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Work Background
Coordenadora de Planejamento Digital
Akm PerformmaCoordenadora de Planejamento Digital
Apr. 2024São Paulo, BrasilCoordeno um time responsável por planejar estratégias para diferentes mídias digitais, como CRM, Social, Anúncios, Sites e Influenciadores.
Planejadora digital
Akm PerformmaPlanejadora digital
Feb. 2023 - Apr. 2024São Paulo, BrasilCrio estratégias para tirar o melhor das diferentes mídias digitais: CRM, WhatsApp, Anúncios, Conteúdo, Blog, Influenciadores, Mídias Sociais. Lido com promoções e campanhas promocionais, mas também com reposicionamento estratégico e ações always on.
Marketing consultant
Federal University of AlagoasMarketing consultant
Apr. 2022 - Aug. 2023Contribute to communication and marketing demands at the Center for Excellence in Social Technologies (NEES), linked to the Institute of Computing (IC) of the Federal University of Alagoas (UFAL). - Social Media, Website Development (Content Focus), Asana, Miro, Canva, Growth Marketing.
Product Owner
Akm PerformmaProduct Owner
Feb. 2022 - Oct. 2022São Paulo, São Paulo, BrazilProject Manager for Launching Info-products. I have contributed to creating products, planning and testing sales strategies. I coordinated a multidisciplinary team including developers, copywriters, designers and others. In just six months on the job, I hit the 6-digit in-a-week sales goal in one of the launches and contributed to creating three new digital products. - Product Growth Marketing, Paid Media, Asana, Google Ads, Facebook Ads, ActiveCampaign, StreamYard, Google/Youtube/Hotmart Analytics, Hotmart, Cademi, Vimeo, Messaging Automations, KPIs Setting and Tracking, A/B Tests, Campaigns Optimization.
Copywriter
Akm PerformmaCopywriter
Nov. 2021 - Jul. 2022Creation of strategic texts for paid campaigns and organic content.
Copywriter
Performma OnlineCopywriter
Sep. 2021 - Nov. 2021
Communications | Public Relations
Institute of Mathematical and Computer Sciences (ICMC) of University of São PauloCommunications | Public Relations
Oct. 2019 - Oct. 2021São Carlos, São Paulo, BrazilFocus on development and adaptation of social media and transforming a communication sector by introducing digital production control systems. In addition to managing people and projects, I was responsible for organizing large events (such as exhibitions, graduations and reception of new entrants). On a day-to-day basis, my tasks included support to the press, inbound and outboung marketing, growth marketing and endo-marketing. Trello, Drive, Excel, Low/No-code Automation, Transmedia, WordPress, Joomla.
Communications | Public Relations
São Carlos School of Engineering (EESC) of University of São PauloCommunications | Public Relations
Jan. 2010 - Oct. 2019São Carlos, BrazilI have worked on structuring a communication sector and introducing digital production control systems. In addition to managing people and projects, I was responsible for organizing large events (such as exhibitions, graduations and reception of new entrants). On a day-to-day basis, my tasks included support to the press, inbound and outbound marketing, growth marketing and endo-marketing. I created sizeable internal communication projects, such as signs and signs and the creation of booths for corporate events. Trello, Drive, Excel, Low/No-code Automation, Transmedia, Onedrive, Evernote, Onenote, Photoshop, CorelDraw, WordPress, Joomla.
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