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Work Background
360mediaIndependent Contractor
Aug. 2022 - Aug. 2022New York, United States• Contract to 360 Media to Art Direct and Design a Special Issue Bookazine.
Freelance Design / Art DirectionIndependent Contractor
Mar. 2022 - May. 2022New York, United States• Contracted to Campbell Ewald to provide art direction and design - Chevrolet New Roads magazine.
Dotdash MeredithCreative Director
Jan. 2006 - Dec. 2022Greater New York City AreaDeveloped and established brand’s creative voice and vision for fast-growing digital platforms, ground-breaking editorial, and profitable brand extensions, including live events, through visual representation of luxury. Led and inspired creative team of 6 designers, photo editors and production manager, motivating to deliver best possible content and experiences. Worked closely with other departments to facilitate cohesive design approach in every area of brand. Provided creative direction for brand’s franchise live events and helped ideate sponsor activations. Selected accomplishments: • Partnered closely with Editor-In-Chief to help grow brand from $3M print brand to $20M omnichannel enterprise behind lucrative editorial coverage (including new franchises in entertainment, food, finance, health and wellness, female empowerment, and community), digital expansion, and tentpole events. • Provided creative oversight to produce unified brand identity by creating cross-platform style guide that was implemented in digital and print marketing collateral and Tentpole events. • Grew online traffic and created new advertising revenue opportunities by conceptualizing and designing weekly digital covers with exclusive content. Became first Meredith brand to monetize digital covers. • Increased brand's reach by creating visual voice for a People VIP, daily digital show that garnered millions of views across all platforms, while growing digital audience to more than 2M unique visitors monthly. • Kept brand’s relevance in market and met industry’s trends by launching cross-platform brand refresh. • Improved creative department’s productivity by 30% and reduced costs by streamlining processes.
Dotdash MeredithDesign Director
Jan. 2003 - Dec. 2006New York, United StatesMentored, inspired, and taught design and production staff. Set design standards for team and marketing department. Assessed project scope and collaborate with production and technology groups. Drove design quality, practice, and offerings across departments. Executed high level creative aspects to guide design team on each project. Supervised production flow. • Conceived and led complete redesign of magazine reflecting vision of new Editor-in-Chief and needs of target audience.
Dotdash MeredithArt Director
Jan. 1999 - Dec. 2003New York, United StatesLed, managed, and inspired art department to successfully create brand-new vision and look for monthly magazine. Conceived, attended, and oversaw celebrity, fashion and beauty, and food photo shoots and worked with illustrators to commission artwork for various sections. Collaborated with sections editors to conceive story ideas. Managed workflow and designer assignments.
The Chicago TribuneArt Director - Features
Jan. 1997 - Dec. 1999Chicago, IllinoisDesigned various feature sections of newspaper, including Home, Travel and TV Guide. Conceived and art directed photo shoots and worked with illustrators to commission artwork for the various covers. Collaborated with sections editors to conceive story ideas for sections.
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