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Work Background
Ghostlight Marketing AgencyOwner
Aug. 2023United States
Keesler Federal Credit UnionDigital Marketing Manager
Oct. 2022 - Aug. 2023Gulfport, Mississippi, United States• Utilized Canva and Adobe Creative Suite to create campaigns for Facebook, Instagram, Twitter, LinkedIn, and TikTok, generating 1M viral impressions in 2 months.
• Used Salesforce and HubSpot to create paid search initiatives, generating a 37.5% increase (1200 to 1650 DAU) in website traffic and a 38% growth in conversion rates in 3 months.
• Studied industry trends and reviews to identify opportunities for marketing initiatives while monitoring our analytics tools (Hootsuite) and KPI to report to project stakeholders.
• Reduced marketing budget by $78,000/yr by working independently on SEO and Reputation Management - quadrupling ROI compared to outsourcing to agencies.
• Managed a team of 13 individuals from marketing, sales, and community development to develop social campaigns that increased engagement by 1023% and doubled monthly enrollments.
Ghostlight Marketing AgencyFreelance Marketing Manager
Dec. 2019 - Oct. 2022Gulfport, Mississippi, United StatesWhile working for The Real Zach Rushing as a Marketing Manager, the owner introduced me to several companies and organizations that needed freelance marketing help. Over the years, I served as a marketing manager, social media manager, content creator, blogger, influencer manager, and more for the following companies and individuals: - Dexter's Luxury Pet Furniture
- O'Brien's Diesel and Performance
- Popcorn Papa's
- Minton Law Offices - Black Authors Rock - BAR Arts Collective
- Dr. Latracey - Downstage Productions Theatre
- Everyone's Purpose
- Write it Out Publishing
- Lightning Electric, LLC
- Author, Julie DeFisher
- Gulf South Mortgage
The Real Zach RushingMarketing Manager
Sep. 2019 - Mar. 2021Gulfport, Mississippi, United States• Created an email marketing campaign with landing pages that generated over $100,000 in sales at our new product launch through our Shopify storefront in 2 days.
• Streamlined operation processes and resource allocation, leading to a 28% reduction in operational errors and a 35% increase in profit, exceeding quarterly goals.
• Spearheaded an expansion of our paid social media and direct mail campaigns, incorporating influencer and partner marketing programs, adding an additional $500k in annual revenue.
Downstage Productions TheatreFounder and Senior Marketing Manager
Dec. 2013 - Sep. 2019Gulfport, Mississippi, United StatesIn 2013, I realized that no organization on the Mississippi Gulf Coast was serving the 18-40-year-old community in the arts, so I started one. From 2013-2019, I worked full-time as the Senior Marketing Manager with a team of 10 employees. In 2019, I went from working full-time to volunteering when needed. Here is what I accomplished in my time as the Senior Marketing Manger: • Oversaw 12 annual events, leading to a 26% revenue growth year over year while managing campaigns and executing creative development of individual marketing channels.
• Optimized digital collateral for ads through search engine optimization to execute an increase in marketing efforts, resulting in an ROI of 18% per month in 3 months.
• Leveraged Excel to track analytics of high-performing marketing personas for customer acquisition and influencer partnerships, resulting in a $250,000 boost to annual donations.
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