FOX SportsDirector, Social Media and Audience Development
Jan. 2014 - Jun. 2017Playa Vista, CALed FOX Sportsโ content strategy and audience growth across all digital platforms, with oversight of content production, marketing, sales partnerships, distribution, and linear TV integrations. Oversaw special integrations for FOX Sports partners which included the NFL, MLB, FIFA, UFC, Red Bull, Adobe, Apple, Twitter, Facebook and YouTube. Grew digital audience footprint 2400% since 2014, from 2MM to a vibrant, engaged audience of 50MM across platforms. Created MVPD organic social marketing and promotion strategy for the FOX Sports App and executed with team, helping to drive 8.5MM downloads between 2014-2017. Helped develop brand marketing strategy and execution In launch of FS1 & FS2 National Sports Networks