Anj Heruela - Senior Artist-Teacher, Philippine Educational Theater Association (PETA)

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Work Background

Philippine Educational Theater AssociationSenior Artist-Teacher

May. 2004Quezon City, PhilippinesA senior member of the Philippine Educational Theater Association whose work covers artistic production, production management, program management and workshop facilitation.

Ant Savvy CreativesExecutive Director for Communications and Strategy

Dec. 2021 - Feb. 2024PhilippinesLed the Communications and Strategy Department across functions of Copywriting, Creative Strategy, Integrated Marketing Communications, Corporate Communications and Digital Communications.

Ant Savvy CreativesStrategy and Creative Director

Jun. 2019 - Dec. 2021Philippines• Became Ant Savvy’s first Communications and Strategy lead, developing ways of working for communications and strategy functions, streamlining processes that resulted to meaningful productivity and efficient collaboration among teams. • Played a key role in the company’s pivoting strategy during the COVID-19 pandemic by strengthening Ant Savvy’s digital marketing and video production services.

Ant Savvy CreativesCreative Director for Content

Aug. 2018 - Jun. 2019PhilippinesSupervised the delivery of creative content and communication strategies for external and internal stakeholders.

AntSavvy CreativesAssociate Creative Director

Dec. 2017 - Aug. 2018Manila, PhilippinesHelmed the creation of pitches for integrated marketing campaigns, overseeing all strategy and communication outputs across different departments.

Ant Savvy Creatives and Entertainment IncSenior Copywriter

May. 2017 - Dec. 2017PhilippinesDeveloped messaging strategy and copy requirements for brand campaigns, product launches, social media content, and other on-ground events, from conceptualization to execution phases.

Philippine Educational Theater AssociationResource Development Officer, Office of the President

Jan. 2013 - May. 2017Philippines• Spearheaded fundraising activities for the company’s endowment fund. • Maintained and expanded the network of donors and supporters of PETA’s theater, education, and community programs. • Sustained partnerships with key stakeholders of arts, education, and cultural institutions through key representation activities of the PETA President’s office.

Philippine Educational Theater AssociationExecutive Secretary, Office of the Executive Director

Jan. 2013 - May. 2017Philippines• Served as liaison across the different department and unit managers of the PETA Management Committee and PETA Board of Trustees to ensure all coordinated efforts aligned with the company’s strategy and goals.

Philippine Educational Theater AssociationInternational Liaison

Jan. 2013 - May. 2017Philippineso Developed international theater education programs in coordination with the PETA School of People’s Theater and PETA Theater Center Program resulting to projects such as the PETA International People’s Theater Workshop and PETA Asian People’s Theater Workshop. o Developed international exchange programs and student internship programs in drama/theater education from across the world, working with artists and students from Netherlands, Spain, Japan, Hong Kong, Bangladesh, and Sweden. o Coordinated international performance, workshop, and conference opportunities for PETA across its international networks such as the International Drama and Education Association and ASSITEJ International Association of Theatre for Children and Young People.

Ant Savvy Creatives and Entertainment IncCopywriter

Jan. 2017 - Apr. 2017PhilippinesServed as the main writer for all of Ant Savvy’s marketing campaigns & communication materials.

International Drama Education Association (IDEA)Young IDEA Director

Jul. 2013 - Jul. 2016

Philippine Educational Theater AssociationChildren's Theater Program Project Coordinator

Aug. 2010 - Dec. 2012Philippineso Spearheaded the Children’s Theater Festival for three years, working with schools, children’s rights NGOs, cultural institutions, and artist partners. • Coordinated different theater performance and arts education programs with various NGOs and INGOs working for the welfare of children through out the Philippines such, Cribs Foundation, ECPAT Philippines, ERDA Foundation, Bahay Tuluyan, and Kaibigan Foundation, ECLIPSE, WESADEF, and CSR. • Supervised the development of various theater performances and arts workshops tackling different issues centered on children’s rights and welfare.

Philippine Educational Theater Association - Metropolitan Teen Theater LeagueChairperson

May. 2008 - Dec. 2009Quezon City, Philippines