HIREV, LLCPresident & COO
Jan. 1997 - Dec. 2002Co-founded company that invented, merchandised, packaged, and distributed NASCAR and sports-licensed products and collectibles to major retailers such as QVC, Office Depot, and EB Games, as well as 1,200+ independent retail stores and corporate race sponsors that use products in consumer promotions and point-of-sale displays. In addition to creating products, Chuck worked with the elite NASCAR teams and drivers such as Dale Earnhardt, Dale Earnhardt, Jr., Jeff Gordon, and Jimmie Johnson to license his patented products and promote them through retail and corporate channels. Chuck developed consumer promotions utilizing his products for Pepsi, Anheuser-Busch, Miler Brewing Company, CAT, R.J. Reynolds, and Coca-Cola. He also sourced the manufacturing and traveled extensively to China where his products were made, decorated and packaged. Major brands, such MagLite Flashlights and Coleman Outdoors, took notice of Chuck’s expertise and partnered with him to license and distribute their products through his retail and corporate promotion channels.