Fitra Kharisma

Regional Project Manager & Client Partnership @Hiip

InfluencerCommunity ManagerTwitter💸 MarketingSMM ManagerPartnerships Manager📝 Influencer or BloggerMedia & TelecommunicationsTikTokAffiliate MarketingLinkedInTechnologyInstagramMarketing AnalyticsContent StrategyHype Auditor👍 Sales & BizDevConsumer IndustryInfluencer Marketing ManagerAccount ManagerContent CreationContent Manager

Fitra Kharisma is currently serving as the Regional Project Manager & Client Partnership at Hiip, a leading influencer marketing platform. She is responsible for managing various regional projects and establishing strategic partnerships with clients. She leverages her strong project management skills and deep understanding of the influencer marketing landscape to ensure projects are executed successfully and client relationships are maintained effectively. She excels at building relationships with creators and media, clients, driving brand awareness, engagement & conversion, and collaborating with diverse teams globally in a remote setup. Her achievements include generating a reach of 210 million, driving 210K website traffic, and producing over 2K content pieces from 400+ creators and publishers, achieved a 455% ROI during double date sales campaign, developed social media strategies and growing its community to 60,000+ in two years and increasing engagement by 25%. She also has secured 9 local media awards for brands she has worked for and expanded client partnerships in Indonesia, Malaysia, and Singapore in the recent times.

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Work Background

Hiip RegionalRegional Project Manager & Client Partnership, ID-SG-MY

Dec. 2023SingaporeLead and manage end-to-end multiple digital marketing campaign. Ensuring that each campaign not only meets but exceeds our clients’ expectations. • Client Partner: building and nurturing long-term relationships, providing strategic recommendations, and ensuring consistent communication throughout the campaign lifecycle to our clients. • Campaign Lead: Lead the planning, execution, and analysis of digital/influencer marketing campaigns (campaign strategy, content oversight, and performance tracking, ensuring we achieve the desired impact and ROI) • Financial Oversight: manage aspects related to purchase orders and billing, ensuring accuracy and compliance with financial procedures (overseeing budgets and monitoring campaign costs to maximize profitability.) • Influencer Marketing Lead: lead influencer specialist team, guiding them in identifying and engaging with key influencers who align with our clients’ brand values and campaign goals (overseeing influencer selection, collaboration negotiations, and performance evaluation to ensure high-impact influencer partnerships).

Self-EmployedIndependent Communication Consultant

Jan. 2016Wheter I work independently or lead a small team, I help brands, agencies and small-medium business owner providing strategies to optimize their social media/digital presence by implementing social media management, content creation, social media/digital strategy, performance marketing (Facebook & Instagram) and Influencer Marketing Management Clients: •Solecode (Social Media Management) •MyTelkomsel (New Communications Strategy) •CircleDNA (Influencer Gathering) •Moneyheroes (AI-trading platform - Awareness Campaign) •Nanyang Technology University (Awareness & KOL Campaign) •Shiseido (KOL Sales Campaign) •Soffell, PT.Enesis Indonesia (Socmed Management) •PAM Lyonnaise Jaya (SocMed Management) •SIKA Indonesia (SocMed Management) •GrabFood (SocMed Management) •Spotify Indonesia (Daily Content) •Spotify K-pop Daebak; SocMed Launch the Spotify KDaebak and social media kick-off for BTS' "Fake Love" single release •REXONA Men (New Product Launch - KOL Campaign) •REXONA Teen (New Product Launch - KOL Campaign) •RINSO (KOL Campaign) •Lifebuoy (Tiktok Campaign) •Hellmann’s Mayonnaise (Thematic KOL Campaign) •St. Ives (KOL Campaign - Lead small team of KOL Specialist) •Vaseline Lip (KOL Campaign) •L’Oreal 3CE (Official Shopee Mall Launch - KOL Activity) •DOVE Body Care (Awareness KOL Campaign) •Alipay (Awareness KOL Campaign) •L’Oreal Hair Treatment (Special KOL Campaign) •Jobstreet (Thematic KOL Campaign) •CIF (Awareness KOL Campaign) •Glanbia (Digital Brand Ambassadors) •Kellogg’s (Awareness KOL Campaign) •LUX Body Mist (Awareness KOL Campaign) •SIMPLE skincare (Awareness KOL Campaign - Product Review) •Youtube Shorts (Awareness Nano KOL Campaign - Lead small team of KOL Specialist) •NTU SG (KOL Campaign) •BNI Syariah (New Business Strategy) •GO-PAY (New Business Strategy) •Telkomsel LOOP (New Business Strategy) •HM Sampoerna - A Mild - Wave of Tomorrow Exhibition (Event Community Handling) •KONIMEX - Nano Nano (SocMed Management) •KONIMEX - Jesscool (SocMed Management)

Hiip RegionalSales & Project Manager

Jun. 2023 - Dec. 2023SingaporeEncompass project planning, execution and risk management, ensuring that the projects are delivered in timely manner and accordance with the client's marketing strategies across SEA region, as well as assist clients to achieve their business goals that are aligned with the brand's values while driving sales and revenue through effective partnership.

FOREOSenior Content Marketing Specialist (SEA - Indonesia)

Apr. 2021 - Apr. 2023Zagreb, CroatiaBuilt Indonesia market awareness from the scratch about the value of using FOREO, a technological devices to care for skin, since 2018 and I responsible for: • Developing digital PR campaign, paid & earned content marketing, PR placement & influencer marketing • Innovate ways of promoting the brand through influencers, Celebrities, Journalists, Media and Skin Experts • Monitoring & evaluating campaigns, data-processing and reporting. • Manage content marketing budget and work closely with agencies. • Building strategies & roadmaps for product launch campaigns along with local team and cross-functional regional team within SEA & Europe region • Proven results generating 210++million reach, 210K website & e-tailer traffics, 2K++ content pieces from 500++ influencers, communities, celebrities, and online publishers. • Generate revenue during peak sales period such as; Lazada double date (averagely generated ROI 455% from KOL engagement) • Pitch FOREO to prominent media annual awards and won in total 9 awards from Female Daily Networks, Cosmopolitan and ELLE Indonesia. • Lead digital launch of FOREO UFO 2, BEAR mint, LUNA 3 plus & LUNA play plus 2 the smart-mask facial treatment for Indonesian market. • Responsible for the influencer & media outreach, media relations, brief localization, product seeding, content publishing and reputation management.

FOREODigital PR Specialist & Social Media Manager, Indonesia Market

Jun. 2018 - Apr. 2021Zagreb (remote)Digital PR & Social Media Manager for FOREO 's Indonesia market - Managing and controlling budgets for content advertising efforts to be effectively spent in ID market - Researching and establishing contacts, analyzing offers, handling the process of content creation with partners such as publishers & media, influencers, celebrities, as well as monitoring and evaluating campaigns. - Collaborate with all members of the media team and colleagues from global offices to complete all processes in producing quality content. - Media Relations; maintain relationship with journalists/editors especially in beauty, lifestyle & woman fields - Responsible for the projects success and will coordinate with team to help streamline processes with local team, finance, logistics, and other units. - Supervision of influencer marketing agencies' work on country-wide campaigns; - Reputation management - Budget planning & optimization - Mentoring newbies for content quality

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