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IT
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Brazil
Work Background
TraktorSenior Media Analyst
Jan. 2024Remote
TraktorMedia Analyst
Oct. 2022 - Jan. 2024RemoteAt Traktor, I have a broad portfolio of clients under my responsibility, where I play a comprehensive role that includes everything from strategic planning to the execution and achievement of goals. In my day-to-day activities, I use various platforms, including Meta Ads, Google Ads, Google Analytics, among others. Additionally, I manage my clients' budgets and lead weekly meetings, conducting presentations of reports and performance analyses. - Creation of monthly media plans and development of strategies for media campaigns.
- Decision-making based on performance analyses and implementation of optimizations to enhance advertising account metrics.
- Management of investment goals and KPIs to monitor campaign success.
- Creation of detailed reports on a daily, weekly, and monthly basis, presenting optimizations in client meetings.
- Execution of A/B tests to improve campaign performance.
- Providing briefings to the creative team to ensure the quality of ad and advertising campaign production.
Extramed Administradora De BeneficiosMarketing Supervisor
Jan. 2022 - Oct. 2022Curitiba, Paraná, Brasil · On-siteAt Extramed, I led a Marketing team with the goal of increasing the volume of leads directed to the health insurance sales team. Our activities ranged from creating promotional materials for both online and offline promotion to managing campaigns on Google Ads and Meta Ads. Additionally, I conducted presentations to instruct partner brokers on investing in digital media, covering platform operation, online campaign setup, and metrics interpretation.
Catta WinesMedia and Social Media Strategist
Oct. 2021 - Sep. 2022I was responsible for creating and configuring the E-commerce, encompassing the layout, payment gateways, and logistics. Additionally, I played a key role in developing strategies to nurture the brand on social media, leveraging advertising platforms to enhance awareness and drive sales.
Agência UpNextDigital Marketing Analyst
Jan. 2021 - Dec. 2021Curitiba, Paraná, Brasil · RemoteDuring my internship at UpNext Digital Commerce, I developed essential skills in digital marketing and played an active role in various areas of the Marketing team. This included managing online campaigns, creating email marketing and copywriting, handling customer relationships, as well as creating and managing campaigns on Google Ads and Meta Ads, among other responsibilities. Additionally, I contributed to enhancing the company's SEO, increasing its online presence. This experience represented a valuable opportunity for learning and making a meaningful contribution to the team.
AmbyMedia and Social Media Strategist
Jan. 2020 - Sep. 2022I was responsible for creating and configuring the E-commerce, encompassing the layout, payment gateways, and logistics. Additionally, I played a key role in developing strategies to nurture the brand on social media, leveraging advertising platforms to enhance awareness and drive sales.
Self-employedPaid Media Strategist
Jan. 2018 - Mar. 2021After starting my career in Digital Marketing in 2018, I also decided to work part-time as a freelance Paid Media Analyst, acquiring small clients and testing many paid media strategies to boost client results. During this period, I worked with national and international brands, primarily in the United States, developing strategies to meet their needs for lead generation or revenue. This experience allowed me to understand the differences in search journeys across different countries and industries. Additionally, I was involved in building some e-commerce platforms, handling layout configuration, product setup, payment methods, and shipping options. Tools used: Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, SEMRush, SimilarWeb, Nuvemshop, Shopify. Clients: Luca Moda Store, Amby Natural, Catta Wines, Hers Intimate Fashion, Cláudia Oliveira Luxury Fashion, Motors Store, Classic Oil Motors, Soloff Real State Group, Exclusive Real Estate.
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