Darja Heeralal

Senior Key Account Manager in TV Sales Advertising @Disney General Entertainment Content

💸 MarketingCommunications ManagerMarketing Analytics Manager

Darja Heeralal, as a Senior Key Account Manager in TV Sales Advertising at Disney General Entertainment Content, is responsible for managing and growing relationships with key advertising clients. She leads the sales process, ensures customer satisfaction, and drives revenue growth. Her role is crucial in understanding client needs, identifying business opportunities, and providing advertising solutions that align with Disney's portfolio of entertainment content. Darja's expertise in strategic planning and account management, along with her deep understanding of the media and entertainment industry, make her a vital asset to the Disney team.

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Work Background

The Walt Disney CompanySenior Key Account Manager

Feb. 2020Serbia

Fox International Channels (FIC)Client Service Manager - Offline and Online Ad Sales

Nov. 2010 - Feb. 2020• Defining annual price policies for FIC channels (National Geographic, FOX, Fox Movies, Fox Life, Fox Crime, 24 Kitchen), in order to maximize profitability • Developing online sales, defining online price policy and identifying opportunities for online and offline growth. Increased revenue stream by adding digital elements to traditional media. • Developed and successful execution of custom tailored packages to drive new business Revenues from new business increase 980% in 2011. vs. 2010. and 310% in 2012 vs. 2011, and continue with growth in 2013. and 2014. • Pioneering a non-standard Ad creative solutions • Operate as the first point of contact for any and all matters specific to existing or new customers, communicate sensibly and provide them with the best alternatives to resolve any request or issues. • Developed and maintained relationships with key stakeholders in Media Industry. • Supervised all agencies (OMD, Grey, Media S Starcom Media West Group, Universal Media, Havas Media, MEC, Luna TBWA, Zenith Optimedia, Fullhouse Ogilvy), and client-direct relationships. • Responsible for all annual upfront and scatter negotiations for FIC in Serbia • Ad Sales Ambassador for 24 Kitchen channel for the Balkan region Point person for newly launched channel for entire Balkan region responsible for integrated sponsorships and non-spot Ad project and cross channel promotions with other regional FIC entities • Collaborating with the marketing team on establishing and maintaining leader position on the market of own TV brand

Fox International Channels (FIC)Advertising Sales Coordinator

Apr. 2010 - Nov. 2010• As first employee in sales department (reporting abroad) solely developed and maintained relationships with prospects and current clients (Beiersdorf, Coca-Cola, Henkel, Nestle, Telenor, VIP Mobile and other in FCMG, OTC, banking, retail, lifestyle and sports sector) • Media planning and plans’ implementation in regard to sales • Preparing reports for sales manager and accounting department • Responsible for monthly invoicing

Ogilvy & MatherMedia Planner and Buyer

Oct. 2009 - Apr. 2010Belgrade• Media research, planning and buying for traditional and digital media • Preparing competitive analyses and media strategies • Maintaining contacts with clients, media and creative agencies • Budget monitoring and accounting

Mediaedge:ciaMedia Planner and Buyer

Nov. 2007 - Oct. 2009Belgrade• Media research, planning and buying • Preparing competitive analyses and media strategies • Taking part in team briefings • Maintaining contacts with clients, media and creative agencies • Budget monitoring and accounting • Clients: Michelin, Xerox, VISA, Magma, Lee & Wrangler, Hemofarm, Adriatica, etc.

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