Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Wise Consulting GroupFounder and CEO
Apr. 2025Toronto, Ontario, Canada• In a world that is now being shaped by AI, businesses will need more than automation to succeed; they need highly differentiated strategies that make an impact and grow business. We help you find your key competitive advantage to transform your business through innovate brand strategies that best position your business for sustainable growth along with crafting compelling brand narratives that have you stand out in a competitive and noisy market.
ZerotrillionExecutive Director; Consulting
Jun. 2024Toronto, Ontario, CanadaBrand, communications and crisis management for a variety of B2B and B2C clients
Powtoon - a Visual Native companyS.V.P Strategy
Nov. 2020 - Dec. 2023Tel Aviv District, Israel• Mandated to re-reposition a leading Global SaaS platform with a complete marketing, brand and sales strategy. Developed an emboldened marketing, brand strategy, story and design that informed every aspect of business operations, critical thinking and brand transformation for this leading SaaS global business.
Defined the brand language and narrative that informed sales customer experience and Ux.
WISE ConsultingExecutive Consultant
Jun. 2018 - Oct. 2020Toronto, Ontario, CanadaDeveloped and implemented deeply informed brand and communication strategies that drive engagement and accelerate growth for global and national businesses. • Transformed leading brands in high tech, finance and logistic providers across multiple segments.
• Collaborated with WW CEO's and boards on business transformation initiatives to drive growth and achieve corporate mandates.
PublicisSVP; Client Partner
Mar. 2010 - Aug. 2018Toronto, Canada Area• Led brand transformation and executive engagement of Great West Life and its three operating entities, Canada Life, London Life and GWL; merging three insurance organizations and their related advisory channels under one brand; Canada Life.
• Transformed Canada Post into a dynamic parcels enterprise, increasing revenue by 20% year over year for four consecutive years.
• Repositioned CIBC to modernize the brand in the digital world, achieving 20% higher overall awareness and 10% growth in retail business.
Wise ConsultingExecutive Strategy
Jan. 2008 - Jan. 2010Toronto, Ontario, Canada• Developed Marcom and brand strategies for clients including RBC and CIBC.
• Implemented change management initiatives to drive client success and growth.
• Led communications efforts for national telecom clients like Rogers Digital Media.
PublicisV.P. Managing Director - Ove Brand Design Studio
Jan. 2006 - Jan. 2008Toronto, Canada Area• Managed leading brand agency Ove Design in Canada.
• Led corporate brand and employee value proposition for Rogers Communications.
• Developed Rogers enterprise brand strategy and refined overall brand identity.
• Became largest account for Publicis Brand Design.
PublicisVice President, Communications ; Hewlett Packard Europe
Jan. 2005 - Dec. 2006London, United KingdomPromoted to the Global Head office in London, England to HP's EMEA business. Oversaw all the marketing communications for HP Europe, the Middle East and Africa with full P&L responsibility across 48 countries.
PublicisVice President, Hewlett Packard Canada
Jan. 2003 - Jan. 2005Toronto, Canada AreaLed the HP account for both B2B and B2C side of the business. Developed the Marketing Communications strategy and launched a national integrated brand campaign in coordination with HP Global.
PublicisVice President, Canadian Imperial Bank
Jan. 2000 - Jan. 2003Toronto, Canada Area• Led the account to reposition the retail side of the Bank, evolving and updating the CIBC Brand and visual style.
• Developed the Marketing Communications strategy for retail banking and wealth management.
• Achieved significant growth in brand recognition and customer engagement through innovative marketing initiatives.
Intch is a Professional Networking App for the Future of WorkSee more people like Leonard on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
539241 people
20
Producer/Project Manager
40
President of Retail & Shared Services @ The Canadian Brewhouse
15
Head, Market Access & Pricing @ Biocon Biologics
65347 people
40
President of Retail & Shared Services @ The Canadian Brewhouse
15
Head, Market Access & Pricing @ Biocon Biologics
16
Data entry @ Digital marketing