Diego Bianco

Director of Marketing & Communications @Zero Drop Media Group

United States💸 Marketing✔️ ITBusiness Owner📝 Influencer or Blogger💼 C-level Executive🗿 HR⚖️ Legal🐦 Design🧑‍🔬 Engineer🧨 Consulting🎥 Entertainment🏦 Finance🧮 Education🏐 SportsBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerEmail Marketing ManagerInfluencer Marketing ManagerIntellectual Property ExpertDigital Ads ManagerEvent ProducerCreative ProducerMarketing Analytics ManagerUX/UI DesignerProduct DesignerGraphic DesignerCommunication DesignerBrand DesignerMotion DesignerFrontend DeveloperQA EngineerProduct ManagerProject ManagerPortfolio ManagerRecruiterHR GeneralistHR Business PartnerTraining&Development SpecialistHR AnalystBusiness AnalystAdvisorCustomer ResearcherEngagement ManagerAssociate PartnerPartnerStreamerResearcherProfessorCEOCTOCMOCFODirectorProducerCameramanFilm EditorScreenwriterAuthorJournalistPublisherEditorCopywriterCOOAffiliate MarketingWeb DeveloperSecurity AnalystSolution IntegratorPodcast HostArt ProducerPresentation DesignerArtist ManagementLife CoachingTutorVideo EditorSoft Skills TrainerMarketing DirectorHR consultantCommunity ManagerCRM manager

Accomplished leader in corporate strategy, strategic communications, digital marketing, creative direction, and brand management with over 15 years of experience across IT, HR, marketing, and manufacturing sectors. Expert in global management, data-driven analytics, and budget oversight exceeding $1M.

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Work Background

Zero Drop Media GroupDirector of Marketing & Communications

Jan. 2023Texas, United States · Hybrid• Strategic Communication Initiatives: Led 'Smart Brevity' communication strategies, reducing communication volume by 50% and enhancing productivity across various business sectors. • Brand Engagement: Developed and executed 12-month marketing campaigns, targeting diverse U.S. communities, resulting in deeper brand connections and improving engagement metrics. • Employer Branding and HR Communications: Spearheaded change management and employer branding initiatives that impacted over 6,000 associates, celebrating success and strengthening DEI and ESG efforts through effective bilingual communications.

PepsiCoCommunications Manager

Feb. 2022 - Jan. 2023Plano, Texas, United States · Hybrid• Brand and IT Sector Engagement: Led the branding strategy “Winning with IT” for the PepsiCo IT organization, achieving a 34% increase in global engagement through strategic marketing and digital asset management. • Global Communications Strategy: Crafted and led the execution of all communication plans for PepsiCo IT and Corporate Affairs; sent surveys to elevate the morale of over 4,000 associates and improve customer engagement. • Executive Communications: Managed communications for the CIO team, utilizing social listening tools and professional networking platforms to enhance executive presence and refine recruitment strategies. • Diversity and Inclusion Advocacy: Active member and contributor on the Racial Equality Journey executive team, managing HR communications and work-life balance programs, including promoting company-wide “Let’s Talk Series” webinars that unified more than 4,000 associates through collaboration and understanding. • Sustainability and Creative Strategy: Contributed to ESG and pep+ communications for the PepsiCo IT organization. • Agency Management: Oversaw ad agencies and creative direction for campaigns and community events, boosting brand engagement and outreach in Frito-Lay and Pepsi recruitment and cause marketing initiatives.

PlastipakSr. Director of Marketing & Communications

Jan. 2008 - Oct. 2021Plymouth, Michigan, United States · Hybrid• Agency Leadership: Spearheaded the in-house marketing agency operations, leading a team of 12, negotiating vendor contracts, and managing annual budgets ranging from $350K to $1M. • Strategic Business Communications: Ran more than 15 corporate branding campaigns and the creative direction and implementation of monthly business communications in collaboration with C-level executives, driving significant positive impact across various sectors. • Media Production: Led creative direction for all print collateral and packaging and produced over 2,500 videos annually while managing brand continuity, significantly improving engagement and communication efficiency. • Digital Products, Company News & Education: Launched microsites, Plastipak Pursuits Magazine, Recycling Counts website and Google Ads, bringing more than 35,000 extra online visitors per week. • Employer Branding: Executed marketing and communications campaigns such as “Unlimited Possibilities” to retain associates, promoted careers and celebrated company achievements for the 50th anniversary. • Crisis and Reputation Management: Managed HR and crisis communications regarding plastics, enhancing online reputation by 53% through proactive social media strategies.

PlastipakContent and Media Manager

Jan. 2004 - Dec. 2007Plymouth, Michigan, United States · Hybrid• Developed and managed digital products, including digital signage and Intranet. Produced cross-media (print-web-videos) materials for all business sectors, such as marketing, manufacturing, IT, HR, legal, and finance. • Made the organization's first corporate Identity package and branding campaign with toolkits and materials for download, supporting more than 500 sales associates.

PlastipakProduction Technician and Content Developer

Oct. 2002 - Dec. 2003Plymouth, Michigan, United States · Hybrid• Operated blow-molding manufacturing and quality equipment to learn about the business, parallel to the creation of media content packages for Safety, Quality, HR, and IT, initiating the steps of the first in-house marketing agency.