Maria Velasco - Chief Information Officer, Maria Velasco Campuzano

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Work Background

McKinsey & CompanyDigital Expert

May. 2023Led digital transformation initiatives for clients across various industries, leveraging technology to optimize processes and improve business outcomes. Architected and developed scalable software solutions for new businesses, ensuring alignment with business objectives and long-term growth strategies. Consulting in Digital Transformations, Tech Strategy, Software Development, Software Architecture and Agile. https://www.mckinsey.com/capabilities/mckinsey-digital/how-we-help-clients

McKinsey & CompanyDigital Specialist

May. 2021 - May. 2023Bogotá, Distrito Capital, ColombiaConsultoria en Desarrollo de Software, Arquitecturas de Software y Agilidad.

Alethia ConsultoresCEO

Dec. 2010 - May. 2021Bogotá D.C., ColombiaSpearheaded the development of business ideas (startups) and minimum viable products (MVPs), leveraging technical leadership and expertise in Angular + Node.js, Python Django, and R (statistics & data analysis) for mobile (Movile - Android & iOS) applications. Established PMO (Project Management Office) processes to streamline project delivery within startups, including digital communications and marketing strategies. Delivered strategic IT consulting services for major Colombian concession contractors, focusing on Intelligent Transport Systems (ITS), Fare Collection Systems, and IT solutions for Garbage Collection Operations.

Mercado LibreSoftware Development Senior Manager

Dec. 2020 - Apr. 2021Bogotá, Distrito Capital, ColombiaSpearheaded Multi-Warehouse Initiative: Led a cross-functional team to define a strategic warehousing roadmap, aligning technology solutions with business needs to optimize logistics and drive digital transformation within the supply chain.

Atek Holding SASCTO

Apr. 2019 - May. 2020Bogotá D.C. Area, ColombiaSpearheaded the development of product MAICA (maica.io), a platform enabling smart city and IoT solutions. Business Acumen & Project Management: Managed the technical aspects of Smart City and IoT projects, ensuring alignment with business objectives and successful project delivery through agile methodologies.

Recaudo Bogotá SASTechnology Manager (CTO)

Dec. 2016 - May. 2017Bogotá, ColombiaSpearheaded Innovation & Development Team: Led the creation and management of a high-performing innovation team that developed a low-cost fare collection device, resulting in over $7 million in savings within a 2-year timeframe. Digital Transformation Leader: Orchestrated the seamless integration of new fare collection systems with legacy ones, managing the replacement of all Transmilenio station equipment (budget: $20 million) within 5 months, without service disruptions. This project exemplifies a successful digital transformation initiative. Streamlined Operations Through Automation: Championed the automation of technological processes and project management, including the definition, implementation, and automation of contractual indicators. This initiative demonstrably improved efficiency and data-driven decision-making. Standardized Operations & Established Metrics: Formally defined and documented processes across all company divisions. Spearheaded the creation of KPIs (Key Performance Indicators) and implemented a system for consistent metric tracking, enabling enhanced organizational performance measurement.

Recaudo Bogotá SASStrategy, Planning and Control Manager

Jan. 2014 - Nov. 2016BogotáDirection of the Planning unit, leading strategic management and governance development processes. Included the lead of the Business Intelligence unit and the Processes and Control unit. Head of the PMO (Project Office) leading management and control of the SIRCI implementation project and other projects associated with it. Technical Interlocutor before Transmilenio.

Recaudo Bogotá SASTechnical Director

Oct. 2012 - Dec. 2013BogotáTechnical Director for implementation departments in the fare collection project for the Integrated Transportation System of Bogotá (SITP). Coordination of the areas of Installations (Stations and Buses), Infrastructure (Communications and Networking, Central Systems, Electrical Systems and Electromechanical Systems), Fleet Control, Fare Collection and Testing System. Technical Interlocutor before Transmilenio.

Recaudo Bogotá SAS Director of Quality and Continuous Improvement

Oct. 2011 - Oct. 2012BogotáPlanning and monitoring of the PMO during the implementation phase of the SIRCI project of the SITP. Coordination and execution of tests of the SIRCI System.

Sincronia Software Ltda.CEO - Founding Partner

Aug. 2004 - Nov. 2010Led the development and implementation of IT Mark Certification methodologies, driving standardization and best practices within the company. Delivered a 98% project success rate as Project Manager for over 30 software development projects, fostering a culture of innovation and agile execution. Wore multiple hats (Business Analyst, Software Architect, Developer, Tester) across projects, demonstrating a deep understanding of the entire software development lifecycle and the ability to lead cross-functional teams. Established development methodologies for international collaboration with satellite groups, enabling successful project execution with offshore teams (India) in diverse technologies.

Consultor IndependienteSoftware Consultor and Developer

Jan. 2001 - Sep. 2004Led the design and implementation of multi-platform mobile applications with dynamic content, driving digital transformation and enhancing user experience.

Universidad de los Andes Coordinator of Research Center for Engineering School

Jan. 2003 - Jan. 2004The position, Coordinator of the Research Center of the Engineering School, involves the administrative operation of all the research and consulting groups of the School (27 at the time). Included both Research and consulting projects with private or public sector financing (eg Colciencias). Led the development of research proposals (Colciencias, Banco de la República) securing funding for 11 critical research initiatives, demonstrating strong grant writing and project justification skills. Utilized digital data and image processing expertise to design and implement solutions within a Biomedical Engineering Research Group, leading to improved research capabilities across collaborating hospitals.

ACOPI Presidencia NacionalDirector Programa ACOPINET

Jan. 2000 - Jan. 2001Project Manager for the ACOPINET project, and support for technical decisions for global activities in ACOPI. Project objective was to provide small businesses in rural areas with the possibility for marketing products through the Internet. Included training, and website development. Was held in parallel with projects giving the businesses additional financial and business training and support. ACOPI groups small industry owners in Colombia.