Alexandre Bomk

Marketing consultant @LEXBOMK

BrazilBusiness Development ManagerSales ManagerMarketing Director💸 MarketingProfessor👍 Sales & BizDev🧨 Consulting🧮 EducationBrand Marketing ManagerAdvisor

The LEXBOMK company has been experiencing a steady growth in its customer base and overall market share. The marketing strategies implemented have significantly contributed to this positive trend. However, there is still potential for further growth and expansion. The current focus is on digital marketing and enhancing the company's online presence. We are also working on improving customer engagement and satisfaction through various initiatives such as personalized marketing and improved customer service. The upcoming marketing campaigns will focus on promoting new products and expanding into new markets. We are also planning to invest in market research to understand consumer behavior and preferences better. This will help us in developing more effective marketing strategies in the future.

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Work Background

SebastianSr Marketing and Business Development Manager

Sep. 2022 - Aug. 2023New business development through marketing segmentation and product development with ESG focus, productivity increase and cost reduction. MKT strategy to acquire and maintain customers. Support to sales team (hunter and farmer).

INTERTAC COMPONENTES INDUSTRIAISManagement consultant

Oct. 2020 - Oct. 2021Brazil, CampinasManagement consultancy, sales process improvement, company diagnosys, strategic 1 year plan. CRM process improvement and sales team trainning. New business development.

LexBomkConsultant

Jul. 2020Brazil, CampinasB2C sales for automotive repair products, management consultancy for industrial MRO distributor, CRM trainning for cooperatives, sales & marketing consultancy for sales peformance management application, strategy consultancy for credit cooperative.

Freudenberg-NOK do Brasil LtdaSales and division manager

Jul. 2016 - Feb. 2019Brazil, DiademaSales management for after Market Division for South America. Responsible for business development in the region through more than 30 distributors, with 3 direct reports and 5 shared resources (back office). Report direct to the president (local) and to sales director in Germany for strategy and targets. • I increased sales in 46% from 2016 to 2018 and turned RoS/EBIT into positive figures; • Created strategic plan for 3 years horizon, restructured and improved processes and team performance through new customers, developed sales support material, sales and OTD performance KPIs implementation. • Represented Freudenberg-NOK at ABIMAQ (Brazilian Machine Manufacturers Association), resulting in product and services presentation for the whole industry representatives, as well as building and defining market standards.

Robert Bosch LtdaBrand Manager

May. 2005 - Mar. 2016Brazil, CampinasAs Brand manager I developed and implemented 360 º communication strategy in 18 countries (+ 190T POS). Report to business unit director – 1 direct report in the team). As regional brand manager for Brazil, I was responsible for profitability and price policy, planned and implemented promotional activities, relationship programs with the trade and user, sales incentive campaigns, training, managed merchandising team (+50 people), created a price information system for Bosch key power tools in Brazilian market. Report to Sales Director – board member and 1 direct report in the team). Key results: • I increased brand awareness from 40% to more than 90%; • Decreased brand rejection index from 2 digits to 1-digit level; • Won POPAI prize Brazil 2012 for POS concept; • Increased in more than 3 times Top of Mind index in the main Latin American countries; • Developed and implemented sales campaigns with 2 digits ROI; • 127% sales growth, reaching more than 30 thousand customers in retail; • Launched more than 40 products with phase-out of category leader products; • Created new sales seasonality for the 1st semester of the year; • Elaborated and implemented POS activities in partnership with other industries of construction sector; • Created and implemented relationship programs for retail and end users for the whole Latin American countries, leading the program for Brazil (represented more than 60% of the LA business by that time); • Represented Bosch at ANAMACO and ABA (construction sector and marketing non-governmental associations).

ADERE Fitas Adesivas Ltda Marketing supervisor

Jan. 2003 - Mar. 2005Brazil, SumaréMarketing plan for industrial and retail product line, 360º communication strategy, press communication, sales training and motivation concepts, packaging development (industry and retail), fairs and events planning and execution, production process optimization leading to cost reduction, new sales opportunities mapping and development.

3M do Brasil LtdaMarketing specialist

Apr. 1996 - Jan. 2002Brazil, SumaréStarted as trainee in a special program in marketing (more than 3.000 candidates for 3 job positions). Project in production area, resulting in more than US$ 150T per year in cost reduction and process optimization. Key member of market segmentation (transformation Project) leading to the company reorganization into Market centers and set up of mining Market center (sales grew from BRL$ 3 Mio in 1998 to ~BRL$ 50 Mio in 2013). Implemented business intelligence system, planned and executed corporate events, led digital information implementation for online presence of 26 business units.

GEMINI ConsultingConsultant

May. 1995 - Jul. 1995Brazil, São PauloTeam member of strategic stream in a big business realignment project for a major construction industry player in Brazil, resulting in a complete business makeover to be implemented in a 4-year Project for US$ 2 Mio.

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