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Work Background
ROOT StudiosDirector of Social Media
Jul. 2023 - Feb. 2024Brooklyn, New York, United StatesResponsible for creating, overseeing, and implementing the studio's social media strategy to enhance brand visibility, engagement, and client acquisition.
CameoSocial Media Manager
Feb. 2023 - Jul. 2023• Developed and executed social media strategies, resulting in organic social metric improvements by hundreds to thousands of percentages in H1 2023. For instance, we witnessed significant surges in various metrics, with some areas experiencing a substantial increase of 492%, while others saw an astonishing growth of 6,299%.
• Continuously monitored and analyzed content performance and social sentiment, utilizing data tools and insights to make informed decisions. • Implemented a regular reporting and measurement schedule to share valuable updates with key business stakeholders.
• Developed and implemented the comprehensive global social media strategy for Cameo, focusing on maintaining brand voice consistency, executing creative campaigns, and driving channel growth strategies.
• Oversaw and implemented day-to-day social media plans, collaborating with cross-functional teams and external agencies when necessary.
• Ensured a consistent and up-to-date content calendar for owned channels, promoting visibility and transparency throughout the organization.
• Collaborated closely with the Communications team to create impactful viral brand moments.
• Engaged in strategic partnerships and activations with talent through collaboration with the Talent Team and Talent Marketing.
• Collaborated with talent and managed to extend the brand's reach and enhance its online presence.
• Created creative briefs and facilitated the coordination of asset production and approval processes with Cameo's Creative Studio.
• Analyzed social media performance data using tools like Sprinklr, Sprout Social, and Meltwater to optimize content and campaign performance.
• Leveraged my expertise in content strategy, talent marketing, and data-driven insights to drive brand growth and foster authentic connections.
• Curated compelling organic social content to effectively communicate brand messages and showcase product offerings.
CameoSocial Media Coordinator
Oct. 2022 - Dec. 2022
Stay ForeverSenior Social Media Manager
Jan. 2020 - Oct. 2021Ridgewood, QueensDeveloped and executed targeted social media campaigns, resulting in a 30% increase in foot trac and a 55% rise in sales within six months.
· Created and curated visually appealing content, including photos, videos, and customer testimonials, to showcase the store's unique oerings and brand personality.
· Generated engaging and relevant content for social media channels, including text, images, videos, and graphics.
· Managed the social media content calendar and scheduled posts to ensure a consistent and timely presence on all platforms.
· Monitored and responded to comments, messages, and mentions on social media platforms. Engaged with the audience, addressed their inquiries, and built a positive online reputation for the business.
· Engaged with the local community through social media platforms, fostering authentic connections and encouraging customer loyalty.
· Kept a close eye on online reviews and ratings, responding promptly to both positive and negative feedback to maintain a positive brand image.
· Identified and collaborated with influencers or local partners to enhance brand visibility and expand the business's social media reach.
· Implemented geo-targeted advertising on platforms like Facebook and Instagram to reach potential customers in the store's vicinity.
FreelanceCopywriter / Content Creator
Apr. 2016 - Oct. 2022New York City Metropolitan AreaDeveloped creative and eective copy for advertising and content projects including but not limited to 360-ad campaigns, branding, and digital content
· Collaborated with creative directors, art directors, project managers and account teams to produce strategically impactful work for clients
· Collaborated with the agency's creative team to brainstorm and generate innovative content ideas for clients' campaigns and projects
· Content edit and proofread for final review to ensure accuracy, clarity, and consistency in style and tone
· Worked closely with account teams to establish tone of voice for clients that represent individual core values
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