ING RomaniaHead of Customer Experience | UX Research and Service Design, Business Banking
Dec. 2018 - May. 2024Bucharest, RomaniaDevelop, run and maintain CX agenda for Business Banking division
Maintain the CX dashboard for an agile Customer Journey approach around key Touch Points following a design-user validation-delivery process
Act as CX Chapter Lead for the Business Banking Tribes - UX Service Design and UX Research
Setting up the Personalized Interaction operating framework for business clients
Contribute to the B2B digital transformation model - product, channels, sales & service Develop a segment-consistent relationship marketing agenda
Contribute to the Bank global B2B beyond banking agenda
Pioneering new marketing communication approach in B2B: