Khaiersta English

Founder & Product Design Lead @Flower Press Interactive

🔥 Startup Founder💸 Marketing✔️ ITUX/UI DesignerProduct DesignerGraphic Designer🐦 Design🧑‍🔬 EngineerFounderDevOpsProduct ManageriOS DeveloperWeb DeveloperComputer engineer

I am the Founder and Product Design Lead for Flower Press Interactive, a digital product design and engineering studio, based in Seattle, WA. We are a team of product designers and engineers who create better apps, websites and experiences by uncovering product insights. We have worked for hundreds of companies, including some of the world’s most trusted brands (Visa, Adobe, SurveyMonkey, Disney, Nike, Time, Inc.) and organizations just starting out (Uh-Oh Labs, Before the Field, Mango Health, ChartMedic, Insurance Lounge, Student Doctor Network). For more information visit: http://www.flowerpress.net. In previous roles, I worked as a Creative Director, UI/UX Designer, Content Strategist and Copywriter for companies like Zazzle, Nike, Harry & David/Jackson & Perkins and the Trada Group in San Francisco. Specialties & Skills: Early Research, User Research, Product Design, Information Architecture, Prototyping, User Interface Design, Visual Design, Team Management, Project Management, Client Management

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Work Background

Flower Press InteractiveFounder & Product Design Lead

Jan. 2006Seattle, WA• Lead a full-service digital product design and engineering studio through a lean, iterative work process to build and support apps, web apps, and responsive websites • Conduct secondary research, stakeholder interviews, and market analysis to determine the viability of new concepts and product extensions • Work on information architecture, prototyping, brand identity, and visual design for digital products • Conduct ongoing user research, and task-based user testing to validate product concepts and usability • Manage a team of designers and engineers to handle build, testing and launch of complex digital products • Organize budgets, timelines and track deliverables for complex builds • Handle client acquisition, retention, and growth • Sectors include: startups, software companies, emerging technology companies, educational organizations, environmental non-profits, women's rights organizations, media companies, news organizations, retail outlets, consumer brands, social change organizations

Trees4Livability.orgFounder

Dec. 2021Bellevue, WAToday, Bellevue has Beautiful Trees. Tomorrow depends on us. Trees4Livability.org is organizing the Bellevue community to ask the City Council and Planning Commission to strengthen Bellevue's Tree Retention Strategy. Currently, on private property, developers can cut down FIVE Significant Trees without a permit. Significant Trees are defined as 8" in diameter. These trees take approximately 45 years to grow. Other municipalities in the region define Significant Trees as 6" in diameter and require permits for one, or two trees. Join us at https://www.trees4livability.org.

ZazzleUI/UX Designer

Jan. 2006 - Dec. 2007Palo Alto, CA• Participate in stakeholder interviews, user interviews, and user testing to validate product direction • Work with product managers to create storyboards and prototypes for new product offerings • Create visual designs for product features including landing pages, shopping pages, promotional banners, ads, social media assets and HTML emails • Collaborate with leadership in marketing and product management to standardize Zazzle's brand identity, visual assets and iconography

Trada GroupCreative Director

Jan. 2005 - Dec. 2006San Francisco, CA• Work with stakeholders to complete a brand audit for Trada, Trada Foundation and Trada Properties and develop revised brand architecture and positioning to appeal to target consumers • Design updated and integrated brand identities to capture the revised brand direction including logos, color palettes, typography, iconography, and supporting graphic assets • Establish brand guidelines, standards and positioning to unify and clarify Trada websites and collateral materials • Design, build and manage: Trada.com, TradaProperties.com, and TradaFoundation.org • Manage an external website developer to implement a custom CMS and property management system • Hire and manage creative vendors including a photographer, writer, and illustrator for ongoing marketing initiatives

Flower Press Creative Studio, LLCIndependent User Experience Designer & Developer

Jan. 2001 - Dec. 2006Portland, OR and Palo Alto, CA• Handle independent freelance design and development projects for advertising agencies, consumer brands, nonprofits, social change organizations and educational brands • Create sketches, wireframes, and prototypes for websites and web apps to validate concepts and direction • Conduct stakeholder interviews and market research to determine appropriate positioning • Create brand identities, color palettes, iconography, typography and photography styles to support brand messaging and positioning • Build visual designs for marketing and product websites and web apps • Code websites in HTML/CSS and JS including integration of custom admin tools written in ASP.NET or PHP • QA, test and launch websites, maintain enhancements and content additions