Power Digital MarketingDirect of Product Management - Senior
Aug. 2022San Diego, California, United StatesIn my current position, I entered into a newly developed product organization highly led and focused with engineering and struggling without formal product management. I was tasked with bridging the gap between stakeholders and the product team while realigning the road map to focus on the higher business objectives and deliver a B2B and B2C product solution to stakeholders. I also oversee a $5M budget. In more detail, I brought clarity in creating standard operating procedures, best practices and structure to the product process. I also reverse-engineered initiatives into smaller more tangible products, increasing velocity of the product team by 50% and escalating releases from 6 months to 6-9 weeks. Of note, I developed the entire interface of a product in infancy- Nova Talent and launched to market after implementing SOPs, agile strategy, and new velocity structure within the existing engineering design approach. I also escalated performance reviews from 60% to 97% through Nova Talent. In addition, I pivoted the organization from no focus on objectives within the product software application to executing against high level business objectives while building and delivering product effectively to stakeholders, increasing the relationship and trust as well as company reputation. I also increased employee engagement on the platform by 47%, overseeing five road maps with five teams, developing four product managers to deliver product as well as the rollout, the launch, team training and roll out for clients. In addition, I gathered data, analyzed and resolved historical deficiencies, collaborating with developers, senior-level stakeholders and partners, setting strategic direction for product suites. I also created and coordinated an efficient and effective proactive workflow, meeting strict deadlines. Finally, I managed feedback and benchmarks, product demonstrations and testimonials for performance evaluation of the product.