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Work Background
CloudinarySenior Product Marketing
Mar. 2021 - May. 2024London, England, United KingdomAt Cloudinary, I was brought on to shift the company’s focus from developers to business users across diverse industries, driving transformation and sustainable growth. 💥 Defined the long-term vision and strategy for Cloudinary’s API and Gen AI product lines in collaboration with the Product team, driving increased product adoption.
💥 Developed and executed a multi-industry Go-To-Market (GTM) plan with cross-functional marketing teams, unlocking new revenue streams.
💥 Launched new features to customers and the developer community, crafting compelling content to enhance user engagement.
💥 Partnered with cross-functional teams to deliver product-centric value propositions and messaging across external channels.
the digital lalpDigital & Product Marketing Director
Jul. 2018 - Feb. 2021EMEAWith extensive experience on both the client and agency sides, I recognized my passion for navigating agile environments and leading cross-functional teams. As an independent consultant, I provided strategic digital, ecommerce, and product marketing services to tech, retail, and SaaS brands, accelerating their time-to-market and scaling their digital strategies. 💥 Amplified social engagement by 15% in 3 months. 💥 Increased website traffic by 150% in 4 months. 💥 Catapulted app downloads from 2k to 10k in 3 months. 💥 Achieved a 10x increase in monthly active users.
Landmark GroupHead of Ecommerce & Product Marketing
Sep. 2015 - Jun. 2018Dubai, United Arab EmiratesRecruited for my expertise in ecommerce and marketing, I built and grew the digital marketing functions (Paid Media, SEO, Email Marketing, Social, Affiliates, Graphic Design, Copywriting and PR) at Landmark Group, driving substantial sales increases and developing industry-leading ecommerce capabilities. 💥 As part of the e-commerce executive team, I define the strategic direction for all marketing and merchandising programs/plans driving brands sales growth.
💥 Developed and implemented pre-launch online growth strategies for non-commerce brands. 💥 Being a thought leader, creating competitive marketing strategies and campaigns that capture brand positioning across all customer touch points with a strong focus on Omni Channel Marketing.
💥 Creating best practices across all paid, owned and earned media channels in order to ensure optimal performance (ROI) while at the same time looking to increase organic contribution.
💥 A key stakeholder in defining, developing and implementing a five-year innovation product and service based roadmap for the entire business.
💥 Understanding the importance and implications that a multi-platform (Mobile, App and In-Store) business has to consider in the marketing and merchandising mix and adapting the UX based on data-driven insights.
NestléHead of Digital Marketing & Ecommerce
Feb. 2013 - Aug. 2015Frankfurt Am Main Area, GermanyI was intrigued at the opportunity to get hands-on experience in running an ecommerce brand, and Nestlé was looking for someone with a broad market background to help scale their operations. I scaled their ecommerce operations from the ground up in Germany, creating and delivering impactful marketing campaigns. 💥 Lead the development and implementation of B2C/B2B strategies and programs to drive incremental growth and building long-term relationships.
💥 Develop and implement integrated digital experiences, across multiple touch points, required to drive growth and maximize customer value.
💥 Develop and execute data-driven campaign management programs in order to increase and measure incremental performance and effectiveness.
💥 Build cross-functional expertise and ensure business goals are clearly communicated and understood.
adidasSenior Digital Business Consultant - EMEA
Nov. 2007 - Jan. 2013Herzogenaurach, GermanyAs a Strategy Consultant for Sales and Retail division, I was responsible for digital/mobile marketing, media communications and B2B/B2C retail CRM activities across all brands (adidas, Reebok, Rockport and TaylorMade Golf).
💥 Working closely with global sales and retail to identify niche market opportunities and potential market entry/improvements.
💥 To be able to leverage best practices and the global business solutions portfolio/strategy in order to bring added value to retailers/customers and competitive advantage to the brands.
💥 Identify and resolve business process issues
💥 Build regional and market focused digital media strategies
💥 Strong focus on digital and media activities coupled with B2B/B2C Ecommerce based solutions/strategies
💥 Setup and launch of the Pan-European adidas Club. Developing and implementing an online and retail loyalty based solution and rolling out in to key European countries.
adidasGlobal Digital CRM Manager
Jun. 2005 - Oct. 2007Herzogenaurach, GermanyAs the head of development and execution of digital CRM strategies for adidas across U.S. EMEA and APAC region, my tasks included:
💥 Managing the strategic planning, and creative development of brand marketing multi-channel concepts for all Sports categories, Porsche Design and the ‘mi adidas’ unit.
💥 Responsible for planning, coordinating and executing digital marketing activities in accordance with the brand and global strategic priorities.
💥 Working together and managing digital and marketing agencies/project teams in key regions, in order to ensure and facilitate the brand presence as market leader.
💥 Maintaining an in-depth understanding of the key touch points, and associated trends, to foster an affinity between the brand and the consumer. As a result, ensuring the refinement and development of digital communication and marketing efforts to address continuous improvement and ongoing business needs.
Urban ScienceSenior Consultant
Apr. 2001 - Jun. 2005At Urban Science, I demonstrated the adaptability of his skills across industries, focusing on data and analytics to generate customer value. 💥 Led the customer analytics team, overseeing analytical and operational CRM business analysis, generating insights, and developing marketing campaigns.
💥 Evaluated existing business processes to optimize data management.
💥 Focused on delivering comprehensive project plans, budget sheets, and developing SOPs and SLAs.
💥 Directed European sales and marketing initiatives.
💥 Promoted and enhanced Urban Sciences' industry presence through conferences, events, and seminars.
💥 Designed and implemented effective marketing campaigns and materials to elevate brand awareness.
DELL ComputersEuropean Support/Business Analyst
Feb. 1997 - Mar. 2001My first role post-university involved re-engineering critical business processes and managing product development with business and product teams. 💥 Serving as a Business Process Analyst, optimizing and enhancing business operations.
💥 Designing, developing, and supporting databases to ensure robust and reliable data management systems.
💥 Designing, developing, and supporting systems, contributing to the seamless integration and functionality of technological solutions.
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