Brands, Inc.Manager, Creative Services Projects Team
Jul. 2012 - Aug. 2013Managed creative marketing team for Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill and Bloomin’ Brands. Managed external creative agencies and partner relationships. • Creative Project Lead for Outback national integrated promotions and test programs. • Managed staff of creative project managers, graphic artists and freelancers.
Manager In-Restaurant Communications
Outback SteakhouseManager In-Restaurant Communications
Nov. 2006 - Jun. 2012Responsible for planning and management of national integrated food and beverage marketing programs and campaigns to increase traffic and drive sales for 800 domestic restaurants. Managed the creative process and implementation of marketing initiatives, including: menus, branding, merchandising, gift cards, web/e-marketing, direct mail and social media. Developed marketing briefs to guide projects for agencies and internal creative team. Managed photo shoots, vendor partners and communication agencies.
Manager Corporate Communications
POPAIManager Corporate Communications
Sep. 2004 - Nov. 2006Managed all external communications, advertising, promotional materials, direct mail and email campaigns for North American and Global segments; including two websites, three monthly newsletters, event and education promotions, industry conferences, trade shows, job bank, magazine, membership drives, corporate sponsorship and volunteer recruitment.
Marketing Coordinator- New Concepts
OSI Restaurant PartnersMarketing Coordinator- New Concepts
May. 2003 - Sep. 2004
Health Education Coordinator
Cigna Health BenefitsHealth Education Coordinator
Jan. 1999 - Dec. 2003
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