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Work Background
Creatrix studio d.o.o.Business Development Consultant
Mar. 2022Zagreb, CroatiaAs a Business Consultant, I led digital transformation initiatives, process improvement projects, and e-commerce development for small businesses. My expertise in implementing e-commerce solutions was demonstrated by successfully launching an e-commerce web shop on the Simphony platform with a strong focus on SEO optimization and user experience. Through my work, I helped clients increase their revenue, streamline their processes, and improve their online presence.
Creatrix studio d.o.o.Chief Executive Officer
Feb. 2021Zagreb, Croatia
adidasCtC Manager, Outdoor category
Jul. 2019 - Jan. 2020Zagreb, CroatiaStretch assignment: Preparing and presenting GTM (Go To Market) plans, setting up strategy of Outdoor category; Planning and revising IBP (Integrated Business Plan) together with Sales Development; Closely collaborating with Sales and Marketing teams (Brand and Omni) for landing SEE strategy in different markets
Results for 2020: BoH +9% YoY
adidasSales Development Manager, South East Europe
Jan. 2019 - Apr. 2019Athens, GreeceStretch assignment. Supporting SEE Sales Development team: data analysis, implementation of best practices, preparing templates for efficient data exchange within departments, coordinating data collecting, forecasting and sales activities. Proposing sales initiatives for process improvement.
Being responsible for several project activities as a consultant: Sell In readiness, Sell out analysis templates, stock clearance/reordering platform
adidasCategory champion, South East Europe
Sep. 2017 - Jun. 2019Zagreb, CroatiaStretch assignement: Assisting the Category Manager in developing and executing category expansion plans, identifying opportunities for market share growth and providing insightful feedback for product development. Result: setting Outdoor as the 4th biggest category in SEE.
adidasSales manager, Strategic accounts
Apr. 2014 - Feb. 2022ZagrebDriving and developing adidas brands for Balkan countries in one of the biggest European accounts (Europe: 520M€ NS, SEE: 23M€ NS): trade terms set up, trade investment planning and budgeting, setting up seasonal KPI's and assortment planning. Consistently surpassed sales targets for 5 consecutive years (CAGR 2014-2018 +9%, 2019-2022 +25%) Successfully signed off 3year SBP (Strategic Business Plan) with our strategic partner (2019-2021 & 2022-2025), with the main responsibility for brand positioning, online/offline consumer brand experience and operational excellence (x-functional
departments partnership).
adidasPricing Specialist, South East Europe
Jul. 2013 - Apr. 2014ZagrebAs a pricing specialist in the retail department of the sporting goods industry, I was responsible for developing and executing pricing strategies for adidas concept stores and outlets across South East Europe. This involved analyzing market trends and consumer behavior, as well as collaborating with cross-functional teams to ensure pricing alignment with product positioning and brand goals. Through my efforts, I was able to optimize sales and profitability while maintaining competitive pricing in a highly dynamic retail landscape.
adidasSAP key user, South East Europe
Apr. 2013 - Jan. 2014Zagreb, AthensAs SAP key user for the implementation of SD/Retail module, I have played a role in developing new processes, conducting regression testing, and preparing for production of adidas SEE Retail department. My expertise included gathering information from SEE countries on local processes, legal requirements, and other important aspects. I was also preparing training materials and delivered effective training sessions to end users.
adidasRetail Planning & Merchandising Specialist, Croatia, Slovenia
Apr. 2012 - Jul. 2013ZagrebAs a Retail Merchandising Specialist, I was responsible for ensuring the successful execution of brand seasonal strategies and positioning within our own retail stores. This involved planning product assortments, managing inventory levels, and analyzing sales data to make informed decisions about product placement and pricing. I worked closely with cross-functional teams, including buying, planning, and marketing, to ensure the seamless execution of merchandising initiatives.
Nike EON BVCustomer Operations Teamlead Croatia-Slovenia
Sep. 2009 - Oct. 2010ZagrebThe role involved implementing the highest standards of Customer Excellence, providing training and mentoring to team members to improve their customer service skills and enhance their productivity. Additionally, I was responsible for managing relationships with key logistic partners to ensure the efficient coordination of all activities related to supply chain management and local logistics solutions. I have participated two months training of SCM, SAP SD in the Nike European headquarter Hilversum, Netherlands.
Nike EON BVCustomer Operations Representative, Croatia
Sep. 2008 - Sep. 2009Zagreb
Hrvatski TelekomCustomer Service
Mar. 2006 - Aug. 2008
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