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Work Background
AltruisticDigital Marketing Consultant
Nov. 2023Social Media Strategy Development: Create and execute strategic social media plans to amplify brand presence across various platforms, including but not limited to LinkedIn, Twitter, webinar and blog content. Content Marketing Campaigns: Conceptualize and implement content marketing campaigns that drive engagement, increase brand awareness, and generate leads through compelling storytelling and value-driven content. Go-to-Market Planning: Lead the development of go-to-market strategies for new AI products, conducting market research, competitor analysis, and audience segmentation to identify key opportunities and positioning strategies. Performance Analysis: Utilize analytics tools to track and measure the performance of marketing campaigns, providing actionable insights and recommendations for continuous optimization and improvement.
FraudioDigital Marketing Manager
Mar. 2021 - Sep. 2023Amsterdam Area- Developed & lead the content marketing strategy increasing the organic web visitors by two-fold YOY
- Reimagined the organic social media strategy and approach to increase followers by 2.5x and engagement by 5x
- Driving marketing initiatives to grow public relations, published in dozens of articles
- Lead the conference marketing and event planning efforts
- Planning quarterly and yearly marketing budget
- Designed advertising campaign strategy from a full funnel perspective
- Advertising campaign management on LinkedIn, Meta & Google
- KPI definition and monthly marketing performance analysis
- Landing page ideation & creation
- Email marketing campaigns management
- 3rd party freelancer and agency management
PositionerDigital Marketing Manager
Jun. 2018 - Sep. 2019Lugano, Ticino, Switzerland- Developed digital marketing strategies, presentations, and proposals for various hospitality clients.
- Conceptualized and managed search, display, social media and metasearch campaigns.
- Managed a yearly advertising budget of €350,000 distributed across a portfolio of hotel client accounts.
- Generated ROAS of 133:1 in Google Ads.
- Designed B2B and B2C lead-generation campaigns on LinkedIn, Instagram and Facebook.
- Worked with hospitality brands such as Design Hotels, Terme di Saturnia, The Cambrian, Tschuggen Group, Six Senses, 7132, Le Sirenuse, Savoy Baur en Ville Zürich, Puro Hotels and others.
- Produced and presented monthly visual performance reports to diverse hospitality clients.
Vivere.travelInnovation and Digital Marketing Analyst
Mar. 2018 - Sep. 2019Lugano, Switzerland- Developed and managed the earned social media strategy
- Copywriting and journalist outreach: press releases got published by over 200 publishers
- Influencer Marketing: created strategy, managed and oversaw brand collaborations with influencers averaging above 60k followers
- Influencer Management: Supervised the collaborations, content creation and analyzed the performance
- Developed email marketing strategy and automation
- Attended Phocuswright 2018 as a featured Startup and won "Most Innovative Marketing 2018" by Brand USA
- Venture Capital investor search and negotiation
Bearded MankindOwner, Co-Founder
Mar. 2016 - Mar. 2018St. Louis City County, Missouri, United States- Branded, built, launched and managed new website, www.beardedmankind.com.
- Plan, schedule and implement core social media marketing strategies.
- Gained 90,000 Facebook Page likes and 14,000 Instagram followers over the period of 24 months.
- Achieved an average of 500,000 reach weekly through effective posting of engaging content.
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