Lincoln Graham-Lee - Sr. Director, Creative and Brand, SADA

Feedback from Lincoln’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

SADA, An Insight companySr. Director, Creative and Brand

Jan. 2024 - Mar. 2024Los Angeles, California, United StatesBrand Strategy Development -Define and articulate the brand vision, mission, and values. - Develop comprehensive brand strategies that align with the company's overall goals. - Ensure consistency in brand messaging across all channels. Creative Direction: - Lead in international creative team in conceptualizing and executing innovative marketing campaigns. - Oversee the creation of visual content, ensuring it meets brand standards. - Collaborate with other departments to ensure creative outputs align with strategic objectives. Market Analysis and Research - Conduct market research to understand customer needs, market trends, and competitive landscape. - Use insights from research to inform branding and creative strategies. - Monitor industry trends and adapt strategies to maintain a competitive edge. Team Leadership and Development - Manage and mentor a team of creative professionals, including designers, copywriters, and marketers. - Foster a collaborative and innovative team environment. - Provide regular feedback and professional development opportunities for team members. Project Management - Oversee the planning, execution, and completion of branding and creative projects. - Ensure projects are delivered on time, within budget, and meet quality standards. Stakeholder Collaboration - Work closely with senior leadership to align creative and branding strategies with business objectives. - Communicate branding and creative strategies to internal stakeholders. Budget Management - Develop and manage the budget for the branding and creative department. - Allocate resources effectively to maximize the impact of branding initiatives. Innovation and Trendsetting - Stay abreast of emerging technologies and trends in the creative and branding space. - Experiment with new tools, platforms, and techniques to keep the brand fresh and relevant. - Encourage a culture of innovation within the creative team.

SADASr. Director, Creative and Digital Marketing

Feb. 2023 - Jan. 2024Los Angeles, California, United StatesAs the Sr. Director of Creative and Digital Marketing I play a pivotal role in driving SADA's digital marketing strategy and creative delivery. My primary responsibility is to lead a dynamic team of marketers, designers, and digital experts to create innovative campaigns that enhance brand visibility, generate leads, and drive customer engagement. Key Responsibilities: 1. Strategic Planning and Execution: • Develop and implement comprehensive digital marketing strategies aligned with business objectives. • Oversee the planning, development, and execution of creative marketing campaigns across various digital channels, including social media, email, web, and paid media. • Collaborate with cross-functional teams to ensure cohesive and effective marketing efforts. 2. Team Leadership: • Lead, mentor, and manage a team of creative and digital marketing professionals. • Foster a collaborative and innovative work environment that encourages creativity and continuous innovation. 3. Brand Management: • Ensure brand consistency and integrity across all marketing materials and channels. • Oversee the creation of compelling visual content that resonates with target audiences. 4. Performance Analysis and Optimization: • Monitor and analyze campaign performance metrics to optimize marketing strategies and achieve key performance indicators (KPIs). • Utilize data-driven insights to make informed decisions and improve marketing effectiveness. 5. Budget Management: • Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI. 6. Stakeholder Collaboration: • Work closely with sales, product development, and other departments to align marketing initiatives with overall business goals. • Communicate marketing plans, results, and insights to senior leadership and stakeholders. 7. Innovation and Trends: • Stay abreast of industry trends and emerging technologies to stay ahead of competitors and drive market differentiation.

SADADirector, Creative & Digital Marketing

May. 2020 - Feb. 2023Los Angeles, California, United StatesAs the Director of Creative & Digital Marketing at SADA, I played a pivotal role in the the successful overhaul of SADA's brand identity; a significant project that required strategic vision, leadership, and exceptional execution skills, working closely with an external creative agency to navigate the complexities of this transformation, during the COVID pandemic. Key Responsibilities: 1. Rebranding Creative Leadership: - Spearheaded the comprehensive rebranding initiative for SADA, collaborating with an outside creative agency to redefine our brand identity. - Provided strategic guidance and oversight throughout the rebranding process, ensuring alignment with SADA's core values and business objectives. - Managed the execution of the new brand across all digital and physical touchpoints, ensuring a cohesive and impactful brand presence. - Conducted presentations and workshops to educate internal teams about the new brand and its implementation. 2. Pandemic Response and Remote Management: - Adapted quickly to the challenges posed by the COVID-19 pandemic, leading the team remotely to continue the rebranding efforts without interruption. - Implemented a marketing management system (Monday.com) to maintained high levels of productivity and morale within the team despite the transition to remote work. - Successfully met the rebranding project deadline and budget constraints, demonstrating resilience and effective crisis management. In this role, I navigated the unprecedented challenges of a global pandemic to successfully rebrand SADA. This experience showcased my ability to lead through adversity and deliver exceptional results.

