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Work Background
PolestarRegional Network Director - South East
May. 2021Miami, Florida, United States
DV AdvertisingDirector Of Business Development, Co-Owner
Mar. 2021Miami, Florida, United States
Bentley MotorsRegional Director Latin America
Nov. 2016 - Jan. 2021Miami, Florida, United StatesBrand development, pricing and product definition, distribution contract negotiations, partner selection research and selection. Business plan and marketing plans development and evaluation of importer candidates.
Maserati North AmericaVP for Latin America
Nov. 2013 - Mar. 2016Miami, Florida, United StatesBrand development, pricing and product definition, distribution contract negotiations, partner selection research and selection. Business plan and marketing plans development and evaluation of importer candidates.
Porsche Latin AmericaRegional Sales Manager
Jan. 2005 - Oct. 2013Regional Sales Manager responsible for Porsche sales in region.
• Responsible for attainment of vehicle wholesale/retail unit sales, vehicle option revenue, and all related sales objectives.
• Instruct dealers in developing sales structures, guidelines and processes including all related activities for vehicles sales, which are determined to be most appropriate for the market
• Develop and implement a pro-active market representation plan for the region to ensure all dealers’ placement and facility requirement issues are addressed.
• Responsible for the development and execution of the Market Target Plans, • Support in the coordination of training to dealership general managers, sales managers, and sales people on product knowledge and selling techniques on an ongoing basis. • Responsible for quota management, order processing, demand projections, sales forecasting, sales & stock monthly reporting and assist in developing of product and pricing concepts for the region.
Interamericana - AudiPricing and Product Planning Manager - Audi
Oct. 1993 - Jun. 2005Miami/Fort Lauderdale AreaInteramericana Transport Industries Inc, Miami, Florida. 10/1993 – 07/2005
Audi-Volkswagen Importer for Central America and Caribbean including Colombia and Ecuador.
Dual positions: Audi Pricing and Product Planning Manager Audi 02/1999 – 07/2005 Volkswagen Vehicle Inventory Manager 01/2004 – 07/2005 In addition above mentioned positions, I was assigned full responsibility of Audi as Deputy Brand and responsible for VW operations when the Brand Manager left the company. Handled both positions concurrently before moving to Porsche Latin America. Both deputy assignments required that I perform Brand Management as well as my specific nominal duties temporarily. • Pricing and Product Manager for Audi AG products and for Volkswagen de Mexico Products for Central America, Caribbean, Colombia and Ecuador.
• Pricing analysis and definition for three country sales programs in 16 different countries.
• Pricing negotiations with factory for the territory for new model introductions and model year changes. • Sales Managers for 4 Central Latin American Countries for Volkswagen
• Inventory Management for VW inventories at 2 distribution subsidiaries in the region. Supported the strategic analysis of product/model mixes to define sales forecasts and inventory for the two distribution centers.
• Homologations and technical requirements to be complied with in each country (Audi)
• Model and heavy items mixes to satisfy demands of the markets.(Audi/VW)
• Forecasting and monthly planning of orders to match allocation and demand. (Audi/VW)
• Special events and product launches and training (Audi)
• Coordination with Audi of Latin America and Volkswagen of Latin America.
• Team Leader Audi Department ISO 9002 Certification, achieved a 98% overall score. • Test drive events planning for new model launches as well as for training, customer or the press with personnel from Quattro training school. Vehicle Orders Supervisor 10/1993 – 02/1999
Interamericana Transport IndustriesAudi Sales Manager
Jan. 1993 - Dec. 2005Brand development, Pricing and product definition, distribution contract negotiations
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