PositionerDigital Marketing Manager
Jun. 2018 - Sep. 2019Lugano, Ticino, Switzerland- Developed digital marketing strategies, presentations, and proposals for various hospitality clients.
- Conceptualized and managed search, display, social media and metasearch campaigns.
- Managed a yearly advertising budget of €350,000 distributed across a portfolio of hotel client accounts.
- Generated ROAS of 133:1 in Google Ads.
- Designed B2B and B2C lead-generation campaigns on LinkedIn, Instagram and Facebook.
- Worked with hospitality brands such as Design Hotels, Terme di Saturnia, The Cambrian, Tschuggen Group, Six Senses, 7132, Le Sirenuse, Savoy Baur en Ville Zürich, Puro Hotels and others.
- Produced and presented monthly visual performance reports to diverse hospitality clients.