Alejandro Ayala - Marketing Director, American Express

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Work Background

American ExpressDirector Marketing

Apr. 2017MexicoDevelopment and implementation of end-to-end Marketing strategies for the commercial solutions portfolio.

CYVSACorporate Sales & Marketing Director

Jun. 2016 - Mar. 2017Mexico City Area, MexicoCRM and pipeline management for HVAC systems. Accountable for businesses' sales forecasting, strategic planning and market intelligence. Change management. Supervise sales, marketing and budgeting teams. Deliver marketing and sales objectives by planning, developing, implementing, and evaluating advertising programs. Address marketing opportunities by identifying consumer requirements, defining target markets and competitor's strengths and weaknesses.

Danaher / Kavo Kerr GroupBusiness Manager

Sep. 2013 - May. 2016Mexico City Area, MexicoP&L responsibility for all business units’ operations in Mexico (Consumables & Equipment). Develop, review, update and implement business strategic planning, including sales, financial performance and new product introduction. Formulate and manage operating policies. Develop and implement short and long term goals and objectives to meet business and profitability growth objectives. Leadership team development. Review and approve preparation of accounting analysis for budget planning, operations efficiency & financial reporting. Provide guidance to ensure operations within Danaher’s compliance standards. CRM & Pipeline management

Grupo KUOSales & Marketing Director

Apr. 2009 - Mar. 2013Responsibilities: P&L responsibility of usd 90 million in sales of wood and decorative laminates sold to manufacturers and distributors in Mexico, USA and Central America. Accountable for business cash flow, sales forecasting, business strategic planning, market intelligence, new product development and introduction, demand planning, pricing, channel management and CRM. Supervise Sales, Marketing, Customer Service and Supply Chain.

3M MexicoBusiness Leader

May. 2005 - Jan. 2009Responsibilities: P&L responsibility of usd 46 million in sales of diaper closure systems sold to OEM’s. Supervise sales & marketing areas in the understanding of market requirements to develop and deliver cost effective solutions. Lead business and marketing planning processes. Coordinate demand planning and supply chain activities for customers in Mexico and Latin America. Coordinate new product development and introduction process.

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