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Work Background
Agroganadera Isla Rodeo S.A.Gerente Administrativa - Accionista
Sep. 2024Paraguay, San Juan BautistaAs the person responsible for the overall administrative and financial management of a family-owned cattle business, I oversee the company’s full operational and financial performance, including financial planning, operating expense control, cash flow management, and profitability analysis.
My responsibilities include livestock purchasing and sales, negotiations with meat processing plants and suppliers, stock planning, and monitoring key production indicators related to herd management, including sanitary control, supplementation, and weight gain performance. I also manage the procurement of inputs for in-house feed production, controlling both costs and supply logistics.
In addition, I coordinate accounting oversight alongside an outsourced accounting firm, monitoring documentation, reconciliations, and financial information to support strategic decision-making. I also invest in other financial instruments and drive the implementation of management and control tools aimed at improving the organization and efficiency of the operation.
Natania Paraguay (Grupo Ecipsa)Jefa de Marketing
Oct. 2022 - Aug. 2024Paraguay, AsunciónAs Marketing Manager for an Argentine company focused on making homeownership more accessible to Paraguay’s middle class, I was responsible for developing the company’s marketing plan, defining communication tone and brand pillars to effectively reach the target audience, preparing annual budgets, designing the national expansion plan, and contributing to the development of new products.
I also led the opening of new sales points in three of the country’s main shopping centers, with the goal of improving customer accessibility to the Natania experience by showcasing full-scale housing typologies inside high-traffic commercial spaces. My responsibilities included location feasibility analysis and P&L development, budget preparation, setup and coordination of the sales points, as well as launch and opening strategies.
Additionally, I implemented digital marketing strategies based on segmented messaging to effectively reach target audiences, managing advertising campaigns through outsourced agencies.
AV S.A. (Grupo Vierci)Brand Manager
Jun. 2021 - Dec. 2021Paraguay, AsunciónStrategic planning and execution for PepsiCo Beverages soft drink brands, including monthly production forecasting, point-of-sale execution, marketing budget management, and participation in the development of the annual sales budget alongside the Commercial Department.
AJ S.A. (Grupo Vierci)Brand Manager
Aug. 2017 - Jun. 2021Paraguay, AsunciónDevelopment of Marketing Plans and strategic brand execution for products such as Anita Pasta, Norte Canned Foods, and Belén Coffee, as well as the development of new products in the chocolate and powdered juice categories. Responsibilities included monthly production forecasting, point-of-sale execution, preparation and management of the marketing budget, and annual sales forecasting by product and distribution channel.
As Brand Manager, I was responsible for the entire product development process, from business plan creation and market analysis to product design, pricing strategy, production or import forecasting, and the development of launch strategies for new products.
Telefonía Celular Paraguaya S.A. (TIGO)Key Account Manager
Apr. 2014 - Aug. 2017Paraguay, AsunciónI was responsible for managing a portfolio of clients within the Tigo Business segment, focusing on the commercialization of corporate services and the development of long-term business relationships with high-revenue companies. My responsibilities included contract negotiations, identifying business opportunities, and providing comprehensive management of strategic accounts.
I handled the sale of both traditional and non-traditional services aimed at delivering corporate solutions, including connectivity, digitalization, and fiber optic migration projects, supporting companies through technological modernization and operational optimization processes.
Additionally, I provided personalized customer service and post-sales support, ensuring continuous account follow-up, resolution of operational needs, and the strengthening of long-term commercial relationships with clients.
Agroganadera Isla Rodeo S.A.Administración
Feb. 2013 - Apr. 2014Paraguay, AsunciónPreparation of budgets, livestock movement control, cash flow management, and expense monitoring.
Banco Itaú Paraguay S.A.Oficial Administrativo Empresas
Mar. 2011 - Jan. 2013Paraguay, AsunciónCustomer service within the SME segment, preparation of credit operations with different types of collateral, development of annual credit lines, and account opening management.
Banco Itaú Paraguay S.A.Cajera
Aug. 2008 - Feb. 2011Paraguay, AsunciónCustomer service and cash operations in both local and foreign currencies.
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