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Work Background
Qurate Retail GroupLead Design Researcher
Jan. 2020Lead UX & design researcher for Qurate Retail Group (QVC, HSN, etc.). Conduct ethnographic, usability and other qualitative research for digital and TV products.
Qurate Retail GroupSenior Manager, Design Research
Jan. 2018 - Dec. 2019West Chester, PALead all generative design research across global brands such as QVC, HSN, Zulily and more.
PALATE PRESS: The online wine magazineEditor
Jan. 2017 - Dec. 2021Editor at PALATE PRESS: The online wine magazine. Copy editing, pitch evaluation, web design.
QVCManager, Interactive Usability Research
Jan. 2015 - Dec. 2018West Chester, PALead all design research efforts for QVC's global interactive team.
QVCDigital Product Manager (Customer Experience)
Jan. 2014 - Dec. 2015- Prioritize digital commerce projects across the enterprise. - Owner of in-house usability research program, including test design, moderation and analysis.
Pennsylvania Vine CompanyCo-Founder / Editor
Jan. 2012 - Dec. 2017- Co-founded independent wine blog focused on PA-based consumers.
- Designed the site responsively to work across all devices, mobile to widescreen.
QVCLead, User Experience Strategy & Research
Jan. 2011 - Dec. 2014- Ultimately responsible for interactive UX strategy across all platforms. - Owner of in-house usability research program, including test design, moderation and analysis. - Introduced Responsive Design to company and helped implement it in 2014.
- Created new prioritization process for QVC digital commerce, helping to determine which projects to complete with limited resources, based on impact to the customer as well as QVC global priorities.
- Partner closely with product managers, business analysts, information architects and web designers to develop standards and best practices for user-centered design that focuses on helping shoppers achieve their goals when they visit QVC.
QVCLead, User Experience
Jan. 2008 - Dec. 2011Ultimately responsible for the customer experience and usability of QVC's multi-channel, interactive platform (web, mobile, iTV). Manage user experience team. Build wireframes, prototypes and/or specifications for all new features, functionality or products. Direct and conduct all user research.
QVCChief IA
Jan. 2005 - Dec. 2008Responsible for the online user experience on QVC.com. This includes information architecture deliverables, usability testing and front-end page development.
Life at TableFreelance Writer
Jan. 2003Freelance food/drink writing for a variety of print and digital publications, with a particular focus on wine and Italian cuisine. First book published in 2019.
QVCManager, Information Architecture and Technology
Jan. 2002 - Dec. 2005Managed the team responsible for all new features and functions on the QVC.com website, including navigation, page layout, and functionality. Coordinated all usability testing.
QVCInformation Designer
Jan. 2000 - Dec. 2002Designed user interfaces for QVC.com. Deliverables included wireframes, storyboards and prototypes.
RH DonnelleyWeb Designer
Jan. 1999 - Dec. 1999Designed and developed websites for small companies.
MEDecisionMarketing Assistant
Jan. 1997 - Dec. 1998Various marketing duties, including website design and development.
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