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Work Background
The CovenantDirector of Experience
Jan. 2024Toronto, Ontario, Canada · RemoteI help professionals architect a career in the videogame development industry! 🚀
High Flying StudiosGame Producer
Jan. 2024Toronto, Ontario, Canada · RemoteJust some netizens having some fun making games. 🕹️
Simplii FinancialSenior Digital Producer, Experience & Product Design
Jan. 2023Toronto, Ontario, Canada · HybridI oversee design operations on the Simplii digital team spanning work across online, mobile, international banking, content strategy and campaigns. 😎
OLIVER AgencyProduction Director
Jan. 2022 - Dec. 2023Toronto, Ontario, CanadaAs the Production Director of OLIVER's largest account and newest studio in Canada, I work closely with clients and support creative, strategic and production teams to achieve our deliverables and build an effective organization with efficient systems and a badass, supportive culture. 🚀 Clients include CIBC, BestBuy, and other F500 brands. · Managed all production staff, developed & enforced processes for digital media asset creation & development while allowing for flexibility on an ad-hoc basis.
· Collaborated in the creative process, making trade-offs as needed to hit key trafficking deadlines and product launch targets.
· Advised the creative team and took calculated, strategic risks to bring unique opportunities to brands.
· Managed client relationships and goals across ten unique lines of business, making critical decisions and recommendations.
· Established processes for the production team to follow and be empowered by, ensuring effective workflows, estimations and timely project completion.
Experience.MonksDigital Producer
Jan. 2021 - Dec. 2022Los Angeles, California, United StatesI had the opportunity to guide teams of highly creative, intelligent, proactive, kind, supportive and fun people. 🥳 Clients include Meta, Oculus Quest, Reality Labs, Instagram, Facebook, WhatsApp, Gymshark, Billboard, Discovery, Smithsonian and more. · Managed and executed multiple productions with $1M+ budgets for top F500 consumer brands while maintaining project profit margins of 45%+.
· Supported Executive Producers in creating SoWs, estimates and project plans.
· Projects include app development, platform & user research, VR/AR, metaverse content, web development, content development, conceptual media, and more.
· Managed cross-functional teams (25+) of strategists, UX designers, creatives, developers, engineers and QA specialists.
MetaDigital Producer
Jan. 2021 - Dec. 2022Burlingame, California, United StatesI collaborated with the Quest & Reality Labs product team and stakeholders to narrow down the creative vision that would draw in users to engage and sustain attention on the Meta Quest platform. I managed the design, strategy, and development teams to create virtual reality tools and VR content. 🤯 I oversaw and organized user research studies, updates to brand portals, rolled out media and supporting information for new product features, produced websites from initial strategy to UX to development to launch, created updated tools via the Meta Quest SDK for VR development, managed strategic F500 brand collaborations such as Gymshark, Billboard, Discovery, Smithsonian and more to make creative, branded content in virtual reality for the Meta Quest platform, and more.
Array Of StarsInteractive Producer
Jan. 2021 - Dec. 2022Toronto, Ontario, Canada · HybridClients include the Art Gallery of Ontario, Tricon, Scotiabank and more. Projects include interactive media, websites, installations, augmented reality, and more.
Level Up TherapyCo-Host · Podcast Producer
Jan. 2020 - Dec. 2021Toronto, Ontario, CanadaI created this podcast with a few friends of mine to talk about the videogames industry and have some fun. 🎮🕹 We discuss everything from indie, AAA, paradigm shifts in mechanics or technology, and more. We often bring in guests from the industry to get their first hand take on shifts in gaming.
Kiritsu Design & TechnologyDigital Production Director
Jan. 2018 - Dec. 2021Toronto, Canada AreaI started my very own digital production agency primarily to focus on the kind of work I was committed to doing and secondarily to make cool stuff. 🚀 Clients: Procter & Gamble, Universal Music Canada, Deloitte, Kubota Canada, University of Toronto, Nanoleaf, Pocket Film School
theKhanFellowshipMentor
Jan. 2017Toronto, Canada AreaI started my own fellowship to help mentor and support the next generation of creatives. 🚀
ASTOUND GroupVR/AR Producer
Jan. 2016 - Dec. 2018Toronto, Ontario, CanadaAdded value as a digital marketing expert before quickly pivoting into a client management & strategy role. Brainstormed ideas based on stakeholders’ objectives creating more meaningful creative & innovative project opportunities. Produced projects in virtual & augmented reality, digital design, disruptive technology and activations for consulting firms, F500 brands, and banks. · Generated a 6,400%+ ROI for a client through an award-winning virtual reality app while cutting projected costs by 66%. · Designed & developed a bespoke augmented reality experience viewed across North America at 200+ locations during the active National & Canadian Football League (NFL/CFL) season.
· Educated & presented to clients on products, services, and digital cost reduction strategies while understanding their needs and curating and expanding the operational scope of all projects.
University of TorontoMember Board of Directors
Jan. 2015 - Dec. 2016Toronto, Ontario, Canada · On-siteUofT Asset Management Corporation https://www.utam.utoronto.ca/
Level Up ShowcaseProducer
Jan. 2013 - Dec. 2015Toronto, Canada AreaI joined this production while still in school to bring visibility to our young talent found all across Canada and got to work with some amazing and driven folks. 🎮 · Worked with several high-profile sponsors such as Ubisoft, Microsoft, AMD, Unity, Big Viking Games, AutoDesk, EA & the City of Toronto and ensured their goals were met to generate growing success over the three years since its inception.
· Coordinated with stakeholding representatives from over 20 universities & colleges to exhibit the final production of over 80 video games to over 2,500 attendees.
· Facilitated Canada’s largest gaming showcase focusing on online marketing & engagement; designed & moderated website and helped manage social media interaction.
ICCIT CouncilExecutive Producer
Jan. 2012 - Dec. 2016Toronto, Ontario, Canada · On-siteI produced live programming for young professionals in the information, communication & technology community, such as workshops, networking events, industry socials, conferences, annual galas, competitions, hackathons, and more. 🤝 · Represented the interests of over 18,000 members.
· Managed budgets up to $50k per event.
· Managed and maintained direct oversight in logistics, A/V management, PR, marketing, vendor & stakeholder management, tracking deliverables & measuring results in post-mortem.
· Recognized with 14 awards for excellence in leadership and diversity in the quality and range of events and programming.
· Expanded total annual project execution by over 346% in core mission through effective growth planning.
· Executed over 45 events & initiatives per year with full oversight on budgeting, scope, marketing materials, design & media production, vendor & stakeholder management, deliverables & business strategy.
· Curated an entrepreneurial culture for one of the top tech & IT accelerators in the Greater Toronto Area through social and competitive events, bringing in over 30 clients per cohort.
· Radically transformed human and financial resources to increase portfolio diversification with corporate social responsibility, engaging events and branding initiatives through strategic project planning, cost reduction, and organizational restructuring.
PantoricEditorial Producer
Jan. 2011 - Dec. 2013New York, New York, United States · RemoteDuring my undergraduate studies, I wrote articles for a startup tech news website and covered consumer technology, doing reviews and breaking topics. 👨🏾💻
FreelanceDigital Producer
Jan. 2010 - Dec. 2021RemoteClients include Procter & Gamble, Universal Music Canada, Deloitte, Kubota Canada, University of Toronto, Art Gallery of Ontario, Tricon, Scotiabank, Royal Canin, Venture X and more. Work includes digital XM, augmented reality, virtual reality, web design & development, app design & development, user experience design & research, brand design, brand exploration/discovery and more.
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