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Work Background
Power Digital MarketingDirect of Product Management - Senior
Aug. 2022San Diego, California, United StatesIn my current position, I entered into a newly developed product organization highly led and focused with engineering and struggling without formal product management. I was tasked with bridging the gap between stakeholders and the product team while realigning the road map to focus on the higher business objectives and deliver a B2B and B2C product solution to stakeholders. I also oversee a $5M budget. In more detail, I brought clarity in creating standard operating procedures, best practices and structure to the product process. I also reverse-engineered initiatives into smaller more tangible products, increasing velocity of the product team by 50% and escalating releases from 6 months to 6-9 weeks. Of note, I developed the entire interface of a product in infancy- Nova Talent and launched to market after implementing SOPs, agile strategy, and new velocity structure within the existing engineering design approach. I also escalated performance reviews from 60% to 97% through Nova Talent. In addition, I pivoted the organization from no focus on objectives within the product software application to executing against high level business objectives while building and delivering product effectively to stakeholders, increasing the relationship and trust as well as company reputation. I also increased employee engagement on the platform by 47%, overseeing five road maps with five teams, developing four product managers to deliver product as well as the rollout, the launch, team training and roll out for clients. In addition, I gathered data, analyzed and resolved historical deficiencies, collaborating with developers, senior-level stakeholders and partners, setting strategic direction for product suites. I also created and coordinated an efficient and effective proactive workflow, meeting strict deadlines. Finally, I managed feedback and benchmarks, product demonstrations and testimonials for performance evaluation of the product.
Power Digital MarketingDirector, Product
Aug. 2021San Diego, California, United States
Social SparrowSenior Product Manager
Dec. 2019 - Aug. 2021United StatesHere I was tasked with executing against the business objectives without exceeding people capacity in a small team environment. I managed a team of 8 and a budget of $1.5M. In more detail, I streamlined the system, achieving business strategy and objectives and increased the technical hard and soft skills of the team to deliver more product faster without adding FTEs. I boosted the velocity of the team in less than 15 months, taking the product from its infancy stage to the four-development stage.
Team Nerdy Girl, LLCSr. Product Manager
Mar. 2016 - Aug. 2019As Digital Product Manager, I was challenged to build the digital product at the pace and speed aligning to customer demands, leading a small cross functional team in this startup of rapid growth. I increased the user experience to enable growth and scalability of the platform, focusing on revenue. I created internal parts of the product including surveys, gamification, and badges, to increase engagement by 60%, leading to proof of product, testimonials, and case studies. Notably, I implemented an effective growth in member strategy that executed against the goal of validation of the product. I also monitored market trends, competitor performance and analyzed gaps, updating promotional strategies and maximizing sales. In addition, I managed and motivated project teams to promote collaboration and keep members on-task and productive. Last but not least, I interfaced with the product development team members to keep projects on schedule.
EHR ConceptsProduct
Mar. 2011 - Jun. 2016
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