Self-employedPaid Media Strategist
Jan. 2018 - Mar. 2021After starting my career in Digital Marketing in 2018, I also decided to work part-time as a freelance Paid Media Analyst, acquiring small clients and testing many paid media strategies to boost client results. During this period, I worked with national and international brands, primarily in the United States, developing strategies to meet their needs for lead generation or revenue. This experience allowed me to understand the differences in search journeys across different countries and industries. Additionally, I was involved in building some e-commerce platforms, handling layout configuration, product setup, payment methods, and shipping options. Tools used: Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, SEMRush, SimilarWeb, Nuvemshop, Shopify. Clients: Luca Moda Store, Amby Natural, Catta Wines, Hers Intimate Fashion, Cláudia Oliveira Luxury Fashion, Motors Store, Classic Oil Motors, Soloff Real State Group, Exclusive Real Estate.