GrapevineAICreative Strategist
Jan. 2025New York, United StatesPartnered with design to shape the strategic and creative output of growth channels for over 30 clients, delivering data-driven campaigns across paid social, digital, and emerging platforms. Integrated AI-powered analytics tools (e.g., predictive performance modeling, generative content testing) to streamline campaign insights, improve creative optimization cycles, and identify high-performing audience segments. Used broader knowledge of the digital landscape and evolving AI trends to inform creative teams and stakeholders about emerging media and automation opportunities, driving innovation across brand storytelling and content distribution. Delivered regular progress reports to senior leadership, translating complex performance data into actionable insights and reinforcing the measurable impact of creative strategies. Established and maintained strong client relationships through proactive communication and collaboration, resulting in increased client retention and repeat business.