SADA SystemsDigital Marketing Manager

Oct. 2018 - May. 2020Greater Los Angeles AreaAs the Digital Marketing Manager at SADA, my primary focus was on building a robust digital marketing skill set and establishing a new department from the ground up. This initiative was crucial as SADA, a leading Google Cloud partner, needed a comprehensive digital strategy to bolster its market presence. Key Responsibilities: 1. Strategy Development and Implementation: - Created and executed a holistic digital marketing strategy that aligned with SADA's business objectives. - Developed a multi-channel approach encompassing SEO, SEM, content marketing, social media, email marketing, and PPC campaigns to drive brand awareness and lead generation. 2. Digital Ecosystem Development: - Spearheaded the development and deployment of SADA's digital ecosystem. - Integrated CRM and marketing automation tools to streamline lead nurturing and conversion processes. 3. Team Building and Leadership: - Recruited, trained, and managed a talented digital marketing team. - Fostered a collaborative and innovative team environment, encouraging continuous learning and professional development. 4. Implemented analytics tools to measure the performance of digital marketing campaigns. - Analyzed data to derive actionable insights and continuously optimized strategies to enhance ROI. - Prepared detailed reports for senior management to showcase the impact of digital marketing efforts on business growth. 5. Stakeholder Collaboration: - Worked closely with sales, product, and customer success teams to ensure a unified approach to market. - Collaborated with external partners, including Google Cloud, to amplify our digital marketing efforts. Brand Positioning and Market Leadership: - Successfully positioned SADA as a leading Google Cloud partner through targeted digital marketing campaigns. - Enhanced SADA's online visibility and reputation, contributing significantly to business growth and market leadership.

PerficientManaging Director

Apr. 2017 - Sep. 2018Los Angeles, California, United StatesAs the Managing Director for a major, multi-million dollar project to redesign and reposition one of Los Angeles' most renowned hospitals, I oversee the strategic and creative aspects. Brought in to salvage a struggling initiative, I successfully got the project on track and achieved set goals. Key Responsibilities: 1. Project Leadership and Oversight: - Assumed leadership of a multi-million dollar project focused on redesigning and repositioning a leading Los Angeles hospital. - Established new methods to fast track certain aspects of project to achieve deadlines. - Worked with client C-Suite steering committee to inform them on approach and delivery. 2. Strategic Direction: - Developed and implemented strategies to revitalize the hospital's brand and patient experience. - Ensured that all strategic decisions were data-driven and aligned with the hospital's mission and values. 3. Creative Leadership: - Provided creative direction to the design and UX teams, fostering innovative approaches to problem-solving. - Ensured that all creative outputs were user-centric, enhancing the overall patient and visitor experience. - Reviewed and approved design concepts, ensuring they met the highest standards of quality and effectiveness. 4. Crisis Management and Problem Solving: - Addressed and resolved the initial challenges that impeded the project's progress, implementing new ways of creative and strategic thinking. - Applied agile methodologies to adapt to changing circumstances and maintain project momentum. 5. Team Management and Collaboration: - Led and mentored directors of strategy content and creative. - Coordinated cross-functional teams to ensure cohesive and integrated project execution. 6. Continued Project Phases: - Successfully completed the initial phases of the project, laying a strong foundation for subsequent stages. - Continued to lead the project through remaining phases, maintaining focus on strategic goals and creative excellence.

Intch is a Professional Networking App for the Future of Work

300k+ people

130+ countries

AI matching

Get Intch if you'd like to

📝

Get Recommended to New Customers

👋

Connect with Like-Minded People

💸

Raise Capital

🚀